Many reviewers say store staff are friendly, knowledgeable, and quick with jobs like watch batteries, sizing, and ear piercing. Several shoppers mention calm, no-pressure help when choosing engagement and wedding rings. A clear set of complaints focuses on jewellery and watch faults, followed by refusals or disappointing aftercare. A smaller group points to weak communication about orders, accounts, or returns.
Examples from available reviews (Jun 2019 – Feb 2026).
Service was very fast and staff very friendly.
“Very fast service, and very friendly staff”
They found perfect wedding rings for the couple.
“We needed wedding rings and they found the perfect ones for us !!”
Stone fell out within weeks and customer service refused coverage, dispute ongoing.
“Wore my engagement ring for less than 3 weeks and a stone fell out”
Chain repeatedly broke and staff were unhelpful and rude.
“Broke 3 times because the weight of the pendant was too heavy for the chain .”
Most reviews describe staff as helpful, polite, and knowledgeable. Customers often mention quick in-store help with battery changes, sizing, and exchanges. Negative accounts point to rude or dismissive treatment in some branches and disagreements over repair results.
Some shoppers say engagement and wedding purchases offer good value and arrive on time. Complaints focus on the lifetime battery package and what some see as weak long-term value from certain services. Together, the reviews show a clear split on value.
Many customers describe relaxed, stress-free shopping with patient staff and personalised advice. People also single out ear piercing and help choosing the right ring. Others report very negative visits overall and regret after buying.
Several reviews describe jewellery failing, including stones falling out, rings breaking, and chains snapping soon after purchase or repair. Some also report watch issues, such as batteries that do not last and alleged damage during servicing. After these problems, several reviewers say the company refused warranties or replacements.
A small number of reviews mention quick replies to questions and timely updates. More describe poor communication, unexplained letters, delivery problems, and unhelpful customer-service responses. These complaints appear less often than service and quality comments, but they come up repeatedly.
Reviews split between many strong in-store experiences and a notable group of serious complaints about product faults and aftercare. Positive visits often highlight attentive staff and fast service. The negative cluster centres on reliability problems and unsatisfying handling of faults.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (36) · Reviewcentre (8) · Reviews (1) · Quotes shortened · As of: February 2026
Changed a ring bought as a present with no problem.
“Needed to change a ring bought as a present exchanged with no problem”
Faulty bracelet and poor aftercare left customer upset and accused.
“They have more or less called me a liar”
Watch battery service damaged the watch screws, implying poor tools.
“they did damadge my watch screws”
Staff were helpful, friendly and knowledgeable.
“Helpful friendly and knowledgeable”
Personal shopping and repair service was courteous, patient and conscientious.
“At no time was I given the “hard sell”.”
Watch batteries lasted only weeks despite lifetime service package.
“They only last a few weeks”
Staff were understanding and sympathetic, providing excellent customer service.
“the customer service was excellent”
Service was quick and professional.
“Quick and professional service.”
Staff were helpful, friendly and went above and beyond.
“Willing to go above and beyond.”
Lifetime battery package provided poor batteries that lasted six months.
“Don't buy a lifelong package.”
Pleasant store experience with welcoming staff and helpful advice.
“Always met with a smile and nothing too much trouble.”
Staff arranged stone change, resulting in a satisfied customer.
“Sarah used her initiative and phoned us straight back”
Favourite store with friendly staff, excellent presentation and service.
“they go the extra mile to help customers .”
Diamond specialist Clare was knowledgeable and helped choose the perfect ring.
“Clare was extremely knowledgeable”
Engagement ring broke after a year and retailer refused refund or exchange.
“Poor quality jewellery that broke just after a year”
Helpful sales approach and efficient transaction with gift wrapping.
“Friendly approach by sales girl”
Store reported website issue and customer received a reply within hours.
“this reply came in a couple of hours”
Assistant was extremely helpful and friendly and found a suitable watch.
“The assistant was extremely helpful and friendly.”
Ear piercing experience was excellent and staff were kind and knowledgeable.
“Tracy who does the ear pirecing was wonderful.”
Treated well and provided efficient, informative service.
“A very efficient service.”
Quick watch battery service and helpful assistance for other purchases.
“nothing was too much trouble”
Chain repeatedly broke and staff were unhelpful and rude.
“Broke 3 times because the weight of the pendant was too heavy for the chain .”
Faulty watch and dismissive, rude customer service after purchase.
“The customer service team are dismissive, aggressive, rude and ignorant.”
Reviewer had an absolutely appalling experience and regrets the purchase.
“If I could, I could give it a zero star rating.”
Reviewer strongly warns others not to use this company.
“DO NOT USE AT ANY COST!!!!”
Resized platinum ring returned thinner and lighter without adequate explanation.
“I was told 0.06 grams difference is acceptable as its polished.”
Chain clasp fault led to poor handling, delays and no apology.
“Absolute joke of a company - avoid Carmarthen branch at all costs.”
Received unexplained letters and poor communication about alleged accounts.
“I was told I had 13 accounts (no mention of what this meant )”
Reviewer strongly warns others not to use this company.
“Do not use this company!”
Diamond fell out and the store provided poor, uncommunicative service.
“4 weeks later diamond fell out of ring”
Watch became faulty shortly after the 30-day return period ended.
“I purchased a watch from Watch Shop, and unfortunately, the timepiece turned out to be faulty just a few days after the 30-day return policy period.”
Lifetime battery replacement service became inconvenient and poorly honoured.
“Good way of getting out of a lifetime commitment.”
David H was very helpful and pleasant to talk to.
“Best place David H help Me a lot and nice to talk to If you struggle to pick me pick necklace stud ring etc he will help you Thank you David H By Ashley Burgess”
David W helped choose a suitable necklace and correct size.
“Good David W was nice he help me with good necklaces to pick from and he help me pick the right one F9440 and it’s the right size and I loved it thank you 10/10 You should go there they have the best necklaces”
Repaired ring lost a diamond and the warranty was not honoured.
“STAY AWAY FROM THIS COMPANY FOR REPAIRS, RINGS, WATCHES, ANYTHING THAT HAS DIAMONDS OR EDGES AS EVEN THEY TELL YOU, YOU HAVE 6 MOUNTS WARRENTY, THST IS NOT THE CASE.”
Professional, experienced staff put the customer at ease and helped.
“F.hinds were so professional and very experienced in putting you at ease”
This is by far the best place to buy your engagement ring. My fiancé picked out her engagement ring from the wide selection and it was exactly what she wanted. The delivery was first and the we got value for our money. We shopped via the website that is neatly organized and asked a few questions about the ring and a few other things and the staff were friendly. They gave us their honest opinions on things which made us feel more comfortable with our purchase. I would recommend this store to anyone looking for an engagement ring or any other jewelry for that matter.
Faulty battery replacement allegedly damaged the watch and compensation was refused.
“There is a fault with the watch we can repair it for £90 ,or dispose of it & give you a 20% discount on a new watch.”
Staff were very good and pleasant.
“Staff very good and nice, 😊”
Item did not arrive and customer service handled it poorly.
“customer service is awful”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
F. Hinds is a UK jeweller and watch retailer with physical stores across Britain. It sells engagement rings, wedding rings, necklaces, bracelets, silver jewellery, and a range of watches. In stores, it offers ring sizing and exchanges, ear piercing, watch battery replacement, and jewellery repairs. The company provides product warranties and aftercare for repairs and maintenance.