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Abel & Cole
Reviews & Experiences

Many reviewers highlight fresh, high-quality organic produce and deliveries that arrive on time. Several say customer service responds quickly and sorts out order issues. Others complain about parcels being left in unsafe places, and a smaller number report rotten or out-of-date items. Reviews show a clear divide between strong praise for the food and serious concerns about delivery safety or communication.

Overview & Key Metrics

Review count
59
Sources
trustpilot.com, reviews.io
Last updated
March 2026

What reviewers often mention

🎯

Service quality

Many reviews mention on-time, dependable deliveries and staff who put mistakes right. Drivers are often said to leave parcels in visible or exposed spots. A smaller number describe deliveries to the wrong address and other errors that needed escalation.

💰

Value for money

Several reviewers say the service feels pricey even when the produce is good. Some report better value during discounts or with student deals. Price concerns come up regularly, though less often than comments on quality or delivery.

User experience

Many customers describe ordering as simple, with flexible subscriptions and an easy-to-use app. Some find swapping individual items awkward. Reviewers praise the recyclable packaging, while one objects to wool insulation for chilled deliveries.

🔧

Product quality

Many reviews praise fresh, tasty organic fruit and vegetables that arrive well packed. Other reviewers describe mouldy, rotten, or out-of-date items. A few mention crushed soft fruit, and one alleges a hygiene issue involving a driver.

📞

Communication

Several reviewers praise customer service for quick, polite help when problems come up. A smaller but noticeable group reports rude phone calls, ignored messages to head office, and offensive adverts. These negative experiences appear less often than positive support.

Overall experience

Overall feedback splits between strong satisfaction with produce and delivery reliability and serious frustration over unsafe drop-offs and occasional poor-quality items. Many customers stay loyal because of the food quality and support. Several say the negative experiences made them stop using the service.

All Reviews

For each review, the core experience based on original source reviews.

All Reviews

Sources: Trustpilot (40) · Reviews (19) · Quotes shortened · As of: March 2026

Amanda service

Excellent food quality but delivery timings and leaving parcels insecurely.

“they have left the deliveries on the doorstep, basically in the street.”

Feb 15, 2026 · trustpilot.com
Harsh Neha service

Good dairy and food products with helpful customer service and easy portal.

“Great dairy and food products - nice customer service.. easy portal to connect”

Feb 14, 2026 · trustpilot.com
Heather usability

Flexible, easy ordering, timely deliveries and recyclable packaging.

“Flexible, easy to order, on time, recyclable packaging and good quality produce.”

Feb 14, 2026 · trustpilot.com
Kevin experience

Good fruit and veg selection encourages healthier eating.

“Nice selection to fruit and veg to encourage us to eat more healthily”

Feb 14, 2026 · trustpilot.com
Tina Rushworth service

Great products though deliveries need protected drop-off from heavy rain.

“boxes can get very soggy if left out in heavy rain”

Feb 14, 2026 · trustpilot.com
.Mike Bunny quality

Lots of choice; everything arrives well packed and in perfect condition.

“Everything arrives well packed and in perfect condition”

Feb 13, 2026 · trustpilot.com
John Walley service

Helpful with order changes and consistently punctual, accurate deliveries.

“Helpful when changing the components and always on time and to the right door.”

Feb 13, 2026 · trustpilot.com
Julie Turner service

Drop-off instruction errors were resolved by customer service.

“Some hiccups with drop off instructions but customer service sorted this”

Feb 13, 2026 · trustpilot.com
robert service

Service was very efficient and considerate.

“Very efficient and considerate”

Feb 13, 2026 · trustpilot.com
June P value

Excellent deliveries, packaging and produce but perceived as expensive.

“Only problem for me is I find it plus delivery expensive for me.”

Feb 13, 2026 · trustpilot.com
Claire Gibson Vickers service

Personal service resolved delivery issue promptly; pleased with box contents.

“Great personal service and they sorted out a delivery problem promptly.”

Feb 12, 2026 · trustpilot.com
JojojoMe experience

Prompt deliveries, sustainable packaging, tasty organic food despite higher cost.

“Deliveries are always prompt and first thing in the morning.”

Feb 12, 2026 · trustpilot.com
Mr A Hight service

Reliable deliveries and expected contents, but boxes can be very heavy.

“Delivery is very reliable and I receive what I am expecting.”

Feb 12, 2026 · trustpilot.com
Guy Horwood usability

Good variety, easy app control and quick, responsive customer service.

“easy to amend orders”

Feb 12, 2026 · trustpilot.com
tonia quality

Fruit went mouldy within days and quality fell below usual standard.

“Soft apples and oranges going mouldy after a couple of days.”

