Reviews repeatedly praise product quality, an easy-to-use website, and competitive prices. Several customers say in-stock orders arrived quickly. Many others describe fulfilment problems, including wrong items, cancelled orders, and delayed or missing refunds. Negative reviews often mention weak or non-existent after-sales communication.
Examples from available reviews (Jul 2013 – Mar 2026).
Products were great and website checkout worked well.
“Great products. Good website. Easy checkout”
Wide choice, good prices and an easy-to-use website.
“Great choice, great prices and easy to use website”
Shipped wrong boots overseas and no customer response, losing £100.
“they shipped me the wrong boots on the box of the ones i ordered”
Boots not received and customer service unresponsive despite many emails.
“Emailed the company 30 time with no reply.”
Many reviews describe fulfilment issues, such as wrong items arriving, orders cancelled due to stock mistakes, and parcels that never turned up. Several customers also report long waits for refunds after returns, or refunds that did not arrive. A smaller number, though, say their orders were handled reliably and service was fine.
Customers often point to discounts, good prices, and a broad range of boots and kit. Several link the pricing with positive comments on product quality. A few mention being asked to pay return postage unexpectedly or receiving only a partial refund after returning items.
Reviewers frequently describe checkout as straightforward, with clear instructions and a smooth website. Some report late deliveries that led to missed events or long waits for orders. A minority highlight helpful phone support when they contacted sales.
Several reviews praise the quality of boots, shirts, and trainers, and say sizing matched what they expected on arrival. A smaller group reports faulty items, cheaper substitutions, or the wrong products in the parcel. Positive notes about quality often sit alongside praise for fast delivery.
Poor after-sales communication comes up repeatedly: emails going unanswered, no usable phone number, and limited courier details. Many reviewers say they got no updates about missing parcels or refunds. A minority report quick, helpful support by phone.
Feedback is split between strong satisfaction with the products and website, and strong dissatisfaction with fulfilment and support. This gap creates a clear divide in ratings and tone. Most negative reviews focus on service and communication problems.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (24) · Reviews (20) · Sitejabber (5) · Reviews (1) · Quotes shortened · As of: March 2026
Product arrived quickly and was good quality.
“Quick and good quality”
Product arrived quickly and was good quality.
“Quick and good quality”
Shipped wrong boots overseas and no customer response, losing £100.
“they shipped me the wrong boots on the box of the ones i ordered”
Shipped wrong boots overseas and no customer response, losing £100.
“they shipped me the wrong boots on the box of the ones i ordered”
Product was good quality and delivered quickly.
“Good quality and quick delivery”
Received wrong boots with damaged packaging and no response.
“it was completely the wrong pair of boots.”
Boots arrived but returns were impossible due to no response.
“impossible to return goods.”
Returned items but missing refund and poor customer service.
“I’m still chasing a missing £55 refund for the Kakari Elite Soft Ground boots.”
Boots were good quality, well priced and delivered quickly.
“Good quality boots good price and quick delivery very happy”
Wrong items sent and no customer service or returns communication.
“Wrong items sent for part of the order.”
Received wrong items and had to use PayPal to secure full refund.
“they would only refund me for one item as that was all that they had received!”
Repeated orders always arrive in good condition with excellent service.
“Every time they provide excellent services from the order to the arrival of purchases.”
Checkout was clear with good discounts and no fuss.
“No fuss, great discounts and clear instructions when at the checkout”
The checkout process was easy to use.
“Easy checkout”
Paid for kit with next-day delivery but never received goods.
“The company has taken my money and not delivered anything.”
Products were great and website checkout worked well.
“Great products. Good website. Easy checkout”
Lions merch went missing and received only a refund, no apology.
“the parcel had "gone missing" at the Evri Depot.”
Website and payment process were smooth.
“Smooth website and payment”
Fantastic shopping experience with Lovell.
“Fantastic experience shopping with Lovell”
Good discounts and boots were readily available.
“Great discounts and availability of boots”
Wide choice, good prices and an easy-to-use website.
“Great choice, great prices and easy to use website”
Order never shipped and then cancelled due to system error.
“they had had to cancel the purchase due to a system error.”
This company provided the best service.
“the best service”
Received incorrect item and customer service ignored return requests.
“Don’t waste your time with these cowboys.”
Returned four pairs but missing £55 refund and poor service.
“still chasing a missing £55 refund”
Veja trainers arrived in five days in perfect condition.
“My trainers arrived in five days in perfect condition.”
Failed promised delivery date and poor communication from staff.
“They promise delivery by a certain date and don't deliver.”
Company offers no customer service and delays refunds and returns.
“there’s no customer service full stop.”
Sent wrong shorts and demanded £25 return postage to refund.
“they sent me completely different shorts than the ones i ordered”
Long delay nearly three weeks and no phone contact available.
“I’m still waiting for an order for new boots that I placed nearly 3 weeks ago.”
Poor customer service with no working phone number and slow responses.
“There is no working phone number”
Order cancelled due to missing stock, leaving reviewer without needed trainers.
“my order was cancelled due to missing stock.”
Order cancelled and refund promised but not yet received.
“I would receive a refund within next 5 working days. Still waiting.”
Faulty boots and multiple incorrect replacements, with poor communication.
“they are actually a cheaper pair.”
Boots not delivered and company refuses refund until courier confirms loss.
“they cannot refund me until the courier advises that they are actually lost”
Items shown as in stock were unavailable and emails go unanswered.
“They never answer emails”
Order marked delivered but not received, and customer service poor.
“Email saying delivered but not delivered.”
Order did not arrive and multiple emails received no reply.
“Zero replies.”
I recently purchased some rugby gear from Lovell Rugby and was very impressed with their wide selection of products. They had everything I needed, from rugby shirts to boots, coaching equipment, and training gear. The prices were great for the quality of the products as well.
The customer service at Lovell Rugby was exceptional. When I had a question about sizing for my new boots, they were quick to respond and help me find the perfect fit. Their representatives were knowledgeable and professional.
When my order arrived it was well-packaged and all items were exactly as described on their website. The quality of each item was excellent as well; everything is holding up nicely even after multiple rigorous training sessions.
Overall, I'm delighted with my purchase from Lovell Rugby. They offer a great range of top-quality rugby products at reasonable prices while also providing excellent customer service that helped me throughout the purchasing process
Horrific customer service and only half of returns refunded.
“Only refunded half my returns and won’t even acknowledge that they have received the other half of the returns.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Lovell Rugby is a UK online retailer focused on rugby boots, clothing, and accessories. Its website lists match and training boots, replica shirts, shorts, protective gear, and related equipment. Customers order through online checkout and can pay by major cards or PayPal. The site includes product details, size guides, and promotional discounts, plus delivery choices such as standard and express shipping.