Many reviewers describe Asda Money’s digital tools as easy to use, with simple insurance quotes and consistently helpful frontline staff. Customers often mention good value and competitive rates on insurance and credit products. A smaller group reports serious problems, including card declines, one complaint about a low-quality card, and emails that went unanswered. Overall, reviews show high satisfaction in several areas alongside recurring operational issues.
Examples from available reviews (Dec 2021 – Feb 2026).
The app and application form were very straightforward to use.
“The app is very straight forward to use”
Reviewer says service was excellent, easy and great value.
“Excellent so easy great value great customer service”
They did not reply to an email sent by the reviewer.
“I sent an email to them and they didn't reply”
Reviewer states the card is very bad.
“Very bad card”
Most comments describe staff as helpful, friendly, and quick to respond. Several reviewers mention fast processing and smooth support in person or by phone. A minority report unhelpful interactions, declined transactions, or disputes over charges, pointing to occasional service breakdowns.
Reviewers often point to competitive pricing and strong insurance rates. Several comments call out renewals and quotes as good value. Pricing draws no broad complaints in these reviews.
Users regularly say the website and app are easy to navigate for buying travel insurance and managing accounts. Many mention quick, simple online steps and clear application forms. Only a few note any usability friction in this set.
Product complaints come up less often but stand out. One reviewer described the card as “very bad,” and others report card declines at the point of transaction. These issues seem occasional but have a strong negative impact when they happen.
A few reviews mention fast replies by email or phone and quick insurance offers. Others describe gaps, including an email that never got a response and an email asking for payment after a payment was accepted. Communication comes across as inconsistent.
Reviews cluster at both ends, with many five-star recommendations and a smaller set of low-scoring complaints. Positive experiences focus on easy digital journeys, helpful staff, and good value. Negative experiences centre on card reliability, unanswered queries, and billing disputes.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Afonzo, Jerry, and Sellen were insured with Asda money for a short time, but we found the service lacking and decided to go elsewhere.
When we contacted, the representative told us that there would be no fees or charges if we cancelled, so we did!
They called to let us know that we would be obliged to pay an additional £200 because my husband had mentioned over the phone that he wouldn't have bought the insurance at all if we had known about the cancellation penalties!
After listening in on our phone conversations, they realized this and agreed to deduct £30 from the remaining policy premium.
We were ecstatic.
If you have a problem with their poor customer service, send an email to complaints@insurance factory.
The Ombudsman is our only remaining recourse at this point.
They will tell you blatant lies over the phone before demanding payment.
AVOID!
A greater number of credible companies are now available!
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Asda Money is Asda’s financial services brand in the United Kingdom. It offers products such as credit cards, travel money, and a range of insurance policies. Customers can apply online and manage accounts through digital channels. The business operates within UK financial services frameworks and serves retail customers alongside Asda’s supermarket presence.