Sally Beauty
Experiences & Reviews
Sally Beauty is a retail chain specialising in professional and consumer beauty supplies, selling hair colour, styling tools, nails, salon equipment and related consumables through high‑street stores and an online shop. It serves both trade and retail customers seeking products and advice for hair, nails and beauty treatments.
Overview & Key Metrics
Our Analysis
Service quality
Stores frequently praised for helpful, knowledgeable staff; other reviews report refusals, unresolved returns and inconsistent order handling.
Value for money
Multiple reviewers complain about perceived poor value, citing high prices or products that did not meet expectations.
User experience
In‑store visits are often praised for hands‑on help; online ordering and delivery receive repeated complaints about stock and process friction.
Product quality
Several reports note faulty, expired or low‑performing items (tools, adhesives, courses); other customers describe products that worked as intended.
Communication
Customer support experiences vary widely: some reviewers praise helpful staff, while others report ignored emails, rude calls and closed complaints.
Overall experience
Overall impressions are split: many positive in‑store experiences contrast with frequent negative reports about online orders, delivery and aftercare.
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
BEST customer service...ever!
"The BEST customer service, ever! What an amazing sales person (Basildon, Essex) Sharon is! Friendly, knowledgeable, and professional, and nothing was..."
Items were out fo stock even though showing online, and they didn't inform me! Kept my money for many days
"Stock I ordered was out of stock, even though it showed as in stock for delivery online. They cancelled my order without telling me why. When I enquir..."
What a dreadful excuse for a company
"What a dreadful law breaking excuse for a company! Made my gel nail requirements very clear when visiting the Harrogate store, was sold 2am london hem..."
Excellent service when an item needed replaced
"I've been using Sally's for many years now as a member of the public (i.e. I do not work in a beauty profession), and I've always been delighted with..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
Absolutely scammer don’t waste time and…
Absolutely scammer don’t waste time and money I ordered Barber chair and back wash unit still hasn’t received or ignoring my calls and emails now poli...
What a dreadful excuse for a company
What a dreadful law breaking excuse for a company! Made my gel nail requirements very clear when visiting the Harrogate store, was sold 2am london hem...
Awesome staff member
I went to the sally’s in Newport Retail Park and had a brilliant experience never had been in this shop before so was a bit anxious about buying the w...
Excellent service when an item needed replaced
I've been using Sally's for many years now as a member of the public (i.e. I do not work in a beauty profession), and I've always been delighted with...
Always purchased scissors which were…
Always purchased scissors which were expensive b...
Items were out fo stock even though showing online, and they didn't inform me! Kept my money for many days
Stock I ordered was out of stock, even though it showed as in stock for delivery online. They cancelled my order without telling me why. When I enquir...
Sally Beauty Cosham
Sally staff saved the day after a professional home hair appointment went south. Recommended products t...
Very good experience in real shop.
Went in the shop on New Oxford Street where the staff was welcoming and helpful. +there was a very useful 50% discount on items I actually needed. So...
total scam company.
total scam company. made a big order. instead of sending me x20 berry hot waxes they sent me the green wax instead and past week rather than correctin...
BEST customer service...ever!
The BEST customer service, ever! What an amazing sales person (Basildon, Essex) Sharon is! Friendly, knowledgeable, and professional, and nothing was...
Come there first time for collect my…
Come there first time for collect my order. I was great with smile a...
Huge disappointment with customer…
Huge disappointment with customer service, I really don’t understand how this company can carry on treating hard working people with such disrega...
Terrible delivery
Terrible delivery, require to download a carrier app and spend time on unnecessary bureaucracy to provide simple instructions “leave at door in case n...
Customer services are terrible
Customer services are terrible! Have left me in tears. I bought a lash adhesive which did not stick any lashes to my client meaning I embarrassingly h...
Came for some combs and guards really…
Came for some combs and g...
Not what I expected..
I bought an online classic lash course hoping to jumpstart my career in the lash industry, thinking it would be a convenient and educational choice. H...
I bought L’Oréal INOA no Ammonia…
I bought L’Oréal INOA no Ammonia permanent colour from BANBURY branch and it’s was out of date ,colour was spouse to be white but it was quite dark, I...
1st class service at Dover branch
Your staff at the Dover branch are absolutely amazing! They have so much time to help and advise. I came in with a situation and your staff were so he...
Shocking customer service
Shocking customer service Ordered items to the wrong address, emailed as soon as I had submitted the order to be told they could not update the addres...
Purchased Wella Koleston Perfect only…
Purchased Wella Koleston Perfect only to search a few days later to discover they are 3 x more expensive! They charge £20 for 1 tube however most site...
Conclusion
Reviews show a clear divide between in‑store and online experiences. Many customers praise individual store staff (examples include Basildon, Dover and Newport) for practical advice and problem solving. Conversely, there are frequent complaints about online stock accuracy, delivery procedures, refunds and some product faults. If you prioritise personalised help, visiting a store seems advisable; when buying online keep proof of purchase and monitor order and refund communications closely.