Reviews Analysed
21
We Collect & Analyse Reviews
Smartphone Company
Experiences & Reviews
Smartphone Company is a UK mobile phone retailer selling handsets, SIMs, contracts and related accessories through online and physical channels. People researching reviews typically check delivery performance, cashback and refund terms, product condition on arrival, and how the company handles customer service and communications.
Overview & Key Metrics
Positive Sentiment
33%
Latest Review
19d
Overall Rating
2.3
Our Analysis
🎯
Service quality
Reviews describe inconsistent service: some fast deliveries, but many report slow responses, long waits for replacements and unresolved service issues.
Share
Weak
24%
💰
Value for money
Numerous complaints focus on cashback and refund failures or long delays; a minority report good pricing and received cashback.
Share
Weak
21%
⚡
User experience
Several customers find the purchasing experience simple and straightforward in‑store or online, though cashback administration can be confusing.
Share
Strong
7%
🔧
Product quality
Some reviewers report faulty or non‑working items (SIMs, handsets) and broken replacements; others note receipt of expected branded phones.
Share
Weak
6%
📞
Communication
Many reviews mention poor communications: unanswered emails, inconsistent replies, misleading calls or persistent cold calls and broken promises.
Share
Weak
14%
⭐
Overall experience
Overall impressions skew negative: frequent unresolved cashback and communication problems, with a smaller group reporting fast delivery and good deals.
Share
Weak
28%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
AO/The Smart Phone Co cashback
"Since The Smart Phone Company was taken over by the AO group the cashback process has been absolutely horrendous. Four calls to customer service, nume..."
Kenny Bow
Trustpilot
Sep 30, 2025
Featured for: Detailed cashback delays and broken promises
Great price deal on a new S10 and fast…
"Great price deal on a new S10..."
customer
Trustpilot
Sep 30, 2025
Featured for: Positive: fast delivery and good price
I do wish you would stop calling.
"I do wish you would stop calling. Constantly calling claiming to have my contract details, they clearly dont as the dates and tariff do not match. C..."
Marc Bentzen
Trustpilot
Sep 30, 2025
Featured for: Complaint about repeated deceptive phone calls
worst company ever!!!!!!
"Handed a dodgy contract with insurance I didn't even know about. When my phone died they sent me three other handsets that were all broken before they..."
Kris Thomas
Trustpilot
Sep 30, 2025
Featured for: Problematic contract, broken replacements, disputed charges
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
B
Barry North
trustpilot.com
Sep 30, 2025
Unbelievable useless company..paid £20…
Unbelievable useless company..paid £20 for a sim card that didn't work..waiting over 10 days for a replacement..which...
A
Alexander Lewis
trustpilot.com
Sep 30, 2025
Phoned me up claiming to be from three…
Phoned me up claiming to be from three mobile, asking me to confirm how much my contract was per month for data protection purposes. He let it slip he...
M
Marc Bentzen
trustpilot.com
Sep 30, 2025
I do wish you would stop calling.
I do wish you would stop calling. Constantly calling claiming to have my contract details, they clearly dont as the dates and tariff do not match. C...
K
Kris Thomas
trustpilot.com
Sep 30, 2025
worst company ever!!!!!!
Handed a dodgy contract with insurance I didn't even know about. When my phone died they sent me three other handsets that were all broken before they...
R
Ray Simpson
trustpilot.com
Sep 30, 2025
Please avoid this company
They bought out my old phone company and each time I need to claim my cash back I have to phone them as they haven’t sorted the online claim form for...
A
Amanda Edwards
trustpilot.com
Sep 30, 2025
Still no cash back from smartphone…
Still no cash back from smartphone company , which is now part of AO , I was told before Christmas 2020 by Chloe the person that has reply here on my...
C
Customer Mindaugas
trustpilot.com
Sep 30, 2025
Please don't buy from this company…
Please don't buy from this company anything where they are offering cashback as when...
K
Kenny Bow
trustpilot.com
Sep 30, 2025
AO/The Smart Phone Co cashback
Since The Smart Phone Company was taken over by the AO group the cashback process has been absolutely horrendous. Four calls to customer service, nume...
P
PN Tarun
trustpilot.com
Sep 30, 2025
Hi I'm tarungowda for smartphone review…
Hi I'm tarungowda for smartphone review in kannada my YouTube channel make you give phone revie...
A
Amanda
trustpilot.com
Sep 30, 2025
SCAMMERS
Scammer!!!!! DO NOT GO WITH THEM , The add me on what’s app , and no delivery came ! They lied to me on multiple occasion Still no phone and BLOCKED M...
S
Shabir Aziz
trustpilot.com
Sep 30, 2025
Cashback Process Needs Simplifiying.
I have a 24-month contract with SPC (which is now owned by AO). I managed to get all my cashback except for the last one which I was told was claimed...
D
Despoina Papadopoulou
trustpilot.com
Sep 30, 2025
Horrible company
Horrible company. 1 month now I'm trying to claim the cashback and while I can not do it online bacause it says error the agents are sending me emails...
H
Hobo Fan
trustpilot.com
Sep 30, 2025
Poor service
Poor service, waiting 21...
J
Jennifer Neal
trustpilot.com
Sep 30, 2025
Claim back scam
I have ordered twice with smartphone, the first was uneventful and worth it and a few years before. The second has been nothing but a pain. The first...
A
Adam Davies
trustpilot.com
Sep 30, 2025
Cashback claim
Cashback claim, shocking!!! Been trying for over a year now and still ca...
c
customer
trustpilot.com
Sep 30, 2025
Order at 10pm abd my mobile came the …
Order at 10pm abd my mobile c...
J
Jenni Hunter
trustpilot.com
Sep 30, 2025
Straightforward simple and reasonably…
Straightforward simple and reasonably priced I won't keep you in business a...
W
Warren Singleton
trustpilot.com
Sep 30, 2025
Cashback farce - don't bother
The cash back is a bit of a con. Hard work to claim back and refuse t...
C
Customer
trustpilot.com
Sep 30, 2025
Samsung Galaxy S10
Ordered the phone yesterday arrived today...all I can hope for now is the cashb...
c
customer
trustpilot.com
Sep 30, 2025
Great price deal on a new S10 and fast…
Great price deal on a new S10...
Conclusion
Reviewers consistently report problems with cashback fulfilment and customer support responsiveness, with many describing long delays and unanswered queries. Communications received frequent criticism: persistent or misleading calls and poor email follow‑up are common themes. At the same time a minority of customers report fast delivery and reasonable prices for handsets. If you consider using Smartphone Company, check cashback and refund terms carefully, retain proof of orders and communications, and prefer tracked delivery options where possible.