Reviews Analysed
21
We Collect & Analyse Reviews
Fidelity
Experiences & Reviews
Fidelity (often marketed as Fidelity Investments in the UK) is a global financial services firm offering retail investment accounts, ISAs and SIPPs, brokerage, and workplace and retirement solutions. The firm provides online and telephone access to accounts, discretionary and non-discretionary investment options, and customer support for UK investors. Consumers researching Fidelity often compare its platform features, retirement products and customer-support channels against other UK brokers and asset managers.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
13d
Overall Rating
4.6
Our Analysis
🎯
Service quality
Staff are regularly described as professional, patient and effective at resolving issues; positive service experiences dominate the reviews.
Share
Strong
31%
💰
Value for money
Mentions of value are scarce; one reviewer cites an attractive ~6% rate on a retirement package and highlights flexibility.
Share
Mixed
2%
⚡
User experience
Users report both smooth interactions and problems: quick problem resolution and accessibility help, alongside outages, waits and slow settlements.
Share
Mixed
14%
🔧
Product quality
Product comments are limited; a single review describes a flexible retirement package with multiple investment choices.
Share
Mixed
2%
📞
Communication
Many reviewers praise clear, courteous explanations and follow-up; some highlight poor outage communication and long hold times.
Share
Mixed
19%
⭐
Overall experience
Most reviewers report positive outcomes and recommend Fidelity, though a small number record trust or access concerns.
Share
Strong
33%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Retirement package
"Hi, I’m Alexander. I am very impressed by The Fidelity ISA Company because of the options and guidance provided with the retirement package that I recently purchased. Everything was clear, flexible and with no hidden surprises. All questions were answered and all details explained. My package offered excellent rates, around 6%. It also offers lots of investment options for total flexibility, plus I can access my account in any way I choose: by phone, online or post; whatever suits me best. But the best thing about it is that it's mine! I recommend the company any day to people who want to buy the package!
"
Alexander
Collected.reviews
Dec 02, 2021
Featured for: mentions rates, product and access
I spoke to a very helpful member of…
"I spoke to a very helpful member of your staff, Ola, who sorted out some issues w..."
Sue
Trustpilot
Sep 30, 2025
Featured for: positive support but long wait
Platform inaccessible and no communication
"Fidelity has suffered from 2 days of complete outage, during which time the website would not load your accounts and showed a helpful message if "some..."
Chris
Trustpilot
Sep 30, 2025
Featured for: platform outage and no communication
Edina was really professional and kind
"Edina was really professional and kind. It did take longer than expected fo..."
Customer
Trustpilot
Sep 30, 2025
Featured for: staff praised; trade settlement delay
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
M
Mr Dominic D'Souza
trustpilot.com
Sep 30, 2025
Great customer support from Peter
Great customer support from Peter. I'm on West Coast US and he had to call me a few times. My only issue is that when I had a techni...
C
Customer
trustpilot.com
Sep 30, 2025
Edina was really professional and kind
Edina was really professional and kind. It did take longer than expected fo...
K
KJS
trustpilot.com
Sep 30, 2025
I got very clear answers to all my…
I got very clear answe...
F
Fiona
trustpilot.com
Sep 30, 2025
Efficient and very helpful service
Muhammed was so helpful from the outset and sorted out all my issues in a timely an...
D
DRDS98
trustpilot.com
Sep 30, 2025
Efficient and friendly support
Rachel dealt with my query with a friendly appro...
T
Tom, Lichfield
trustpilot.com
Sep 30, 2025
Ola was personably helpful
Ola was personable, patient and profession...
S
SIMON DANGOOR
trustpilot.com
Sep 30, 2025
Answered the call quickly and resolved…
Answered the call quickly and resolved t...
S
Sue
trustpilot.com
Sep 30, 2025
I spoke to a very helpful member of…
I spoke to a very helpful member of your staff, Ola, who sorted out some issues w...
R
ROGER MOTHERSDALE
trustpilot.com
Sep 30, 2025
Veryhelpful
...
J
John S
trustpilot.com
Sep 30, 2025
Rachel was amazing
Rachel was amazing. Although I was on hold...
D
DISHON KIHIMA MWANZI
trustpilot.com
Sep 30, 2025
My request was handled swiftly.
My request was...
N
Nicholas Mawditt
trustpilot.com
Sep 30, 2025
Helpful and insightful from Ola in the…
Helpful and insightful from Ola in the Dublin office today on a call....
M
Mr. R Carney
trustpilot.com
Sep 30, 2025
Very patient and helpful customer…
Very patient and help...
A
Angela
trustpilot.com
Sep 30, 2025
I have had occasion to ring Fidelity
I have had occasion to ring Fidelity twice over this month needing assistance. On each occasion my queries were an...
S
Spike Schueler
trustpilot.com
Sep 30, 2025
Pleasant and informative service
After only a short delay phone was answered. Michale was pleasant, polite and helpful throughout. I was interested in when a regular payment would be...
F
FIONA HARRISON
trustpilot.com
Sep 30, 2025
Helpful and efficient
Helpful, polite and efficient member of staff answered my...
A
ANDREW PAUL HATTERSLEY
trustpilot.com
Sep 30, 2025
The lady I spoke to was very clear and…
The lady I spoke to was very clear and help...
S
Sam Champ
trustpilot.com
Sep 30, 2025
Patient and friendly!
Five star treatment! Mark Cahill had so much patience and took the time to look things up etc. So impressed...
H
Holly
trustpilot.com
Sep 30, 2025
Do not trust this company
Do not trust this company !!!! Thanks to Bqwfuk I was able t...
C
Chris
trustpilot.com
Sep 30, 2025
Platform inaccessible and no communication
Fidelity has suffered from 2 days of complete outage, during which time the website would not load your accounts and showed a helpful message if "some...
Conclusion
Reviewers frequently praise Fidelity staff for professionalism, patience and efficient problem-solving, with many specific mentions of helpful individual advisors. Several customers report clear explanations and swift handling of routine requests, and one reviewer highlights a flexible retirement package with competitive rates. However, a minority of reviews describe notable issues: platform outages, delayed trade settlement and occasional long wait times or poor outage communication. Prospective customers should weigh strong customer-service reports against the small number of operational and access concerns when choosing Fidelity for ISAs, SIPPs or brokerage services.