Reviews Analysed
20
We Collect & Analyse Reviews
Toluna
Experiences & Reviews
Toluna is an online market‑research panel and survey platform that connects brands with consumer respondents. Members complete surveys and earn points that can be redeemed for rewards such as gift vouchers or PayPal. Toluna operates a website and mobile app and is used by market‑research clients to collect consumer feedback across multiple countries.
Overview & Key Metrics
Positive Sentiment
5%
Latest Review
17d
Overall Rating
1.3
Our Analysis
🎯
Service quality
Many reviews describe account suspensions, blocked access and problems with reward processing; users report limited, slow or unhelpful support.
Share
Weak
20%
💰
Value for money
Frequent reports of delayed or unpaid vouchers and PayPal rewards; users say earned points accumulate but expected redemptions are not issued.
Share
Weak
24%
⚡
User experience
Complaints cover survey disqualifications, being blocked from surveys and disrupted app experience after recent updates, affecting usability.
Share
Mixed
6%
🔧
Product quality
Isolated reports link recent app changes to access and IP issues, suggesting some users experience reduced functionality after updates.
Share
Mixed
1%
📞
Communication
Many users report automated, vague or no responses to enquiries; reviewers describe unclear explanations and slow or absent follow‑up.
Share
Weak
20%
⭐
Overall experience
Overall sentiment is negative: reviewers frequently say time spent on surveys did not result in expected rewards and left them disappointed.
Share
Weak
29%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 20 verified reviews (September 2025).
Waiting for 2 X £30 Amazon vouchers for…
"Waiting for 2 X £30 Amazon vouchers for over a month. I contacted them an..."
Bev P
Trustpilot
Sep 30, 2025
Featured for: Long delay for Amazon vouchers
SCAMMED!
"I’ve been using Toluna for a few weeks and built up nearly £30 in points. For some unknown reason I then couldn’t access my account. I contacted custo..."
Jane Ramsey
Trustpilot
Sep 30, 2025
Featured for: Account suspended; payout missing
Plenty of surveys lately but the…
"Plenty of surveys lately but the rewards i claims are stacking up and not being paid out. No reasons given and irrelevant customer service replies whi..."
Yvonne Rautenbach
Trustpilot
Sep 30, 2025
Featured for: Automated, unhelpful customer responses
It has been fine for years
"It has been fine for years, I joined in about 2012 ish I belive and have had several rewards but recently I have been blocked from taking surveys beca..."
customer
Trustpilot
Sep 30, 2025
Featured for: App update caused access issues
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 20 reviews
All Customer Reviews
Sources: Trustpilot (20) · Quotes shortened · As of: September 2025
A
Ann Rowe
trustpilot.com
Sep 30, 2025
Lack of £10 Sainsbury’s voucher after 4 weeks
Yet Another response from Toluna saying the staff are working hard etc. etc. but still no £10 Sainsbury’s voucher - Four weeks n...
�
Órla Fagan
trustpilot.com
Sep 30, 2025
Unethical, unprofessional company
I fought for three weeks for the €40 in vouchers that were due, only to receive €30 in vouchers...
B
Bev P
trustpilot.com
Sep 30, 2025
Waiting for 2 X £30 Amazon vouchers for…
Waiting for 2 X £30 Amazon vouchers for over a month. I contacted them an...
C
Christine-Ann Jannetta
trustpilot.com
Sep 30, 2025
I’ve been a member for years and until…
I’ve been a member for years and until recently, I’ve not encountered any issues. Within the past few months however reward payments are not being ini...
I
Inga Varankienė
trustpilot.com
Sep 30, 2025
Absolute mess with reward payouts
Absolute mess wi...
F
Frances
trustpilot.com
Sep 30, 2025
Total waste of time
Filled out dozens of surveys then just as I have enough for a reward they block me for no reas...
J
Jph
trustpilot.com
Sep 30, 2025
Just another scam survey company
Just another scam survey company. They seem ok at first & then suddenly block your accou...
J
Joel Hudson
trustpilot.com
Sep 30, 2025
Humans who take advantage
This ladies and gentlemen is a survey platform that is disgusting. The website will block you randomly for doing nothing wrong! They are what’s wrong...
A
Alison
trustpilot.com
Sep 30, 2025
No rewards paid out
This website has been good for a few years, then all of a sudden, my rewards have not been paid out, after two enquiries, and a worthless au...
Y
Yvonne Rautenbach
trustpilot.com
Sep 30, 2025
Plenty of surveys lately but the…
Plenty of surveys lately but the rewards i claims are stacking up and not being paid out. No reasons given and irrelevant customer service replies whi...
E
Emma Turner
trustpilot.com
Sep 30, 2025
NO REWARD
Done many surveys which take a lot of time then didn’t get rewarded sent many messages only to be told same thing over and over and after...
c
customer
trustpilot.com
Sep 30, 2025
It has been fine for years
It has been fine for years, I joined in about 2012 ish I belive and have had several rewards but recently I have been blocked from taking surveys beca...
J
Jane Ramsey
trustpilot.com
Sep 30, 2025
SCAMMED!
I’ve been using Toluna for a few weeks and built up nearly £30 in points. For some unknown reason I then couldn’t access my account. I contacted custo...
d
denise
trustpilot.com
Sep 30, 2025
About 12 years with Toluna redeemed two…
About 12 years with Toluna redeemed two £10 Tesco vouchers one 30th April one today meant to be instantly so now there not issued they don’t reply to...
c
cathryn gregory
trustpilot.com
Sep 30, 2025
Blocked account
After successfully completing reviews for Toluna for several years, my account has suddenly been blocked. I had applied for a £30 Amazon voucher and h...
P
Philip Smith
trustpilot.com
Sep 30, 2025
Avoid this scam site
Been good survey site for few years but I have done surveys for £40 in total and now they saying I they have noticed consistent issues with my account...
S
Samurai Tongkud
trustpilot.com
Sep 30, 2025
Never Use this App
i used a lot of survey app and this one is the worst , i am okay with 2/3 days pending payment but...
A
Aidan Ducker
trustpilot.com
Sep 30, 2025
Not paid out reward
T&Cs guaranteed a payment within 3 weeks, I'm now beyo...
9
928081 928081
trustpilot.com
Sep 30, 2025
A bit scammy
I've just spent 15 minutes answering questions about confectionary products for the survey to suddenly end with the message "you are not quite what we...
B
Barbara Middlemast-Neal
trustpilot.com
Sep 30, 2025
PayPal reward claimed 11 January
PayPal reward claimed 11 January, still not paid. Just get excuses an...
Conclusion
The collected reviews show recurring problems with reward fulfilment: many users report delayed or unpaid vouchers and PayPal redemptions. Account suspensions and blocked access are frequently mentioned and appear to affect both recent and long‑standing members. Communication is often described as automated or unhelpful, leaving users without clear explanations. If considering Toluna, monitor redemptions closely, keep records of claims and start with smaller reward amounts until you are confident payouts are processed reliably.