Reviewers frequently praise Fidelity staff for professionalism, patience and efficient problem-solving, with many specific mentions of helpful individual advisors. Several customers report clear explanations and swift handling of routine requests, and one reviewer highlights a flexible retirement package with competitive rates. However, a minority of reviews describe notable issues: platform outages, delayed trade settlement and occasional long wait times or poor outage communication. Prospective customers should weigh strong customer-service reports against the small number of operational and access concerns when choosing Fidelity for ISAs, SIPPs or brokerage services.
Examples from available reviews (Dec 2021 – Feb 2026).
Customer praised clear, flexible retirement package and helpful guidance.
“Everything was clear, flexible and with no hidden surprises.”
Ola resolved account issues quickly despite long wait time.
“sorted out some issues with my account quickly and efficiently.”
Platform outage prevented account access and lacked communication.
“the website would not load your accounts”
Edina was professional and kind despite trade delays.
“Edina was really professional and kind.”
Staff are regularly described as professional, patient and effective at resolving issues; positive service experiences dominate the reviews.
Mentions of value are scarce; one reviewer cites an attractive ~6% rate on a retirement package and highlights flexibility.
Users report both smooth interactions and problems: quick problem resolution and accessibility help, alongside outages, waits and slow settlements.
Product comments are limited; a single review describes a flexible retirement package with multiple investment choices.
Many reviewers praise clear, courteous explanations and follow-up; some highlight poor outage communication and long hold times.
Most reviewers report positive outcomes and recommend Fidelity, though a small number record trust or access concerns.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Hi, I’m Alexander. I am very impressed by The Fidelity ISA Company because of the options and guidance provided with the retirement package that I recently purchased. Everything was clear, flexible and with no hidden surprises. All questions were answered and all details explained. My package offered excellent rates, around 6%. It also offers lots of investment options for total flexibility, plus I can access my account in any way I choose: by phone, online or post; whatever suits me best. But the best thing about it is that it's mine! I recommend the company any day to people who want to buy the package!
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Fidelity (often marketed as Fidelity Investments in the UK) is a global financial services firm offering retail investment accounts, ISAs and SIPPs, brokerage, and workplace and retirement solutions. The firm provides online and telephone access to accounts, discretionary and non-discretionary investment options, and customer support for UK investors. Consumers researching Fidelity often compare its platform features, retirement products and customer-support channels against other UK brokers and asset managers.