Direct Stoves
Experiences & Reviews
Direct Stoves is a UK-based retailer specialising in stoves, fireplaces and related heating products, operating online and via physical showrooms. Consumers researching Direct Stoves typically look for information on product range, delivery and installation services, warranties and after-sales support.
Overview & Key Metrics
Our Analysis
Service quality
Delivery and installation are often fast and professional, but a number of reviews describe failed deliveries, kerb-only drops and scheduling problems.
Value for money
Several reviewers cite competitive prices and finance options; others report lost discounts, extra charges or financial loss from missing items.
User experience
Ordering and installation are frequently straightforward, yet multiple customers mention missing confirmations, long lead times or wrong items being sent.
Product quality
Most buyers describe stoves and fires as effective and well made; only a few reports note damaged or incorrect items on arrival.
Communication
Many reviews praise helpful staff and good tracking updates, but a notable share report delayed, unclear or misleading communication about stock and delivery.
Overall experience
A majority describe a positive end-to-end experience, while a minority report significant issues with fulfilment, delivery and post-sale handling.
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
I genuinely regret ordering from Direct…
"I genuinely regret ordering from Direct Stoves. I spent nearly £3,000 based on what I now know were blatantly misleading claims on their website. The..."
Delivery service was shocking
"Delivery service was shocking , leaving it by a gate no where ne..."
Really efficient helpful service great…
"Really efficient helpful service great stoves. Quick delivery great communication and best prices in the UK. My stove and part..."
Really impressed
"We recently purchased a multifuel stove and really happy with it. Unfortunately when we received our order a part was missing however after contacting..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
Really efficient helpful service great…
Really efficient helpful service great stoves. Quick delivery great communication and best prices in the UK. My stove and part...
Overall experience A*
Excellent stove. Excellent price. Delivery and aftercare was first class. Thank you Victoria for your support. I...
Really impressed
We recently purchased a multifuel stove and really happy with it. Unfortunately when we received our order a part was missing however after contacting...
Great product, great service
Great product, delivered by a really nice guy, and g...
DG stove…
Stove was delivered on agreed day and customer services made sure the chosen day wor...
Fabulous product and a great experience…
Fabulous product and a great experien...
Stove delivery nightmare
The sales person from direct stoves was very good, Jude. After that the communication between me, dispatches , and the delivery co, was a nightma...
Delivery service was shocking
Delivery service was shocking , leaving it by a gate no where ne...
Fantastic Fireplace
Great product with a professional service,...
Terrible customer service...
Made a batch order but after months never received a big part of the order... was kept hanging on saying "it will be the end of next month" and when t...
Great Products Great Staff
The product is amazing and the staff were really helpful. Only point missing was the lead time on the product I or...
helpful during the quote and sale…
helpful during the quote and sale process.... but when they arrived to install, they had ordered the wrong fire. Despite the fire arriving a few days...
All good no problems
Great communication and...
Installation and fire were great…
Installation and fire were great quality, all staff and installers were professiona...
AVOID IF POSSIBLE!
AVOID IF POSSIBLE!! I sincerely believe the business model of this company is to promise a fast delivery (supposedly two days) so that you fall on the...
I genuinely regret ordering from Direct…
I genuinely regret ordering from Direct Stoves. I spent nearly £3,000 based on what I now know were blatantly misleading claims on their website. The...
A good experience
Helpful staff that are most helpful and make the p...
I am very happy with my purchase from…
I am very happy with my purchase from Direct Stoves. They delivered promptly and the delivery company they...
Great service
Great service. Good commu...
A fast and straightforward completion…
A fast and straightforward completion of my order from the day we bought the stove online to delivery 48 hour...
Conclusion
Reviews show a split pattern: many customers praise product quality, prompt delivery and helpful staff, while a smaller but clear group report stock, delivery and communication failures. Before buying, confirm stock and ask for a written delivery agreement (doorstep versus kerb) and an order confirmation email. If installation is needed, request a written quote that specifies potential extra labour or parts charges. These steps reflect common issues in the reviews and can reduce the risk of delays or unexpected costs.