Feb 11, 2026 · trustpilot.com
Erika quality

Excellent produce quality with minimal plastic packaging.

“Quality of the produce is excellent. I love it that there's minimal plastic too”

Feb 11, 2026 · trustpilot.com
Carol service

Deliveries arrive as scheduled and box contents are good quality.

“Delivery arrives when the message says it will. Contents of box good quality.”

Feb 11, 2026 · trustpilot.com
Eva experience

Amazing tasting produce, efficient delivery and outstanding customer service.

“Fruit and veg are absolutely amazing, finally they taste as they should!”

Feb 11, 2026 · trustpilot.com
Maggie Burghuber usability

Fresh produce but swapping items in orders isn't easy.

“Fresh vegetables and fruit. Not so easy to swap items”

Feb 10, 2026 · trustpilot.com
Customer experience

Fresh, delicious food with great variety and excellent delivery.

“The food i have received from Abel and Cole is fresh and delicious.”

Feb 10, 2026 · trustpilot.com
Kathrine value

Student finds good value during discount offers and enjoys produce.

“You get so much value for your money.”

Jan 10, 2026 · reviews.io
Anonymous communication

Reviewer received a pretty rude phone call from a department.

“A pretty rude phone call from one of their departments.”

Oct 09, 2025 · reviews.io
Alpa Shah quality

Received unusual vegetables of supreme quality and helpful service.

“Supreme quality and excellent customer services.”

Sep 30, 2025 · trustpilot.com
Ketevan Berman kalandadze experience

Fresh organic produce and consistently reliable, eco-focused delivery.

“Everything tastes so fresh and organic.”

Sep 30, 2025 · trustpilot.com
HM quality

High-quality organic produce and well-packaged, efficient deliveries.

“Organic food of the highest quality”

Sep 30, 2025 · trustpilot.com
Maggie quality

Fresh produce acceptable but other items had quality and date issues.

“Fresh produce is fine but have had issues with quality and date on other items”

Sep 30, 2025 · trustpilot.com
Catherine service

Reliable deliveries, excellent customer care and wide organic product range.

“The communication from customer care has been brilliant.”

Sep 30, 2025 · trustpilot.com
Marta service

Good service and acceptable food quality overall.

“Good service and food quality”

Sep 30, 2025 · trustpilot.com
Customer Mary Shaw service

Order arrived on time and in good condition.

“Arrived as ordered on time in good condition”

Sep 30, 2025 · trustpilot.com
HH quality

Delicious produce paired with excellent customer care.

“absolutely delicious produce and excellent customer care”

Sep 30, 2025 · trustpilot.com
AW experience

Great experience with seasonal produce, easy ordering and delivery.

“Great experience, wonderful veg, easy to order”

Sep 30, 2025 · trustpilot.com
Anne Ritchens service

Reviewer says the delivery service is excellent.

“delivery service is excellent”

Sep 30, 2025 · trustpilot.com
customerJohnCorcoran service

Reviewer describes service as very reliable.

“very reliable”

Sep 30, 2025 · trustpilot.com
Heather Heron quality

Fresh-tasting fruit and veg, packed and delivered well.

“Always good fresh tasting veg & fruit.”

Sep 30, 2025 · trustpilot.com
Terry Ronaldsen service

First delivery arrived early morning and proved very reliable.

“delivery is a very good and reliable service.”

Sep 30, 2025 · trustpilot.com
Jackie Dolan experience

Offers many products unavailable in regular supermarkets.

“Lots of products I couldn't buy from a supermarket”

Sep 30, 2025 · trustpilot.com
Katie service

Lovely food but delivery notifications and safe drop-off need improvement.

“things are being left directly outside the front door in the sun and visible from the street.”

Sep 30, 2025 · trustpilot.com
S Hewitt service

Delivery date issue was promptly and courteously resolved by customer service.

“Dealt with promptly and courteously, can’t fault the customer service or the products”

Sep 30, 2025 · trustpilot.com
Rozie experience

Enjoys produce, likes option to swap items, and great delivery.

“Love my produce from Abel and Cole”

Sep 30, 2025 · trustpilot.com
Derry gibson service

Reliable service, easy ordering and good quality food.

“Reliable, easy to order and good quality food”

Sep 30, 2025 · trustpilot.com

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Sources and methodology

This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.

About Abel & Cole

Abel & Cole is a UK food delivery company focused on organic fruit, vegetables, and grocery boxes. It offers weekly subscription box deliveries as well as one-off orders for pantry and household items. Customers order through a website or mobile app and choose delivery slots and address instructions. The company delivers chilled and ambient items and uses insulated, recyclable packaging. Shoppers can edit box contents online and pick seasonal produce and speciality items.