Many reviewers point to low prices, a simple sign-up, and an app that’s easy to use. A large share of complaints focuses on unauthorised or repeat charges and disputes over cashback or rebate deals. Network speeds and call reliability differ widely by location.
Examples from available reviews (Dec 2021 – Feb 2026).
Reviewer loves Smarty, praising good service, price, and ease of use.
“Good service good price easy to use I love smarty it is excellent”
Found the site easy and nice to use.
“It was easy and nice to use. Hats off to you.”
Reported recurring $25 monthly charges they did not authorise.
“charged $25 a month for 3 months.”
Advertised $15 cashback but only received $1.44.
“It's shows 15$ cashback and gpt only 1.44$”
Many reviews mention unexpected monthly debits and cashback transactions being disputed. Several customers describe ongoing billing arguments and refund requests that were not resolved. A smaller group reports smooth activation and a straightforward setup.
A substantial group praises the low prices, rolling monthly contracts, and occasional discounts. Others say the cashback or rebate they expected was reduced or turned into charges. Positive feedback often ties value to basic, no-frills plans.
Many users describe quick SIM ordering and simple account management through the website or app. Multiple reviews mention login problems, difficulty cancelling, and long waits for ticket replies. Several highlight fast number transfers when support responds quickly.
Several reviewers report solid coverage and fast data where they live. A sizeable group reports weak reception, frequent dropouts, and slow speeds elsewhere, including roaming failures. Reviews also mention specific weak-signal situations such as motorhome use and repeated outages in Brighton.
Many complaints describe slow, repetitive customer-service exchanges and delayed ticket replies. Reviewers also mention PAC codes being held back, number transfers stuck in queues, and rebate processes being blocked. Some note clear messages about offers and no hidden costs.
Feedback splits between highly satisfied reviewers praising price and ease of use, and low ratings alleging unauthorised charges and weak support. There are multiple one-star accounts focused on money disputes alongside multiple five-star accounts reporting fault-free service. This gap points to very different outcomes for different customers.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (60) · External Source (20) · bbb.org (10) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Followed a restaurant link and later faced a $20 attempted charge.
“Followed a link from a restaurant and they tried to charge me $20.”
Found a $25 charge to Smartyplus without consent and reported fraud.
“noticed payment made to this Smartyplus $25 without my consent”
Reported money stolen, never signed up, calls to company ended in hang-ups.
“They stole money from my account n never signed up for their service.”
Reported unauthorised $25 debits and involvement of bank fraud department.
“U debited my account for &25.00 in March 2025 and tried to debit my account for $25.00 today and it was rejected!!!”
Continued charging after cancellation and awaited promised refund.
“continued to charge my account the monthly fee even after I had a confirmation of cancelation”
Alleged support delays and tactics to withhold rebate and fees.
“a $25 fee was supposedly required to obtain the initial rebate”
Reported undisclosed monthly charges for 13 months and inadequate refunds.
“100% Scam. They've been taking REMOVEDa month from me for 13 months for a subscription I never agreed to.”
Cancelled shortly after signup but continued monthly charges and poor support.
“I've been getting charged $13 every month since.”
Found customer service unhelpful and unclear.
“They couldnt really explain anything clearly.”
Automatic coupons and cashback provided good value.
“The automatic application of coupons has saved me a lot on my recent purchase of a new laptop.”
Well, Smarty Company didn't dissappoint me but it did make me leave the store a little surprised at its lack of friendliness. They had a great selection of accessories for my phone and contacts, as well as some smart phones I wasn't looking for. The customer service was in desperate need though..This company is rather disorganized and it didn't seem like anyone was in charge even though there were multiple people standing around. I tried speaking with them about 4GB sim deals and they said that they didn't have any available. I recommend this company simply because it is convenient if you're in the area and not because of the service!
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Smarty is a UK mobile virtual network operator (MVNO) selling SIM-only plans. Customers use a web portal and mobile app to manage month-to-month plans. Smarty doesn’t own radio masts and relies on a host network for calls and data. It mainly appeals to people who want simple plans, quick online sign-up, and flexible monthly billing.