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Transparency

How a company page is built

For each company, we show recurring points from reviews, with source references and as-of date. Below we explain how this is put together.

1. Sources

We use reviews from external sources such as Trustpilot and Google Reviews.

For each company, we state which sources were used and up to which as-of date reviews were included.

2. Selection of substantive reviews

Short or low-information reviews are usually not included in the summary.

The source remains leading; via the listed platforms you can view the full review context.

3. Thematic grouping

Reviews are grouped by topic, such as customer service, delivery, price, returns, or product quality.

This makes recurring points visible per theme.

4. Summary

For each theme, we describe what reviewers often mention.

We aim to preserve the meaning of reviews and include examples with source references where possible.

5. As-of date and updates

On each company page we show:

  • the sources used
  • the as-of date (up to when reviews are included)
  • the update date

Company influence

Companies cannot change the content of a company page.

  • Removal of reviews on external platforms is handled by the respective source.
  • We do not sell reputation upgrades or paid placements.
  • Companies cannot rewrite summaries.

Summaries are based on the listed sources. Sources and as-of date are always shown.

Automation

Automation is used for clustering and summarising reviews.

We do not generate reviews. We process only reviews from the listed sources.

We run quality checks and improve pages based on feedback and periodic reviews.

Corrections or additions

Do you see a factual inaccuracy or is relevant information missing?

Suggest an update through our contact page. Include the company name and your explanation.

Limitations

Summaries can be incomplete or miss context.

Use the source links for the full review content.