Reviews Analysed
21
We Collect & Analyse Reviews
Asda Money
Experiences & Reviews
Asda Money is the financial-services division associated with the UK supermarket brand Asda. It offers consumer financial products such as credit cards, travel and other insurance products, and digital account tools and rewards. Information seekers often compare its card features, insurance cover and app tools when researching personal finance options in the UK. Asda Money products operate in a regulated market; consumers commonly check terms (claims, cancellation, credit limits and fees) before buying.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
16d
Overall Rating
4.6
Our Analysis
🎯
Service quality
Many reviewers praise helpful, professional staff and efficient service for cards and insurance; a smaller group report slow or unhelpful support and unresolved complaints.
Share
Strong
20%
💰
Value for money
Multiple reviewers report good prices and beneficial card rewards for travel insurance and card use; a minority mention unexpected charges or cancellation penalties.
Share
Strong
11%
⚡
User experience
Frequent comments highlight an easy-to-use website and app, quick purchase and renewal flows for insurance and straightforward card management experiences.
Share
Strong
23%
🔧
Product quality
Product mentions are limited: many describe adequate cover and card benefits, while a few note practical limits such as low credit limits or declined transactions.
Share
Mixed
7%
📞
Communication
Customers report both fast, clear responses and problems: some cite prompt answers while others describe misleading phone advice or ineffective chatbot support.
Share
Mixed
10%
⭐
Overall experience
Overall impressions are mostly positive, with users citing ease and helpful staff; a minority experienced significant service or billing issues prompting complaints.
Share
Strong
29%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Pet insurance
"
Afonzo, Jerry, and Sellen were insured with Asda money for a short time, but we found the service lacking and decided to go elsewhere.
When we contacted, the representative told us that there would be no fees or charges if we cancelled, so we did!
They called to let us know that we would be obliged to pay an additional £200 because my husband had mentioned over the phone that he wouldn't have bought the insurance at all if we had known about the cancellation penalties!
After listening in on our phone conversations, they realized this and agreed to deduct £30 from the remaining policy premium.
We were ecstatic.
If you have a problem with their poor customer service, send an email to complaints@insurance factory.
The Ombudsman is our only remaining recourse at this point.
They will tell you blatant lies over the phone before demanding payment.
AVOID!
A greater number of credible companies are now available!
"
Franklin Steve
Collected.reviews
Dec 05, 2021
Featured for: Detailed complaint about charges
I’ve given up
"Had one of their credit cards for years and always thought they were good, apart from giving me an unrealistically low credit limit which they have ne..."
Anna M
Trustpilot
Sep 30, 2025
Featured for: Mixed card experience, limits and declines
Finding the correct travel insurance…
"Finding the correct travel insurance for your needs can be a long and frustrating search. Re newing and updating my travel insurance with Asda Money w..."
susan darlington
Trustpilot
Sep 30, 2025
Featured for: Positive: easy renewal, best value
I found asda money easy to understand
"I found asda money easy to understand, so helpful you can keep an eye on what you're spendi..."
Susan
Trustpilot
Sep 30, 2025
Featured for: Positive: app, clear spending updates
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
M
Majid Dehbozorgi
trustpilot.com
Sep 30, 2025
Absolute 5 Star
Absolute 5 Star, been so helpful and professional from start application to receive the card, easy to process no hidden charges no nonsense, who ever...
M
Mrs Janis Pozzetti
trustpilot.com
Sep 30, 2025
Good price
Very easy to fill in the form for m...
D
Donna French
trustpilot.com
Sep 30, 2025
Great and easy to use
...
s
susan darlington
trustpilot.com
Sep 30, 2025
Finding the correct travel insurance…
Finding the correct travel insurance for your needs can be a long and frustrating search. Re newing and updating my travel insurance with Asda Money w...
L
Love Honey Shopper
trustpilot.com
Sep 30, 2025
Easy experience and process
...
S
Sharoncustomer
trustpilot.com
Sep 30, 2025
Very helpful
Very helpful . And easy to sort out my...
S
Sheetree
trustpilot.com
Sep 30, 2025
Good customer Service
...
M
Mr Evans
trustpilot.com
Sep 30, 2025
Used asda insurance before so knew I'd…
Used asda insurance before...
A
Anna M
trustpilot.com
Sep 30, 2025
I’ve given up
Had one of their credit cards for years and always thought they were good, apart from giving me an unrealistically low credit limit which they have ne...
J
Janette
trustpilot.com
Sep 30, 2025
What a quick and easy site to navigate…
What a quick and easy site to navigate with a quick and efficient response with gre...
V
Vansh
trustpilot.com
Sep 30, 2025
Very very good
Very good experie...
N
Natalie
trustpilot.com
Sep 30, 2025
Easy to use website
...
A
Alexandr
trustpilot.com
Sep 30, 2025
Fast answer
Fast answer, good...
c
customer
trustpilot.com
Sep 30, 2025
Unhelpful
Unhelpful and would not get a...
S
Sean
trustpilot.com
Sep 30, 2025
Just brilliant
...
B
Barry Ibbitson
trustpilot.com
Sep 30, 2025
I was buying travel insurance
I was buying travel insurance and the site w...
S
Susan
trustpilot.com
Sep 30, 2025
I found asda money easy to understand
I found asda money easy to understand, so helpful you can keep an eye on what you're spendi...
M
MRSKIMSANDFORD
trustpilot.com
Sep 30, 2025
Travel insurance was very easy and all…
Travel insurance was very e...
f
fiona carr
trustpilot.com
Sep 30, 2025
Easy and quick process very handy
Easy and quick p...
B
Brian De-Mullet
trustpilot.com
Sep 30, 2025
Excellent and professional service
Excellent and pro...
Conclusion
Reviews show that Asda Money often delivers an easy online experience and helpful customer contact for insurance purchases and card management. Many customers highlight straightforward travel-insurance renewals, a usable app and value from card rewards. However, a minority report problems such as disputed cancellation charges, unexpected penalties, low credit limits and transaction declines. Consumers researching Asda Money should compare quotes, read cancellation and penalty terms carefully, and check credit-limit policies or contact options before committing.