Reviews repeatedly praise product quality, an easy-to-use website, and competitive prices. Several customers say in-stock orders arrived quickly. Many others describe fulfilment problems, including wrong items, cancelled orders, and delayed or missing refunds. Negative reviews often mention weak or non-existent after-sales communication.
Examples from available reviews (Jul 2013 – Mar 2026).
Products were great and website checkout worked well.
“Great products. Good website. Easy checkout”
Wide choice, good prices and an easy-to-use website.
“Great choice, great prices and easy to use website”
Shipped wrong boots overseas and no customer response, losing £100.
“they shipped me the wrong boots on the box of the ones i ordered”
Boots not received and customer service unresponsive despite many emails.
“Emailed the company 30 time with no reply.”
Many reviews describe fulfilment issues, such as wrong items arriving, orders cancelled due to stock mistakes, and parcels that never turned up. Several customers also report long waits for refunds after returns, or refunds that did not arrive. A smaller number, though, say their orders were handled reliably and service was fine.
Customers often point to discounts, good prices, and a broad range of boots and kit. Several link the pricing with positive comments on product quality. A few mention being asked to pay return postage unexpectedly or receiving only a partial refund after returning items.
Reviewers frequently describe checkout as straightforward, with clear instructions and a smooth website. Some report late deliveries that led to missed events or long waits for orders. A minority highlight helpful phone support when they contacted sales.
Several reviews praise the quality of boots, shirts, and trainers, and say sizing matched what they expected on arrival. A smaller group reports faulty items, cheaper substitutions, or the wrong products in the parcel. Positive notes about quality often sit alongside praise for fast delivery.
Poor after-sales communication comes up repeatedly: emails going unanswered, no usable phone number, and limited courier details. Many reviewers say they got no updates about missing parcels or refunds. A minority report quick, helpful support by phone.
Feedback is split between strong satisfaction with the products and website, and strong dissatisfaction with fulfilment and support. This gap creates a clear divide in ratings and tone. Most negative reviews focus on service and communication problems.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (24) · Reviews (20) · Sitejabber (5) · Reviews (1) · Quotes shortened · As of: March 2026
Boots not received and customer service unresponsive despite many emails.
“Emailed the company 30 time with no reply.”
Product arrived but late causing reviewer to miss their event.
“Product did arrive, but was much later than agreed and I missed the event I bought it for.”
Goods not delivered and reviewer had to get a refund via their bank.
“Lovell didnt deliver my goods.”
They sent an order despite only having one pair, increasing delivery cost.
“they only had one pair so the other pair were cancelled.”
Awful customer service and accusations of ripping off customers.
“Ripping off customers left right and centre.”
Items shown in stock were not available and staff lacked product knowledge.
“Selling phantom products”
Goods and money unaccounted for despite many emails and calls.
“15 emails, 4 phone calls and 1 month after my order, I still don't know where my goods or my money has gone.”
Well-organised site delivered quality shirts quickly and accurately.
“The quality of the shirts was excellent and the sizing accurate”
Paid for express delivery but parcel didn't arrive and no helpful communication.
“Parcel didn't arrive on the designated day.”
Extensive stock, great deals, quick delivery and helpful phone service.
“Delivery always quick and if u prefer to contact them over phone for sales, extremely helpful.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Lovell Rugby is a UK online retailer focused on rugby boots, clothing, and accessories. Its website lists match and training boots, replica shirts, shorts, protective gear, and related equipment. Customers order through online checkout and can pay by major cards or PayPal. The site includes product details, size guides, and promotional discounts, plus delivery choices such as standard and express shipping.