Many reviewers describe a fast, straightforward online sign‑up and helpful phone advisers. Price and quote comparisons often come up as competitive and easy to get. A smaller but noticeable group reports serious problems, including refunds not paid, unwanted auto‑renewals, and denied claims. A few also say the online portal is slow or unreliable.
Examples from available reviews (Nov 2021 – Feb 2026).
Team were super helpful with quick service and product liked.
“They were super helpful , quick and fast service and love the product received!!”
Process was quick and easy.
“Quick and easy.”
No refund received for cancelled policy and emails went unanswered.
“Never received refund for unexpired term for cancelled policy.”
Claims team denied an accidental damage claim, offering no settlement.
“I will not be renewing my policy with Simply Business and would certainly not recommend them.”
Many reviews mention polite, efficient advisers who set up cover quickly. Another clear group describes breakdowns such as refunds not being issued and auto‑renewals restarting after cancellation. Fewer reviews mention claims handling failures, but when they do, the dissatisfaction is strong.
Reviews often point to competitive quotes and low prices found through the platform. Several customers say quotes come through quickly and the pricing feels reasonable. One reviewer said you only really know the value once you need to make a claim.
Most reviewers say applying and renewing is easy, quick, and simple. A minority report a slow or unusable portal and ask for more chat or agent options. Many note easy navigation, while complaints about portal reliability are fewer.
Several reviewers call the cover straightforward and easy to buy. A small number report claims being denied or left unresolved, including rejections for accidental damage. One reviewer said the product’s worth is still unknown until a claim is made.
Many reviews highlight clear guidance from named advisers and say it’s easy to reach someone by phone. Some mention emails going unanswered and slow replies, including a three‑day wait for a basic question. These gaps appear less often than positive notes about adviser contact.
Most feedback centres on speed, simplicity, and competitive pricing. The strongest negative experiences focus on billing, cancellations, and claims, and they leave customers highly dissatisfied when they happen. Overall, the tone splits between many very positive accounts and a smaller set of serious complaints.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Two team members provided outstanding professional support during a difficult time.
“Lara Houghton and James Sutton 😊 two very hard working members of your team,”
Richard gave great advice and reviewer was happy with options.
“Richard gave great advice and very happy with the options discussed.”
Staff were friendly, clear, informative and pricing was good.
“Friendly, clear, informative and well priced”
No refund received for cancelled policy and emails went unanswered.
“Never received refund for unexpired term for cancelled policy.”
Sign-up was easy and the quote was reasonable so far.
“Sign up process was easy and quote reasonable. So far at initial stage all ok”
No response to a simple query for three days; reviewer frustrated.
“Still no response to a simple query 3 days later.”
The process was simple, straightforward and comprehensive.
“Simple, straightforward, comprehensive. Brilliant!”
Overall experience was very good and easy.
“Very good and easy”
Agent answered all questions without pressure and agreed cover was reasonable.
“There was no pressure to increase or add anything to the cover that I had chosen”
The application process was easy to complete.
“Easy to apply”
Reviewer loves the company and finds them reliable.
“Love this company, they are reliable no doubt”
Process was quick and easy.
“quick and easy”
Online portal is slow, unreliable, and difficult to use.
“The online portal is horrendous.”
First time customer found competitive prices and excellent support.
“found them quite competitive”
Team were super helpful with quick service and product liked.
“They were super helpful , quick and fast service and love the product received!!”
Straightforward process produced a range of competitive quotes.
“a good range of competitive quotes.”
Process was quick and easy.
“Quick and easy.”
Simple, quick process which reduced stress when setting up a business.
“Simple quick and so easy to do.”
Arron provided clear, efficient and informative help about cover requirements.
“he was efficient and clear with the information he provided”
Product was great and priced well.
“Great Product at a great price. Thank you”
Dealing with Simply Business was very easy and positive.
“It is so easy to deal with everything.”
Process was easy and simple to complete.
“Easy and simple to do”
Reviewer reports having given excellent advice.
“I have given excellent advice.”
Everything in the process seemed simple and easy.
“Everything seemed to be simple and easy”
An advisor talked the reviewer through the process by phone.
“With the person on the phone with me going through the process.”
They found an affordable home insurance policy through Simply Business.
“I was searching for affordable home insurance and obtained one through Simply Business.”
Easy to find and buy, but product worth untested until a claim.
“Easy to find and buy.”
Auto-renewal was repeatedly reactivated despite explicit cancellation requests.
“Basically liars and cheats.”
Website is easy to navigate; reviewer would like agent chat option.
“Easy to navigate and sort out insurance.”
Customer service advisor was polite, helpful and renewal was straightforward.
“Easy to get through to a customer service advisor”
Cover arranged quickly and efficiently; reviewer very satisfied with service.
“Cover very quickly and efficiently arranged,very satisfied with the service”
They responded swiftly and solved the problem promptly.
“Swift response”
Easy to contact, answered queries; first policy and reviewer pleased.
“Easy to contact”
They offered cheap quotes and excellent, helpful customer service.
“The cheapest quotes, but seemingly no catch.”
Process was fast and easy; found the cheapest quote.
“Fast and easy to use and found the cheapest quote”
Long-term customer finds good price and easy phone service.
“good price ,easy to deal with over the phone.”
Whole process of arranging policy and finance was very easy.
“The whole process of arranging the Policy and finance was just so easy!”
Claims team denied an accidental damage claim, offering no settlement.
“I will not be renewing my policy with Simply Business and would certainly not recommend them.”
Insurance obtained in minutes and prices are reasonable.
“It takes a few ,minutes to get your insurance and the prices are reasonable”
Easy to sort out the insurance.
“Easy to sort out”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Simply Business is an online broker focused on business insurance for small and micro businesses. The platform compares policies such as public liability, employers' liability, professional indemnity, and commercial combined from multiple insurers. Customers can get quotes online, buy cover through the site, and receive policy documents by email. The company offers telephone support and a claims liaison service that works with partner insurers. Simply Business also shares guidance and resources on insurance requirements for small businesses.