Reviews Analysed
8
We Collect & Analyse Reviews
iELM
Experiences & Reviews
iELM is an online retailer operating under the iELM name. Consumers researching the company should verify contact details, returns and payment policies on the official website before purchasing.
Overview & Key Metrics
Positive Sentiment
38%
Latest Review
18d
Overall Rating
2.3
Our Analysis
🎯
Service quality
Most reviewers report problems with order handling, cancellations and refunds; a minority describe helpful sales support during purchase.
Share
Weak
17%
💰
Value for money
Several buyers describe items as affordable or 'worth it'; one reviewer reported a cancelled discounted order affecting perceived value.
Share
Strong
11%
⚡
User experience
Frequent comments about slow delivery and processing issues; some customers report accurate product listings and satisfactory received items.
Share
Weak
22%
🔧
Product quality
Multiple customers praise fabric durability, fit and finish; one report describes garments leaking on first use, indicating isolated defects.
Share
Strong
11%
📞
Communication
Numerous reviews cite unanswered contact forms, missing returns forms and poor post‑sale responses; a few reviews note prompt helpful replies.
Share
Weak
17%
⭐
Overall experience
Overall impressions are mixed: repeat buyers praise product quality, while many others report negative experiences with orders and support.
Share
Weak
22%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 8 verified reviews (November 2021 – September 2025).
cosy pants, polar fleece pants and jackets
"This company has amazing baby stuff. I made my first purchase last year and everything looks new. The fabric has not faded, stretched or shrunk. Recently, I checked through their website and I found exciting products. cosy pants, polar fleece pants and jackets. They had beautiful prints and prices were affordable. I placed another order , the customer services were impeccable. The salesperson made sure I got what I wanted, the size, color and prints. Today the delivery was made and I love what I am seeing. Exactly as they are displayed on the website, soft fabric that is baby friendly and fits well.
"
Ember Westin
Collected.reviews
Nov 24, 2021
Featured for: positive product and service
Do not order anything from this…
"Do not order anything from this company. Initially I had problems receiving the items, it took a long time but I did get a response from customer serv..."
Amanda
Trustpilot
Sep 30, 2025
Featured for: product fault, no response
Order cancelled by iElm, but payment taken.
"I ordered a soft suit, paid with Paypal. Placed order, order page said 'We're unable to place your order'. I received an email Paypal payment confirma..."
Liz Charles
Trustpilot
Sep 30, 2025
Featured for: payment taken, order cancelled
Delivery takes a while but 100% worth it
"Ordered 2 soft shell suits for my daughters. Delivery did take a while (around 2 weeks) but the suits are amazing and definitely wort..."
Sarah Arnold
Trustpilot
Sep 30, 2025
Featured for: high product praise, slow delivery
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Filter by Source
Showing all 8 reviews
All Customer Reviews
Sources: Trustpilot (7) · Collected.reviews (1) · Quotes shortened · As of: September 2025
A
Amanda
trustpilot.com
Sep 30, 2025
Do not order anything from this…
Do not order anything from this company. Initially I had problems receiving the items, it took a long time but I did get a response from customer serv...
b
bracaloni stephanie
trustpilot.com
Sep 30, 2025
No customer service at all
No customer service at all. They are not answering! I have ordered an article via the UK website. It has been blocked in Customs Clearance for almost...
L
Liz Charles
trustpilot.com
Sep 30, 2025
Order cancelled by iElm, but payment taken.
I ordered a soft suit, paid with Paypal. Placed order, order page said 'We're unable to place your order'. I received an email Paypal payment confirma...
J
June
trustpilot.com
Sep 30, 2025
Does not offer a returns form online
Does not offer a returns form online, and customer service does not respond to a request...
C
Cristina B
trustpilot.com
Sep 30, 2025
Awful customer service
I have bought an item using a discount code. I have received a purchase confirmation, an invoice and also a tracking number through my email address....
S
Sarah Arnold
trustpilot.com
Sep 30, 2025
Delivery takes a while but 100% worth it
Ordered 2 soft shell suits for my daughters. Delivery did take a while (around 2 weeks) but the suits are amazing and definitely wort...
J
Ja KO
trustpilot.com
Sep 30, 2025
Great product
Was looking for soft shell all in one for some time. Ordered softshell jumpsuit and...
E
Ember Westin
Collected.reviews
Nov 24, 2021
cosy pants, polar fleece pants and jackets
This company has amazing baby stuff. I made my first purchase last year and everything looks new. The fabric has not faded, stretched or shrunk. Recently, I checked through their website and I found exciting products. cosy pants, polar fleece pants and jackets. They had beautiful prints and prices were affordable. I placed another order , the customer services were impeccable. The salesperson made sure I got what I wanted, the size, color and prints. Today the delivery was made and I love what I am seeing. Exactly as they are displayed on the website, soft fabric that is baby friendly and fits well.
Conclusion
Reviews show recurring strengths and weaknesses. Several customers report good product quality — fabrics, fit and durability are praised and some buyers reorder. At the same time multiple reviewers report slow delivery and persistent failures in post‑sale support, including unanswered contact forms, missing returns processes and cancelled orders despite payment. Value perceptions are mostly positive among satisfied buyers, but payment and cancellation complaints reduce trust for others. Consumers should check payment protections, confirm return and contact procedures and track shipments carefully before purchasing.