Asda Money
Experiences & Reviews
Asda Money is the financial-services division associated with the UK supermarket brand Asda. It offers consumer financial products such as credit cards, travel and other insurance products, and digital account tools and rewards. Information seekers often compare its card features, insurance cover and app tools when researching personal finance options in the UK. Asda Money products operate in a regulated market; consumers commonly check terms (claims, cancellation, credit limits and fees) before buying.
Overview & Key Metrics
Our Analysis
Service quality
Many reviewers praise helpful, professional staff and efficient service for cards and insurance; a smaller group report slow or unhelpful support and unresolved complaints.
Value for money
Multiple reviewers report good prices and beneficial card rewards for travel insurance and card use; a minority mention unexpected charges or cancellation penalties.
User experience
Frequent comments highlight an easy-to-use website and app, quick purchase and renewal flows for insurance and straightforward card management experiences.
Product quality
Product mentions are limited: many describe adequate cover and card benefits, while a few note practical limits such as low credit limits or declined transactions.
Communication
Customers report both fast, clear responses and problems: some cite prompt answers while others describe misleading phone advice or ineffective chatbot support.
Overall experience
Overall impressions are mostly positive, with users citing ease and helpful staff; a minority experienced significant service or billing issues prompting complaints.
Our Independent Methodology
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Data Collection
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AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Pet insurance
"
Afonzo, Jerry, and Sellen were insured with Asda money for a short time, but we found the service lacking and decided to go elsewhere.
When we contacted, the representative told us that there would be no fees or charges if we cancelled, so we did!
They called to let us know that we would be obliged to pay an additional £200 because my husband had mentioned over the phone that he wouldn't have bought the insurance at all if we had known about the cancellation penalties!
After listening in on our phone conversations, they realized this and agreed to deduct £30 from the remaining policy premium.
We were ecstatic.
If you have a problem with their poor customer service, send an email to complaints@insurance factory.
The Ombudsman is our only remaining recourse at this point.
They will tell you blatant lies over the phone before demanding payment.
AVOID!
A greater number of credible companies are now available!
"
I’ve given up
"Had one of their credit cards for years and always thought they were good, apart from giving me an unrealistically low credit limit which they have ne..."
Finding the correct travel insurance…
"Finding the correct travel insurance for your needs can be a long and frustrating search. Re newing and updating my travel insurance with Asda Money w..."
I found asda money easy to understand
"I found asda money easy to understand, so helpful you can keep an eye on what you're spendi..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
Absolute 5 Star
Absolute 5 Star, been so helpful and professional from start application to receive the card, easy to process no hidden charges no nonsense, who ever...
Good price
Very easy to fill in the form for m...
Great and easy to use
...
Finding the correct travel insurance…
Finding the correct travel insurance for your needs can be a long and frustrating search. Re newing and updating my travel insurance with Asda Money w...
Easy experience and process
...
Very helpful
Very helpful . And easy to sort out my...
Good customer Service
...
Used asda insurance before so knew I'd…
Used asda insurance before...
I’ve given up
Had one of their credit cards for years and always thought they were good, apart from giving me an unrealistically low credit limit which they have ne...
What a quick and easy site to navigate…
What a quick and easy site to navigate with a quick and efficient response with gre...
Very very good
Very good experie...
Easy to use website
...
Fast answer
Fast answer, good...
Unhelpful
Unhelpful and would not get a...
Just brilliant
...
I was buying travel insurance
I was buying travel insurance and the site w...
I found asda money easy to understand
I found asda money easy to understand, so helpful you can keep an eye on what you're spendi...
Travel insurance was very easy and all…
Travel insurance was very e...
Easy and quick process very handy
Easy and quick p...
Excellent and professional service
Excellent and pro...
Conclusion
Reviews show that Asda Money often delivers an easy online experience and helpful customer contact for insurance purchases and card management. Many customers highlight straightforward travel-insurance renewals, a usable app and value from card rewards. However, a minority report problems such as disputed cancellation charges, unexpected penalties, low credit limits and transaction declines. Consumers researching Asda Money should compare quotes, read cancellation and penalty terms carefully, and check credit-limit policies or contact options before committing.