Reviews show strong praise for in-salon staff and fittings, with multiple customers describing empathetic, knowledgeable service (for example, staff named Sarah, Sue and Tracey). Several reviewers report wigs that look natural and feel durable, and some describe purchases as good value. Conversely, a number of reviewers experienced problems with online ordering, slow or absent email responses and VAT refund delays. For consumers, consider booking an in-salon consultation for fittings and personalised advice; if ordering online, monitor communications closely and follow up promptly on VAT or refund paperwork.
Examples from available reviews (Apr 2018 – Feb 2026).
Comfortable salon consultation led to two satisfactory wig purchases.
“made me feel so comfortable choosing a wig”
Online order suffered poor communication and long delays, causing disappointment.
“There was absolutely no communication, not even an email or text with any updates.”
Repeat customer praised excellent service and quick refunds.
“the service is excellent.”
Wig purchase fine but VAT refund remains unpaid and confusing.
“still not been vat refunded”
Mostly positive in-salon service reports, though some customers report inconsistent service across online channels and ordering.
A few reviewers describe wigs as affordable or a bargain; mentions of value are limited but generally positive.
Many praise comfortable, empathetic salon fittings; several customers report frustrating online ordering and aftercare interactions.
When discussed, wigs are described as natural-looking and durable; the sample citing product quality is relatively small.
Reviewers note clear, helpful in-salon explanations but multiple complaints about slow or missing online/email responses and refunds.
Overall mixed: many customers report excellent in-salon outcomes; other reviewers experienced poor online order handling and refund issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (11) · Reviews (2) · Quotes shortened · As of: February 2026
Salon staff provided supportive consultation and pressure-free wig trials.
“They made me feel important during my consultation with them.”
Online purchase refunded incorrectly and customer service was rude.
“it was £10.00 short”
John Lewis studio offered discreet fittings and efficient, friendly service.
“I love your studio in John Lewis (Southampton).”
Customer unhappy about prolonged refund delay since September.
“They are always slow to make a refund.”
In-person wig fitting was easy and staff were exceptional.
“one of the easiest experience I have ever had.”
Online order suffered poor communication and long delays, causing disappointment.
“There was absolutely no communication, not even an email or text with any updates.”
Repeat customer praised excellent service and quick refunds.
“the service is excellent.”
Poor communication and unhelpful responses marred an expensive order.
“communications were below standard.”
Salon visit was empathetic and reassuring, staff made customer comfortable.
“They are so empathetic and understanding”
Wig purchase fine but VAT refund remains unpaid and confusing.
“still not been vat refunded”
Comfortable salon consultation led to two satisfactory wig purchases.
“made me feel so comfortable choosing a wig”
Return shipping costs negated refund, leaving customer out-of-pocket.
“Overall, I spent £13.45 in shipping costs, and I was left with nothing.”
Positive review praising competitive prices and clear website information.
“Very competitive pricing, and the money is not deducted from your card until the wig is despatched.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Natural Image Wigs is a UK-based wig retailer and salon operator offering wig fittings, styling and aftercare alongside online sales. It serves customers seeking hair replacement solutions for medical or cosmetic reasons and provides professional fittings and personalised advice during in-person consultations. The company presents both retail and remote purchasing channels, with services aimed at fitting, styling and ongoing care of wigs.