Appleyard
Experiences & Reviews
Appleyard (often shown as Appleyard London) operates as a UK-based online florist. The business offers bouquets, plants and floral arrangements with options to schedule deliveries and order for events such as birthdays and funerals. Consumers searching for reviews typically look for information on flower quality, delivery reliability and customer support when evaluating Appleyard.
Overview & Key Metrics
Our Analysis
Service quality
Many customers describe helpful, proactive staff who resolve issues; several reviews report delivery failures or unresolved problems with courier delivery.
Value for money
Multiple reviews note good prices and value for large orders; a minority report dissatisfaction with refunds, store credit or loss of value after failed delivery.
User experience
Ordering is frequently described as simple and straightforward, with many deliveries on time; however, date-specific deliveries occasionally fail for some customers.
Product quality
Most reviewers report fresh, well-presented and long-lasting flowers and plants; a small number experienced wilted or damaged blooms on arrival.
Communication
Several customers received timely delivery updates and personal responses; others report no replies, delayed responses or unwanted promotional contacts.
Overall experience
Many repeat customers praise quality and reliability, while a subset report serious delivery and communication failures that undermined special occasions.
Our Independent Methodology
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Data Collection
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AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Simple Pink Rose
"Appleyard has always been a fantastic company to deal with. I've used them for years now and am always impressed by the speed of delivery and the beautiful, fresh flowers at affordable prices. Everything has always been excellent , from customer service, ordering and delivery . This time though there was an issue with the courier company. Appleyard not only let me know immediately, but they also helped me resolve the issue by contacting the courier directly. They followed up until the delivery was made. Their customer service is top notch. I would definitely order again and recommend them to anyone looking for flowers."
Flowers did not arrive - what a let down
"I ordered flowers from Appleyard London on 11th September for delivery on 27th September – well in advance – to surprise my wife on her birthday. Sadl..."
Issues remedied, amazing customer service
"Flowers arrived in a severely crushed box. All flowers inside bruised, bent and dried out. Submitted a complaint via their website with photo evidence..."
We received a gorgeous bouquet of 100…
"We received a gorgeous bouquet of 100 red roses yesterday, to be used in a funeral arrangement. At the time of ordering, I left a message letting appl..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
The flowers were lovely and beautiful
The flowers were l...
Such lovely autumn colours
...
I'd recommend Appleyard Flowers
I'd recommend Appleyard Flowers. Flowers were sent as a birthday gift....
Bouquet delivered in perfect condition…
Bouquet delivered in perfect condition and recipient was delighted. Easy o...
Always reliable with quality evident.
Always reliable wi...
Flowers did not arrive - what a let down
I ordered flowers from Appleyard London on 11th September for delivery on 27th September – well in advance – to surprise my wife on her birthday. Sadl...
Poor delivery service
I ordered some roses for my boyfriend’s birthday, using the option to select a specific delivery date. The roses were dispatched and were delivered la...
Best lilies yet.
...
I was panicking about ordering the same…
I was panicking about ordering the same thing twice but “Max” reassured me and helped me ou...
The best
My experience with Appleyard London was excellent. The bouquet arrived on schedule, beautifully packaged and very fresh. While there was a minor issue...
Beautiful display of flowers making it at absolute visual pleasure.
Beautiful display of flowers making it easy to ch...
Perfect Gift
The flowers were delivered in a lovely box in the time frame they were exp...
Flowers didn’t arrive
Flowers didn’t arrive. Filled in an online form which did not get replied to. Thankfully I paid via PayPal and they are going to try and recover my co...
Service and flowers were good but a bit…
Service and flowers were good but a bit disappointed by the number...
We received a gorgeous bouquet of 100…
We received a gorgeous bouquet of 100 red roses yesterday, to be used in a funeral arrangement. At the time of ordering, I left a message letting appl...
I have placed many orders with…
I have placed many orders with Appleyard Flowers, and all the flowers have been perfect, of outstanding quality. However, on one occasion, the flowers...
Issues remedied, amazing customer service
Flowers arrived in a severely crushed box. All flowers inside bruised, bent and dried out. Submitted a complaint via their website with photo evidence...
Disappointed
Disappointed that I have been charged a subscription after I had cancelled it. The website goes on and on about offering great customer service but it...
Beautifully wrapped quality olive trees…
Beautifully wrapped quality olive trees that my...
Very pleased again
Used Appleyard many times before and will do again. Another order delivered on time and in good condition. Flowers look great,...
Conclusion
Reviews indicate Appleyard commonly delivers fresh, well-presented flowers and an easy ordering experience; many customers report repeat purchases. There is a recurring pattern of delivery-related problems in a minority of orders, including missed or late deliveries and occasional damaged items. When issues occur several reviewers note Appleyard staff sometimes resolve problems with replacements or refunds, but other customers report poor or delayed responses. Prospective buyers should weigh generally strong product quality and straightforward ordering against mixed delivery and communication reports, and consider using tracked payment methods or checking delivery options for important dates.