Reviewers repeatedly praise in-salon consultations, noting empathetic staff, discreet fittings, and an easy wig-selection process. Many describe successful purchases and return after trying wigs in the salon. Another group reports slow, incorrect, or missing refunds along with poor communication after ordering. Overall, the feedback splits between strong in-person support and frustrating online and refund experiences.
Examples from available reviews (Apr 2018 – Feb 2026).
In-person wig fitting was easy and staff were exceptional.
“one of the easiest experience I have ever had.”
John Lewis studio offered discreet fittings and efficient, friendly service.
“I love your studio in John Lewis (Southampton).”
Customer unhappy about prolonged refund delay since September.
“They are always slow to make a refund.”
Wig purchase fine but VAT refund remains unpaid and confusing.
“still not been vat refunded”
Several reviews describe in-salon fittings as supportive, efficient, and discreet. A smaller but notable group mentions rude replies and refunds mishandled online. This contrast—praised salon staff versus criticised remote service—comes up repeatedly.
Some customers point to competitive prices and a clear dispatch payment policy on the website. Others say return shipping or reduced refunds wiped out any savings. Value comments split between price praise and refund-related cost complaints.
Salon appointments come across as comfortable, reassuring, and simple when choosing a wig. Online orders are often linked to long delays and little to no order updates. These two paths lead to very different outcomes.
Multiple reviewers report good fit and successful purchases after trying wigs in person. Only a few mention defects or quality problems. Positive product comments mainly appear alongside salon fittings.
Many reviews describe weak communication on online orders, including no updates and unclear VAT or refund status. A smaller number mention refunds handled acceptably or quickly. Communication issues tend to appear after purchase, especially around refunds.
Overall feedback is split: customers using salon services often report high satisfaction, while those relying on online fulfilment and refunds describe frustration. Refund delays and poor communication drive most negative experiences. Positive comments centre on in-person consultations and repeat purchases.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (11) · Reviews (2) · Quotes shortened · As of: February 2026
Salon staff provided supportive consultation and pressure-free wig trials.
“They made me feel important during my consultation with them.”
Online purchase refunded incorrectly and customer service was rude.
“it was £10.00 short”
John Lewis studio offered discreet fittings and efficient, friendly service.
“I love your studio in John Lewis (Southampton).”
Customer unhappy about prolonged refund delay since September.
“They are always slow to make a refund.”
In-person wig fitting was easy and staff were exceptional.
“one of the easiest experience I have ever had.”
Online order suffered poor communication and long delays, causing disappointment.
“There was absolutely no communication, not even an email or text with any updates.”
Repeat customer praised excellent service and quick refunds.
“the service is excellent.”
Poor communication and unhelpful responses marred an expensive order.
“communications were below standard.”
Salon visit was empathetic and reassuring, staff made customer comfortable.
“They are so empathetic and understanding”
Wig purchase fine but VAT refund remains unpaid and confusing.
“still not been vat refunded”
Comfortable salon consultation led to two satisfactory wig purchases.
“made me feel so comfortable choosing a wig”
Return shipping costs negated refund, leaving customer out-of-pocket.
“Overall, I spent £13.45 in shipping costs, and I was left with nothing.”
Positive review praising competitive prices and clear website information.
“Very competitive pricing, and the money is not deducted from your card until the wig is despatched.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Natural Image Wigs sells wigs and hairpieces for people dealing with hair loss. It runs an online store as well as physical salons offering professional fittings and consultations. The range includes synthetic and human-hair wigs, medical-grade options, and fitting accessories. The website and customer service share guidance on sizing, care, and returns.