Reviews Analysed
22
We Collect & Analyse Reviews
Interactive Investor
Experiences & Reviews
Interactive Investor is a UK online investment platform that offers self-directed investing across ISAs, SIPPs, shares and funds. It is widely used by retail investors and advisers for its subscription-style, flat-fee pricing and integrated research tools. The platform provides dealing, account administration and customer support by phone and secure messaging. Consumers researching Interactive Investor typically look for information on pricing, platform features, customer service and operational reliability.
Overview & Key Metrics
Positive Sentiment
86%
Latest Review
31d
Overall Rating
4.4
Our Analysis
🎯
Service quality
Most reviews describe attentive, patient and knowledgeable staff who follow up as promised; a small number report failures in admin or delayed processing that undermined trust.
Share
Strong
26%
💰
Value for money
Several reviewers note the flat-fee/competitive fixed-fee approach as good value, while isolated reports cite paid urgent services that still experienced delays.
Share
Strong
6%
⚡
User experience
Users frequently call the platform user-friendly with useful research tools; a minority report login, transaction or IT errors that delayed actions or withdrawals.
Share
Strong
10%
🔧
Product quality
Research and platform tools receive positive mentions, but a small sample highlights IT and administrative shortcomings affecting retirements or withdrawals.
Share
Mixed
5%
📞
Communication
Many reviews praise phone support, named advisers and prompt callbacks; a few reviews describe poor admin responses, message tracing issues and delayed replies.
Share
Strong
27%
⭐
Overall experience
Overall impressions are largely positive, centred on helpful support and perceived value, yet some customers report serious operational problems around transfers and IT.
Share
Strong
26%
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 22 verified reviews (October 2022 – September 2025).
Don't release funds when you want them
"Twice I have tried to transfer or remove funds from II and both times there was a delay of at least 24 hours, even though I paid for Urgent transfers...."
Matthew Greenwell
Trustpilot
Sep 30, 2025
Featured for: documents transfer delays costing trades
Poor IT and admin support.
"Tried to draw benefit from SIPP online. Would not allow error codes. Sent secure messages. Their admin were incompetent and could not resolve . Phoned..."
Henry
Trustpilot
Sep 30, 2025
Featured for: details IT and admin failures
I spoke with Abigail Finch in the…
"I spoke with Abigail Finch in the Trading Department regarding my investments. I cannot praise her enough. I suffer with autism and she made me feel t..."
Suzanne Llewellyn
Trustpilot
Sep 30, 2025
Featured for: personalised adviser praise
An excellent platform provider
"An excellent platform provider with great support and research facilities not..."
Dorothy Bell
Trustpilot
Sep 30, 2025
Featured for: highlights platform, research and fees
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 22 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (2) · Quotes shortened · As of: September 2025
S
Suzanne Llewellyn
trustpilot.com
Sep 30, 2025
I spoke with Abigail Finch in the…
I spoke with Abigail Finch in the Trading Department regarding my investments. I cannot praise her enough. I suffer with autism and she made me feel t...
G
Gary
trustpilot.com
Sep 30, 2025
Really excellent customer service from…
Really excellent customer service from Kevin over the phone. Kevin made the experience of buying as painless as possible for me, cal...
Y
Ytrewq
trustpilot.com
Sep 30, 2025
Friendly and dealt with the issue…
Friendly and dealt w...
M
Matthew Greenwell
trustpilot.com
Sep 30, 2025
Don't release funds when you want them
Twice I have tried to transfer or remove funds from II and both times there was a delay of at least 24 hours, even though I paid for Urgent transfers....
J
Jonathan
trustpilot.com
Sep 30, 2025
very quick and accurate response
very quick and accurate...
M
Maureen
trustpilot.com
Sep 30, 2025
First class customer service received…
First class customer service received from Interactive Investor team this past week. I cannot remember all the names I dealt with but I do remember Me...
G
Greg
trustpilot.com
Sep 30, 2025
Helpful phone support and good value
Real, live person on the phone (guy called Wei) patiently explained what I needed to do to get the information about my ISA...
C
Casey Choong
trustpilot.com
Sep 30, 2025
Always good service and knowledgeable
Muhammad just help me to set up my account. He was very...
T
Terence Gough
trustpilot.com
Sep 30, 2025
Customer service was excellent
Customer service was excellent. 18/9/25 Only one simple automated question to answer and then connected to a real person. The...
A
Andi C
trustpilot.com
Sep 30, 2025
Billing questions
Billing questions I had some questions with regards to billing and adding Friends and Family to an account. I was transferred through to Sebastian who...
T
Trevor
trustpilot.com
Sep 30, 2025
Spoke to Holly in Leeds today
Spoke to Holly in Leeds today. Very helpful with my query about m...
a
andrea bailey-willis
trustpilot.com
Sep 30, 2025
Fabulous service
After having shares in a company for many years which I have not taken much notice of I decided today was the day to sort them out. With great care an...
J
J Ridley-Smith
trustpilot.com
Sep 30, 2025
Great - patient, thorough and helpful
We had an admin issue that we couldn't solve from the website. Ju...
M
Michael C
trustpilot.com
Sep 30, 2025
Great Clarification re Friends & Family
Just had great service from Kevin. Understood the issue I was seeking clarification on re Friends & Family made more complicated by the fact my acc...
A
Amitabh D'Souza
trustpilot.com
Sep 30, 2025
Dean from customer service was helpful
I spoke to Dean from customer service on 23rd Sept'25. He was efficient and gave me some informa...
S
SP Brad
trustpilot.com
Sep 30, 2025
Dean was very thorough in helping
Dean was very thorough in helping with advice with regards to employer pension contributions to the SIPP a...
C
Clare P
trustpilot.com
Sep 30, 2025
Michael Warrior
Michael Warrior! What a name, and what a great help he was :) I had problems logging int...
H
Henry
trustpilot.com
Sep 30, 2025
Poor IT and admin support.
Tried to draw benefit from SIPP online. Would not allow error codes. Sent secure messages. Their admin were incompetent and could not resolve . Phoned...
D
Dorothy Bell
trustpilot.com
Sep 30, 2025
An excellent platform provider
An excellent platform provider with great support and research facilities not...
J
Jane stephenson
trustpilot.com
Sep 30, 2025
excellent assistance from Angus who…
excellent assistance from Angus who explained eve...
Conclusion
Reviews show consistent praise for Interactive Investor’s phone and helpdesk staff, with multiple reports of patient, knowledgeable advisers resolving queries. Several reviewers value the flat-fee pricing and built-in research tools for self-directed investing. However, there are recurring, specific complaints about transfer delays, IT errors and administrative failures that in some cases caused missed trades or delayed withdrawals. Consumers should weigh the strong customer-service feedback and fee structure against the operational risk reports when deciding whether the platform meets their needs.