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We Collect & Analyse Reviews

BT Business Direct
Experiences & Reviews

BT Business Direct is the UK-facing business sales channel of BT Group, supplying business broadband, landline, mobile services and IT hardware to small and medium enterprises. The channel typically handles contract-based telecoms, installations and direct product sales to business customers. People searching reviews for BT Business Direct commonly look for information on reliability, installation times, billing and customer support.

Overview & Key Metrics

Reviews Analysed 21
Positive Sentiment 5%
Latest Review 22d
Overall Rating
1.1

Our Analysis

🎯

Service quality

Most reviewers describe repeated service failures: long outages, missed activations and implementation errors that disrupted business operations and required lengthy follow-ups.

Share
22%
Weak
💰

Value for money

Several reviews report billing errors, unexpected charges and frustration over perceived overpricing or pressured contract terms during resolution of faults.

Share
11%
Weak

User experience

Users commonly report poor account and ordering experiences: long waits, repeated transfers between teams, missed callbacks and slow problem resolution.

Share
17%
Weak
🔧

Product quality

A small number of reviews mention hardware problems: handset or router faults and difficulties getting replacement kit registered or working as expected.

Share
3%
Weak
📞

Communication

Communication failures recur: promised call‑backs not made, poor internal handovers between teams and unclear updates during installation or outage incidents.

Share
23%
Weak

Overall experience

Overall reviewer sentiment is negative: many say they would not renew or would avoid the provider, citing reliability, billing and support problems.

Share
24%
Weak

Our Independent Methodology

How we analyse customer reviews without bias

Data Collection

We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.

AI Analysis

Our AI detects patterns in genuine customer experiences without modifying content.

100% Independent

Zero company influence. No payments, no bias — just real customer voices.

Always Current

Updated regularly with the latest reviews and customer feedback.

All Customer Reviews

Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.

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Showing all 21 reviews

All Customer Reviews

Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025

B
Bruce Rahd
trustpilot.com Sep 30, 2025

BT is one of the most badly run…

BT is one of the most badly run companies in the UK and to make it worse, they have the monopoly...

G
Gareth Jukes
trustpilot.com Sep 30, 2025

Just switched,wished I hadn't

Just switched,wished I hadn't, should have read reviews. Broadband ok, but no phone, how fe...

L
Lisa Beavan-mason
trustpilot.com Sep 30, 2025

Avoid avoid avoid

Stay clear ! Left us with no phone or internet for nearly a month due to a mistake there end , took a week of calls to make someone understand the iss...

W
Woodford Motorcycles
trustpilot.com Sep 30, 2025

Our contract is up for renewal next…

Our contract is up for renewal next week, have tried about 8 times inc phoning, email, online chat & complaints dept to sort out new contract etc but...

C
Cheryl T
trustpilot.com Sep 30, 2025

Zero stars

Absolutely useless. British Telecom, if only it was can not understand any of what th...

c
colebrook and sons ltd
trustpilot.com Sep 30, 2025

BT business are the worst company in…

BT business are the worst company in the world. We have had a phone line and number for our business for 7 years and at 1pm on a Tuesday the phone lin...

n
n.a.
trustpilot.com Sep 30, 2025

Hard to deal with

Hard to deal with Hard to deal with. Unreliable. Pased back and fourth between teams. Oversold...

T
Tom
trustpilot.com Sep 30, 2025

1 star is far too high a rating

1 star is far too high a rating. This company has treated us with utter disdain. Every implementation has had problems and no one ever takes responsib...

B
B L
trustpilot.com Sep 30, 2025

Extremely disappointing - AVOID

We’ve been a loyal BT customer for over 12 years, but recent events have left us very frustrated. After renewing our broadband contract in November 20...

E
Elliott Peachey
trustpilot.com Sep 30, 2025

Took out a contract 4 weeks ago

Took out a contract 4 weeks ago And still land line doesn’t work Hours on the phone and still can get an answer. I have a small self run business and...

N
Nick Keogh
trustpilot.com Sep 30, 2025

1 star as I can't give 0 stars

1 star as I can't give 0 stars BT Business clearly have not learnt any lessons from previous dealings with them Advisors are so ill informed and borde...

S
Stephen Green
trustpilot.com Sep 30, 2025

Wish I had read these reviews before I…

Wish I had read these reviews before I agreed to transfer my phone from a residential account to a business account. Its been an absolute nightmare wh...

s
shujing jiang
trustpilot.com Sep 30, 2025

Never had this bad experience

Never had this bad experience. BT ceased our phone line by error. It was confirmed by customer service. You can never imagine after 4 hours and 6 tran...

D
Drake
trustpilot.com Sep 30, 2025

Disgusting service

Disgusting service. 30 minutes wait time. both agents rude will disconnect if they do...

C
Chris
trustpilot.com Sep 30, 2025

My Daughter a new customer has had…

If I was in charge of BT Business I would start taking note of all the negative reviews. I am angry My Daughter a new c...

C
Cara
trustpilot.com Sep 30, 2025

If I could give zero stars I would

If I could give zero stars I would. Appalling service, due to errors on their end mobile phone did not work for nearly a month, wouldn't work abroad e...

H
Huggy Camp
trustpilot.com Sep 30, 2025

Avoid avoid

Avoid avoid Honestly what a load of rubbish , connection was pitiful … cancelled back in march … sent 4g plug in back and router which was rubbish ) s...

N
Nick Taylor
trustpilot.com Sep 30, 2025

After waiting over 2 months to recieve…

After waiting over 2 months to receive new handsets to go with our new contract. (I only got then due to numerous calls to BT and then making a compla...

W
WattWatcher UK
trustpilot.com Sep 30, 2025

BT Business is the worst in business!

I'm not one to complain publicly - But I must warn people to avoid BT Business like the plague. I originally entered a contract with them on the 21st...

L
Lynn
trustpilot.com Sep 30, 2025

AVOID THIS COMPANY (BT)

AVOID THIS COMPANY (BT) We swapped from XLM telecoms because they increased our bill, and because we were out of contract swapped to BT, since then we...

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Conclusion

Reviewers show a clear pattern of service and communication problems: repeated outages, missed installation dates and frequent missed call‑backs. Billing and contract disputes recur in many reports, including unexpected charges and difficulties getting corrections. A minority of reviews describe positive retail experiences—easy ordering, prompt delivery and helpful staff—so experiences appear mixed by case. If you depend on consistent phone or broadband availability, check contract terms, request written confirmation of installation dates and keep detailed records of calls and correspondence before committing.