Reviews Analysed
21
We Collect & Analyse Reviews
GEM Motoring Assist
Experiences & Reviews
GEM Motoring Assist is a UK membership organisation offering roadside assistance, vehicle recovery and related motoring services. It operates via a network of recovery agents, provides membership-based cover that can include multiple vehicle types, offers app- and phone-based incident logging, and publishes a members' motoring magazine for practical advice.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
18d
Overall Rating
4.7
Our Analysis
🎯
Service quality
Most reviewers report prompt, competent roadside recovery and polite engineers; a small number describe late or missed attendances and cancellations.
Share
Strong
22%
💰
Value for money
A small set of reviewers report fair pricing or significant savings after switching; pricing comments are limited in number and not conclusive.
Share
Mixed
6%
⚡
User experience
Users commonly praise the app, phone handling and website for easy incident logging, location sharing and straightforward joining processes.
Share
Strong
11%
🔧
Product quality
Members frequently mention the informative members' magazine and flexible cover options (including multi-vehicle cover) as useful, helpful features.
Share
Strong
8%
📞
Communication
Many reviews note proactive updates, helpful advisers and regular contact during recoveries; a minority report miscommunication or excessive follow-ups.
Share
Strong
21%
⭐
Overall experience
Overall sentiment is largely positive with many recommendations; however some customers describe inconsistent service and unresolved complaints.
Share
Strong
32%
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Turning a breakdown into an enjoyable adventure
"Broke down 200+ miles from home and GEM, through its network of recovery companies got us home quickly and smoothly, keeping us updated and assured th..."
Mr H
Trustpilot
Sep 30, 2025
Featured for: detailed recovery, timely updates
Easy to log request for roadside…
"Easy to log request for roadside assistance using app..."
Patrick McBride
Trustpilot
Sep 30, 2025
Featured for: app logging and fast response
Good in general, terrible when things go wrong
"I've had to call GEM twice for motoring assistance. The first time the service couldn't have been better: prompt, friendly, efficient. The second time..."
D Vz
Trustpilot
Sep 30, 2025
Featured for: detailed complaint about delays
Just saved a bundle
"Just saved a bundle by leaving R*C after 54 years and joining a creditable and mu..."
tustinfellow
Trustpilot
Sep 30, 2025
Featured for: explicit mention of cost savings
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
P
Patrick McBride
trustpilot.com
Sep 30, 2025
Easy to log request for roadside…
Easy to log request for roadside assistance using app...
t
tustinfellow
trustpilot.com
Sep 30, 2025
Just saved a bundle
Just saved a bundle by leaving R*C after 54 years and joining a creditable and mu...
c
customer
trustpilot.com
Sep 30, 2025
Excellent service
Excellent service, g...
M
Mr H
trustpilot.com
Sep 30, 2025
Turning a breakdown into an enjoyable adventure
Broke down 200+ miles from home and GEM, through its network of recovery companies got us home quickly and smoothly, keeping us updated and assured th...
A
Anthony Saunders
trustpilot.com
Sep 30, 2025
Absolutely first class.
I’ve not actually had to call GEM for a breakdown rescue but when I joined I found them extremely professional and helpful, a...
A
Andrew Stevens
trustpilot.com
Sep 30, 2025
Haven't used the breakdown service yet…
Haven't used the breakdown service yet but impressed...
A
Allan Lavender
trustpilot.com
Sep 30, 2025
Famtastic service
Famtastic service! The guy turned up within 15 mins and was already in a tru...
R
Roger
trustpilot.com
Sep 30, 2025
GEM motoring did a great job
I used the app to log a breakdown and got assistance within an hour and a half. The chap was very knowledgeable but unfortunately wa...
R
Ryan Walker
trustpilot.com
Sep 30, 2025
Excellent recovery company
Following a breakdown, Easy communication, excellent recovery time....
D
DH
trustpilot.com
Sep 30, 2025
All seems good
All seems good, not used Gem yet but websit...
M
Mr Ballard
trustpilot.com
Sep 30, 2025
The Engineer turned up on time
The Engineer turned up on time, understood the problem i...
M
Mrs June Gibbs
trustpilot.com
Sep 30, 2025
Great Service, Highly Recommended
My brother was driving when my car broke down on the M5. As he was visiting from Australia, he did not have a UK phone with him. Initially, he went to...
D
D Vz
trustpilot.com
Sep 30, 2025
Good in general, terrible when things go wrong
I've had to call GEM twice for motoring assistance. The first time the service couldn't have been better: prompt, friendly, efficient. The second time...
c
chris hogrider
trustpilot.com
Sep 30, 2025
Keeps me informed
...
S
SimonSea
trustpilot.com
Sep 30, 2025
GEM keep asking for a review.
GEM keep asking for a review. So far all I’ve done is take out the policy, they took my money and sent me a card, that is all the interaction I’ve had...
D
Dawn
trustpilot.com
Sep 30, 2025
Been with GEM 7 years and first…
Been with GEM 7 years and first breakdown, made so les...
D
D Gould
trustpilot.com
Sep 30, 2025
I did not know I as a person could be…
I did not know I as a person could be covered for any vehicle as I have a motor bike and car t...
C
Christopher Wood
trustpilot.com
Sep 30, 2025
App based service
App based service, being able to locate breakdown if required and spe...
S
Shakeeb Hussain
trustpilot.com
Sep 30, 2025
The best!
I have used two other breakdown companies in the last 2 years, 1 looked for any reason not to come out and the other, one of the big name companies to...
W
William Read
trustpilot.com
Sep 30, 2025
Battery jump start after sudden failure
My battery packed up without any warning (after 130,000 miles) and I called GEM. The recovery agent arrived after about 90 minutes (a non-urgent job)...
Conclusion
Reviews show consistent praise for GEM’s roadside recovery and the convenience of app- and phone-based incident logging. Several customers report fast attendances (examples range from under 15 minutes to about 90 minutes) and clear updates during recovery. Some reviewers also value the members' magazine and flexible cover options. A minority report serious service failures—missed attendances, long waits or slow complaint handling—so experiences are not uniform. Prospective customers should weigh frequent reports of reliable recovery and communication against occasional reports of delays when comparing cover and price.