Reviews Analysed
21
We Collect & Analyse Reviews
BT Business Direct
Experiences & Reviews
BT Business Direct is the UK-facing business sales channel of BT Group, supplying business broadband, landline, mobile services and IT hardware to small and medium enterprises. The channel typically handles contract-based telecoms, installations and direct product sales to business customers. People searching reviews for BT Business Direct commonly look for information on reliability, installation times, billing and customer support.
Overview & Key Metrics
Positive Sentiment
5%
Latest Review
22d
Overall Rating
1.1
Our Analysis
🎯
Service quality
Most reviewers describe repeated service failures: long outages, missed activations and implementation errors that disrupted business operations and required lengthy follow-ups.
Share
Weak
22%
💰
Value for money
Several reviews report billing errors, unexpected charges and frustration over perceived overpricing or pressured contract terms during resolution of faults.
Share
Weak
11%
⚡
User experience
Users commonly report poor account and ordering experiences: long waits, repeated transfers between teams, missed callbacks and slow problem resolution.
Share
Weak
17%
🔧
Product quality
A small number of reviews mention hardware problems: handset or router faults and difficulties getting replacement kit registered or working as expected.
Share
Weak
3%
📞
Communication
Communication failures recur: promised call‑backs not made, poor internal handovers between teams and unclear updates during installation or outage incidents.
Share
Weak
23%
⭐
Overall experience
Overall reviewer sentiment is negative: many say they would not renew or would avoid the provider, citing reliability, billing and support problems.
Share
Weak
24%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (September 2022 – September 2025).
Great One-Stop Shop For Your Computing Needs
"I recently had the pleasure of shopping at BT Business Direct, and I couldn't be happier with their service. They truly are a one-stop-shop for all your IT hardware, software, and support needs. Their website was easy to navigate and offered an extensive selection of products ranging from PCs and laptops to networking equipment, servers, storage devices, software licensing options and more - all at competitive prices. The checkout process was straightforward with multiple payment options available. One thing that stood out to me was their knowledgeable customer service team. When I needed assistance in selecting a product suitable for my business needs or clarification on specific features of certain items I planned on purchasing; they handled my questions professionally offering helpful advice while making it clear they genuinely cared about meeting my IT requirements. Finally, the delivery time was impressive; goods arrived promptly in great condition well-packed at our doorstep without any issues. Overall BT Business Direct exceeded expectations every step of the way! So why not give them a try if you have any computing-related needs? You won’t regret it!"
Klocko
Collected.reviews
Sep 07, 2022
Featured for: Positive purchase and delivery
Avoid avoid avoid
"Stay clear ! Left us with no phone or internet for nearly a month due to a mistake there end , took a week of calls to make someone understand the iss..."
Lisa Beavan-mason
Trustpilot
Sep 30, 2025
Featured for: Long outage and poor compensation
Extremely disappointing - AVOID
"We’ve been a loyal BT customer for over 12 years, but recent events have left us very frustrated. After renewing our broadband contract in November 20..."
B L
Trustpilot
Sep 30, 2025
Featured for: Renewal disconnects, missed deadlines
BT Business is the worst in business!
"I'm not one to complain publicly - But I must warn people to avoid BT Business like the plague. I originally entered a contract with them on the 21st..."
WattWatcher UK
Trustpilot
Sep 30, 2025
Featured for: Wrong installation and upsell
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
B
Bruce Rahd
trustpilot.com
Sep 30, 2025
BT is one of the most badly run…
BT is one of the most badly run companies in the UK and to make it worse, they have the monopoly...
G
Gareth Jukes
trustpilot.com
Sep 30, 2025
Just switched,wished I hadn't
Just switched,wished I hadn't, should have read reviews. Broadband ok, but no phone, how fe...
L
Lisa Beavan-mason
trustpilot.com
Sep 30, 2025
Avoid avoid avoid
Stay clear ! Left us with no phone or internet for nearly a month due to a mistake there end , took a week of calls to make someone understand the iss...
