Reviews Analysed
21
We Collect & Analyse Reviews
Smarty
Experiences & Reviews
Smarty is a UK mobile provider known for simple, SIM-only, month-by-month plans and an online-first customer interface. People searching for Smarty reviews often look for information on pricing, coverage, number transfers and customer support performance.
Overview & Key Metrics
Positive Sentiment
48%
Latest Review
15d
Overall Rating
2.8
Our Analysis
🎯
Service quality
Mixed reports on service: several reviewers praise smooth, helpful service while a substantial group report slow or ineffective support and cancelled orders.
Share
Mixed
20%
💰
Value for money
Multiple reviewers highlight low prices, no hidden fees and flexible month-by-month plans; value and occasional offers are consistently noted positively.
Share
Strong
9%
⚡
User experience
User experience varies: some find signup and account tools easy to use, while others report dashboard issues, transfer delays and renewal interruptions.
Share
Weak
9%
🔧
Product quality
Network quality is polarised: several customers report reliable service, but many describe dropouts, slow data, roaming failures and call problems.
Share
Weak
16%
📞
Communication
Frequent complaints about support channels: delayed web-ticket replies, bot-first flows and difficulty reaching staff, though a minority notes clear promotional messages.
Share
Weak
17%
⭐
Overall experience
Overall sentiment is mixed: many users praise price and reliability, while a substantial share report service interruptions and poor complaint handling.
Share
Mixed
30%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – October 2025).
Since August 2025 a degraded service
"Since August 2025 my two SIMS for unlimited data only packages has been dreadful with my 5G routers in two locations. Dropouts are frequent, speeds ha..."
Simon Taylor
External Source
Oct 02, 2025
Featured for: reports rural 5G dropouts
UK's Worst SIM Provider
"Roaming never worked abroad, and support did not help. I decided to move to another SIM card provider and that one works flawlessly surprise surprise...."
Edgar Spencer
External Source
Oct 02, 2025
Featured for: roaming failure and refund dispute
Great service reliable network best prices
"Smarty Mobile are without compromise the best most reliable mobile ne..."
John Hayes
External Source
Sep 30, 2025
Featured for: long positive reliability endorsement
Can't even get the basics right.
"Joined them a week ago and provided a PAC number to transfer my existing number across. I was told it would be transferred within a working day. It di..."
Steve Higgins
External Source
Oct 01, 2025
Featured for: number transfer and support delay
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: External Source (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
S
Simon Taylor
External Source
Oct 02, 2025
Since August 2025 a degraded service
Since August 2025 my two SIMS for unlimited data only packages has been dreadful with my 5G routers in two locations. Dropouts are frequent, speeds ha...
C
Christopher Jerrum
External Source
Oct 02, 2025
Brilliant value for money
...
G
Graham
External Source
Oct 02, 2025
Won't give me my PAC code even though…
Won't give me my PAC code even though they have a legal obligation to. I too have noticed poor network, dropping out and only 4G connection when my ot...
E
Edgar Spencer
External Source
Oct 02, 2025
UK's Worst SIM Provider
Roaming never worked abroad, and support did not help. I decided to move to another SIM card provider and that one works flawlessly surprise surprise....
S
SHANE COLTON
External Source
Oct 02, 2025
Never had any problems,extremely happy…
Never had any problems,extremely ha...
A
Anthony Stocks
External Source
Oct 01, 2025
There is no hidden costs and smarty…
There is no hidden costs and smarty always l...
S
Steve Higgins
External Source
Oct 01, 2025
Can't even get the basics right.
Joined them a week ago and provided a PAC number to transfer my existing number across. I was told it would be transferred within a working day. It di...
S
Suli
External Source
Oct 01, 2025
since the merger with Vodafone smarty…
since the merger with Vodafone smarty has gone down hill fast, the network is too congested data is really bad and also calls keep dropping and to top...
L
Lisa
External Source
Oct 01, 2025
We purchased a SMARTY sim for our…Motorhome (mobile data only)
We purchased a SMARTY sim for our Motorhome so we can use WiFi when on the road and for our Smart Tv. Unfortunately, we ar...
J
Julie
External Source
Oct 01, 2025
Overall a good service as been received…
Overall a good service as been received from Smarty. The attraction is a month by month payment and no contract. Smarty did however prom...
C
Craig Evans
External Source
Oct 01, 2025
Number transfer keeps getting queued…
Number transfer keeps getting queued what a l...
M
Mr Mark Winstanley
External Source
Sep 30, 2025
Very good service and easy to use easy…
Very good service and easy to...
A
Andrew Wolfle
External Source
Sep 30, 2025
Good reliable network
Good reliable network Good servic...
D
Daniel FitzGerald
External Source
Sep 30, 2025
Phone company can't provide a signal in a city...
Smarty's coverage is terrible. In the last week or so they've lost coverage three times in Brighton for hours on end. This means two factor authentica...
M
Mr David Haines
External Source
Sep 30, 2025
Excellent service
Very good service...
J
John Hayes
External Source
Sep 30, 2025
Great service reliable network best prices
Smarty Mobile are without compromise the best most reliable mobile ne...
R
Ray Wallis
External Source
Sep 30, 2025
On the renewal date
On the renewal date, there's a time lag between smarty collecting the money or seeing they've collected the money and renewing the data allowance. Thi...
R
Ryan
External Source
Sep 30, 2025
Unethically Penalizing People Leaving Smarty
I want to further share my experience with SMARTY. I’ve already left several reviews in the past few days, especially about Linsey from their complain...
s
sonya board
External Source
Sep 30, 2025
Easy to change to good support good…
Easy to change to good...
J
Jason Hawkins
External Source
Sep 30, 2025
I contacted customer service to remove…
I contacted customer service to remove several outdated payment cards. As expected, they asked for my date of birth. I provided it in the standard for...
Conclusion
Reviews for Smarty show a clear split: many customers praise low-cost, no-contract plans and reliable service in certain locations, while a sizeable group report network dropouts, transfer problems and slow online-only support. Common practical issues mentioned include delayed number porting, renewal-related short outages and difficulties obtaining refunds or PAC codes. If you are considering Smarty, check local coverage and start with a short-term or month-by-month plan to test performance in your area. Keep documented records of porting and billing interactions; several reviewers found this useful when escalating issues to the provider or regulator.