Many reviewers describe Asda Money’s digital tools as easy to use, with simple insurance quotes and consistently helpful frontline staff. Customers often mention good value and competitive rates on insurance and credit products. A smaller group reports serious problems, including card declines, one complaint about a low-quality card, and emails that went unanswered. Overall, reviews show high satisfaction in several areas alongside recurring operational issues.
Examples from available reviews (Dec 2021 – Feb 2026).
The app and application form were very straightforward to use.
“The app is very straight forward to use”
Reviewer says service was excellent, easy and great value.
“Excellent so easy great value great customer service”
They did not reply to an email sent by the reviewer.
“I sent an email to them and they didn't reply”
Reviewer states the card is very bad.
“Very bad card”
Most comments describe staff as helpful, friendly, and quick to respond. Several reviewers mention fast processing and smooth support in person or by phone. A minority report unhelpful interactions, declined transactions, or disputes over charges, pointing to occasional service breakdowns.
Reviewers often point to competitive pricing and strong insurance rates. Several comments call out renewals and quotes as good value. Pricing draws no broad complaints in these reviews.
Users regularly say the website and app are easy to navigate for buying travel insurance and managing accounts. Many mention quick, simple online steps and clear application forms. Only a few note any usability friction in this set.
Product complaints come up less often but stand out. One reviewer described the card as “very bad,” and others report card declines at the point of transaction. These issues seem occasional but have a strong negative impact when they happen.
A few reviews mention fast replies by email or phone and quick insurance offers. Others describe gaps, including an email that never got a response and an email asking for payment after a payment was accepted. Communication comes across as inconsistent.
Reviews cluster at both ends, with many five-star recommendations and a smaller set of low-scoring complaints. Positive experiences focus on easy digital journeys, helpful staff, and good value. Negative experiences centre on card reliability, unanswered queries, and billing disputes.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
They did not reply to an email sent by the reviewer.
“I sent an email to them and they didn't reply”
Accessing the service was easy and stress-free.
“Easy and stress free to access”
The staff were very helpful.
“Very helpful”
Arranging holiday cover was very easy.
“Very easy to arrange holiday cover”
Reviewer states the card is very bad.
“Very bad card”
They emailed requesting payment despite already accepting payment; otherwise good.
“Sent me an email asking for payment when you had already accepted payment.”
Staff member Stacey provided friendly, informative help with currency and app use.
“She is very friendly and informative.”
Service was excellent and travel insurance was quick and easy to arrange.
“so very quick and easy to sort out travel insurance”
Reviewer says service was excellent, easy and great value.
“Excellent so easy great value great customer service”
Getting a quote for holiday insurance was really easy and straightforward.
“Really easy to get a brilliant quote for holiday insurance.”
The app and application form were very straightforward to use.
“The app is very straight forward to use”
Overall, the experience was great and very pleasant.
“Everything was great! A very pleasant experience!”
The app was very easy to use.
“Very easy to use the app”
They were helpful during the interaction.
“Helpful”
Claire made the process simple, enjoyable and offered a good price.
“Claire, was an absolute delight and made the whole process simple and enjoyable”
They provided a decent rate and credit limit.
“Decent rate and limit, thanks!”
They kept a good price low.
“Keeping a good price low.”
The company's service was great.
“Great service”
Online application was easy to use and good value.
“Good value and easy to use online application.”
Speedy, prompt responses and very helpful customer service.
“super helpful customer service representitives”
Helpful and professional application process with no hidden charges.
“been so helpful and professional from start application to receive the card”
Travel insurance form was very easy and price was very good.
“Very easy to fill in the form for my travel insurance.”
Service was great and easy to use.
“Great and easy to use”
Renewing travel insurance was easy and offered best value.
“provided the best value cover of all the companies that quoted me”
The experience and process were easy.
“Easy experience and process”
Staff were very helpful and insurance was easy to sort.
“Very helpful . And easy to sort out my insurance .”
I received good customer service from them.
“Good customer service”
Past usage made them feel they'd be in safe hands.
“Used asda insurance before so knew I'd be in safe hands”
Longtime cardholder experienced declines and poor customer support.
“now every transaction for the last couple of days declines”
Website was quick and easy with efficient responses and benefits.
“What a quick and easy site to navigate”
Reviewer had a very good experience with the Asda card.
“Very good experience from asda card”
The website was easy to use.
“Easy to use website”
Received a fast response and a good insurance offer.
“Fast answer, good offer for insurance”
Service was unhelpful and reviewer will not get another card.
“Unhelpful and would not get another credit card from them.”
Reviewer described their experience as 'Just brilliant'.
“Just brilliant”
Buying travel insurance was straightforward and site was easy to navigate.
“the site was easy to navigate and very straight forward”
App and service were easy to understand and helpful for tracking spending.
“the app is so good it keeps you up to date.”
Travel insurance purchase was very easy and completed quickly.
“Travel insurance was very easy and all done so quickly”
Process was easy and quick and very handy.
“Easy and quick process very handy”
Service was excellent and professional overall.
“Excellent and professional service”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Asda Money is Asda’s financial services brand in the United Kingdom. It offers products such as credit cards, travel money, and a range of insurance policies. Customers can apply online and manage accounts through digital channels. The business operates within UK financial services frameworks and serves retail customers alongside Asda’s supermarket presence.