Alfa Travel
Experiences & Reviews
Alfa Travel is presented in the reviews as a coach-holiday operator arranging escorted coach trips, hotel stays and excursions across UK destinations. Reviews repeatedly reference Alfa’s drivers, coaches, hotel bookings and organised day trips, giving context for people researching the company’s holiday services.
Overview & Key Metrics
Our Analysis
Service quality
Drivers and frontline staff are frequently praised for professionalism, friendliness and helpfulness; a minority of reviewers report poor or unprofessional service.
Value for money
Relatively few reviews mention price explicitly; some reviewers note good value and affordable pricing, while others complain about extra-cost options or not receiving promised choices.
User experience
Trip organisation divides reviewers: many describe smooth, fully escorted journeys and enjoyable excursions, while others report long feeder journeys or poorly timed excursions.
Product quality
Hotel quality receives varied feedback: many praise cleanliness, friendly staff and good food, but several reviews mention dated or tired rooms and occasional sub‑standard meals.
Communication
Booking staff and drivers are often described as informative and helpful; a few reviewers report unresolved complaints or lack of offered alternatives.
Overall experience
Most reviewers report positive overall holidays and repeat bookings; a smaller number report experiences that materially affected their enjoyment.
Our Independent Methodology
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Data Collection
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AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – October 2025).
hotel booking
"I don't recommend using Alfa travel company,the quality of their service was terrible. They didn't provide me with an option despite my complaints.They provide a list of hotels and the information on them. Unfortunately, I didn't like the Hotel they recommended me because of its quality. They told me that there is another one but it costs more money but I didn't get my option there because of their unprofessional attitude. I had an unpleasant experience with them, I think they are not worth visiting. Very poor company! This company is not offering a good referral service and they'll take your money and not give you an option despite. I don't recommend using this company.
"
From start to finish the holiday was…
"From start to finish the holiday was just perfect. Picked up locally from where we live, fully escorted throughout, the hotel was excellent and as for..."
The driver Jim Guthrie was absolutely…
"The driver Jim Guthrie was absolutely the best .He was very informative, pleasant and accommodating.The hotel was..."
Great travel company
"Great travel company , long journey/time on outward feeder coach journey though . Great Driver (Mark) . Yarmouth a shabby holiday resort , full of sou..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: External Source (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
Hotel spotlessly clean
Hotel spotlessly clean. Staff very friendly and helpful. Nothing was...
Holiday
Just been to the Isle of Wight with Alfa great time, party of four adults really smooth trip with a great driver (Tony) Shanklin Hotel was very good v...
Great travel company
Great travel company , long journey/time on outward feeder coach journey though . Great Driver (Mark) . Yarmouth a shabby holiday resort , full of sou...
The driver Jim Guthrie was absolutely…
The driver Jim Guthrie was absolutely the best .He was very informative, pleasant and accommodating.The hotel was...
The driver (Tony)
The driver (Tony), was very good and kept us informed on the drive done a...
All round great holiday
The holiday at the Anchor Head hotel in weston super mare was brilliant. We have stayed at this hotel 3 times now and can't fault it.. The food is exc...
Very acceptable
From booking ie sales staff, location, Hotel, Bedroom comfort and size, our Coach Driver, Coach comfort and trips, Restaurant, Meals, All great...
Great firm to travel with
Everything (apart from one thing that I have spoken to the head receptionist about since returning home) was great the staff helpful trips brilliant.T...
Five Star hols with Alfa
We always have holidays with Alfa travel usually three times a year,, always had excellent se...
Good hot food
Good hot food. Good . Entertainment. Good trips. Only...
We had a wonderful time at torquay…
We had a wonderful time at torquay last week and the driver tom w...
From start to finish the holiday was…
From start to finish the holiday was just perfect. Picked up locally from where we live, fully escorted throughout, the hotel was excellent and as for...
Had a fantastic holiday in Killarney…
Had a fantastic holiday in Killarney which was made extra special by our driver Jim Guthrie. He is very polite and his knowledge of the places we visi...
Great driver nice hotel staff and food…
Great driver nice hotel staff and food although rooms spotlessl...
Excellent holiday excellent hotel food…
Excellent holiday excellent...
Hotel rooms tired
Hotel rooms tired, food not as good as our previous Alf...
We went to the I O W with our driver…Andy
We went to the I O W with our driver was a chap c...
We found our driver very helpful during…
We found our driver very helpful during our holiday. There was no evening entertainment at our hotel,he organised a fantastic evening out to see celti...
Upgrade if you can
We really enjoyed our stay at the Cumberland hotel as the staff were very friendly and helpful, the food was lovely and we couldn't fault the breakfas...
Hotel was excellent and the staff…
Hotel was excellent and th...
Conclusion
Reviewers most consistently praise Alfa Travel’s drivers and on‑trip staff, citing professionalism, helpfulness and informative commentary. Hotel experiences are mixed: many guests note cleanliness and friendly staff, while others report dated rooms or weaker meals. Trip organisation usually receives positive comments for being well‑escorted, though a number of reviews call out long feeder journeys or poorly timed excursions. Price is rarely discussed but appears as both a selling point and a complaint in isolated reviews. Prospective customers should weigh frequent driver and staff praise against occasional hotel quality or excursion planning concerns when comparing coach-holiday operators.