Many shoppers call out specific staff members for friendly, professional help. A large group of reviews describes product issues, including fast tarnishing, breakage, and skin reactions. Several customers also mention problems with receipts, parcel tracking, and online order handling. Service feedback is split between strong praise for some employees and reports of rude or unprofessional behaviour from others.
Examples from available reviews (Nov 2021 – Feb 2026).
Chloe provided outstanding, professional service when piercing my granddaughter.
“What an outstanding service we had from Chloe.”
Premium piercing allegedly caused scar tissue and no refund was received.
“AVOID - caused permanent injury to me ear”
Store requires customers' email addresses to receive receipts, raising GDPR concerns.
“They have made it compulsory to require the customer’s email address”
Lovisa offers on-trend jewellery and reasonable prices for experimenting.
“The prices are super reasonable”
Several reviews name staff who provided calm, professional support with piercings and sales. Other customers describe rudeness, alleged discriminatory behaviour, and poor handling of complaints at different stores. Overall, service feedback swings between high praise and harsh criticism.
Some customers mention trend-led prices that feel accessible and easy to try. Others report misleading pricing, an unexpected premium charge for aftercare, and refunds being refused. Value complaints come up less often than product and service issues, but they repeat.
Many accounts describe painful or poorly done piercings, infections, and distress during follow-up. Other visitors report reassuring, efficient service that helped children and first-time customers feel comfortable. Comfort and safety show up often, both as positives and as concerns.
The most common theme is jewellery that tarnishes quickly, parts that fail (balls coming off, clasps breaking), and skin discolouration or irritation after short wear. Customers also mention low-grade metal and items that don’t match online images. Positive comments about product quality are rare here.
Several reviews mention being required to request receipts by email, along with missing or invalid delivery tracking numbers. Some customers say stores wouldn’t accept online returns or couldn’t find orders. A number of posts describe receipt and delivery practices as raising privacy and fulfilment problems.
Reviews show a sharp split: many shoppers appreciate individual staff members, while many others report product failures and communication problems. Complaints about piercing results, jewellery durability, and clear transactions appear across locations. Experiences vary widely by store and by the item bought.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Belly ring tarnished after one wear and refund was refused.
“I wore it once and straight away tarnished.”
Lovisa offers on-trend jewellery and reasonable prices for experimenting.
“The prices are super reasonable”
Cartilage earring and necklace tarnished quickly and discoloured skin.
“The earring left my ear black”
Staff at Meadowhall resolved a piercing issue helpfully and pleasantly.
“All so helpful, interested, and so pleasant!”
Shop worker spoke rudely to my grandmother and handled complaint poorly.
“spoke rudely to me when I confronted her about it.”
Piercing was crooked and they refused to redo it without payment.
“she did it crooked and totally uneven”
Staff at Dundee put my granddaughter at ease during ear piercing.
“put my granddaughter at ease”
Piercings were very uneven and poorly executed.
“They did my ears and they wee very very uneven”
Store manager behaved rudely and allegedly discriminated during an exchange.
“rude, deceptive, and discriminatory behaviour of store manager on Oxford Street, London”
Jewellery faded and rusted within a month and damaged other pieces.
“Faded in less than a month and damaged other jewellery.”
Earrings caused severe irritation and scabbing, leaving scars.
“ears are scared and in awful condition.”
Belly ring ball failed to screw properly and was lost.
“ball doesn’t screw properly, now fallen out and lost”
Staff ultimately provided professional service and honoured the sale discount.
“She serve us and give us 50% off”
Store requires customers' email addresses to receive receipts, raising GDPR concerns.
“They have made it compulsory to require the customer’s email address”
Shashini provided friendly, reassuring service during busy piercing session.
“both ladies were friendly and reassuring.”
Customer reports product poor quality and wasted money.
“LOVISA brand authentically wasted my money.”
Second piercings became badly infected and jewelry embedded into my lobe.
“both of them got infected pretty badly”
Premium piercing allegedly caused scar tissue and no refund was received.
“AVOID - caused permanent injury to me ear”
Tracking number invalid and Post Office marked package missing.
“post office said package is missing”
After complications, staff re-pierced misaligned causing bleeding and distress.
“my ear started bleeding.”
Staff at Bluewater were rude, unwelcoming, and uninterested.
“They are rude with no manners and seem like they don’t want to work there.”
Returned for a refund and experienced patronising, discriminatory treatment.
“felt singled out, uncomfortable, and unfairly treated.”
Staff later claimed they were not allowed to change my piercing jewellery.
“they were "not allowed" and had "no license to do so”
A trainee pierced my daughter without warning and management responded poorly.
“without even mentioning to us that the person piercing her was a trainee.”
Pricing was misleading and an unwanted premium aftercare charge was added.
“added premium aftercare solution to the bill”
Chloe provided outstanding, professional service when piercing my granddaughter.
“What an outstanding service we had from Chloe.”
Earrings fell apart immediately and one dyed my neck blue.
“they fell apart after the first time I put them on.”
Belly bar closings fail, balls fall off and jewelry catches on clothes.
“the ball just keeps coming off”
Staff used a gun instead of a needle and charged to fix it.
“they then proceeded to use a gun.”
Staff were uncaring and disrespectful during a distressing visit.
“The staff were incredibly uncatering to my needs”
Store refused to accept online returns and online system couldn't find order.
“they do not accept online orders”
Assistant in Woking was helpful and provided good gift advice.
“She was very helpful”
Courtney provided professional piercing service and helpful shopping assistance.
“She was very professional and did a excellent job.”
Earrings arrived late, differed from website, and refund was refused.
“The earrings looked nothing like they did on the website”
Parcel falsely marked delivered with no proof and item not received.
“The parcel has no proof of delivery either.”
Store refused to provide a printed receipt without an email address.
“I was told I had to provide my email to get a receipt.”
Menalie provided fast, professional double-piercing service.
“She is professional and I would definitely recommend getting your ears pierced by her!”
Staff in Glasgow were helpful and polite during my first piercing.
“the ladies who served me were amazing.”
Bracelet broke and was lost after falling off.
“now a bracelet I bought from their has broke and I have lost a bracelet”
Staff insisted on email for receipt and I haven't received it.
“the printer's broken”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Lovisa is a fashion jewellery retailer selling earrings, necklaces, bracelets, and other accessories. It runs physical stores as well as an online shop across multiple markets, including the UK. The range centres on current trends and lower price points aimed at a wide customer base. The Lovisa website lists products, offers a store finder, and shares standard customer service details such as returns and delivery policies.