W
Woodford Motorcycles
trustpilot.com
Sep 30, 2025
Our contract is up for renewal next…
Our contract is up for renewal next week, have tried about 8 times inc phoning, email, online chat & complaints dept to sort out new contract etc but...
C
Cheryl T
trustpilot.com
Sep 30, 2025
Zero stars
Absolutely useless. British Telecom, if only it was can not understand any of what th...
c
colebrook and sons ltd
trustpilot.com
Sep 30, 2025
BT business are the worst company in…
BT business are the worst company in the world. We have had a phone line and number for our business for 7 years and at 1pm on a Tuesday the phone lin...
n
n.a.
trustpilot.com
Sep 30, 2025
Hard to deal with
Hard to deal with Hard to deal with. Unreliable. Pased back and fourth between teams. Oversold...
T
Tom
trustpilot.com
Sep 30, 2025
1 star is far too high a rating
1 star is far too high a rating. This company has treated us with utter disdain. Every implementation has had problems and no one ever takes responsib...
B
B L
trustpilot.com
Sep 30, 2025
Extremely disappointing - AVOID
We’ve been a loyal BT customer for over 12 years, but recent events have left us very frustrated. After renewing our broadband contract in November 20...
E
Elliott Peachey
trustpilot.com
Sep 30, 2025
Took out a contract 4 weeks ago
Took out a contract 4 weeks ago And still land line doesn’t work Hours on the phone and still can get an answer. I have a small self run business and...
N
Nick Keogh
trustpilot.com
Sep 30, 2025
1 star as I can't give 0 stars
1 star as I can't give 0 stars BT Business clearly have not learnt any lessons from previous dealings with them Advisors are so ill informed and borde...
S
Stephen Green
trustpilot.com
Sep 30, 2025
Wish I had read these reviews before I…
Wish I had read these reviews before I agreed to transfer my phone from a residential account to a business account. Its been an absolute nightmare wh...
s
shujing jiang
trustpilot.com
Sep 30, 2025
Never had this bad experience
Never had this bad experience. BT ceased our phone line by error. It was confirmed by customer service. You can never imagine after 4 hours and 6 tran...
D
Drake
trustpilot.com
Sep 30, 2025
Disgusting service
Disgusting service. 30 minutes wait time. both agents rude will disconnect if they do...
C
Chris
trustpilot.com
Sep 30, 2025
My Daughter a new customer has had…
If I was in charge of BT Business I would start taking note of all the negative reviews. I am angry My Daughter a new c...
C
Cara
trustpilot.com
Sep 30, 2025
If I could give zero stars I would
If I could give zero stars I would. Appalling service, due to errors on their end mobile phone did not work for nearly a month, wouldn't work abroad e...
H
Huggy Camp
trustpilot.com
Sep 30, 2025
Avoid avoid
Avoid avoid Honestly what a load of rubbish , connection was pitiful … cancelled back in march … sent 4g plug in back and router which was rubbish ) s...
N
Nick Taylor
trustpilot.com
Sep 30, 2025
After waiting over 2 months to recieve…
After waiting over 2 months to receive new handsets to go with our new contract. (I only got then due to numerous calls to BT and then making a compla...
W
WattWatcher UK
trustpilot.com
Sep 30, 2025
BT Business is the worst in business!
I'm not one to complain publicly - But I must warn people to avoid BT Business like the plague. I originally entered a contract with them on the 21st...
L
Lynn
trustpilot.com
Sep 30, 2025
AVOID THIS COMPANY (BT)
AVOID THIS COMPANY (BT) We swapped from XLM telecoms because they increased our bill, and because we were out of contract swapped to BT, since then we...
Conclusion
Reviewers show a clear pattern of service and communication problems: repeated outages, missed installation dates and frequent missed call‑backs. Billing and contract disputes recur in many reports, including unexpected charges and difficulties getting corrections. A minority of reviews describe positive retail experiences—easy ordering, prompt delivery and helpful staff—so experiences appear mixed by case. If you depend on consistent phone or broadband availability, check contract terms, request written confirmation of installation dates and keep detailed records of calls and correspondence before committing.