Reviews Analysed
21
We Collect & Analyse Reviews
In The Style
Experiences & Reviews
In The Style is a UK-based online fashion retailer that sells women's clothing and accessories through its website and app. It markets trend-led, seasonal collections and operates standard e-commerce functions such as customer accounts, order tracking, deliveries and returns. Consumers researching the brand commonly check reviews for product fit and quality, delivery performance and refund handling.
Overview & Key Metrics
Positive Sentiment
29%
Latest Review
30d
Overall Rating
2.0
Our Analysis
🎯
Service quality
Most reviewers report problems with returns and refunds and slow or inconsistent resolution; a smaller number praise specific staff who handled issues quickly.
Share
Weak
23%
💰
Value for money
Some customers note competitive prices, but several say poor product quality or missing refunds reduced perceived value of purchases.
Share
Weak
6%
⚡
User experience
Frequent reports of returns‑portal, order number and delivery problems on site/app; a few cases were later resolved after direct contact.
Share
Weak
19%
🔧
Product quality
Product reports are mixed: some buyers describe items as matching descriptions and good quality, while others report poor materials, sizing inconsistencies or strong chemical odours.
Share
Weak
7%
📞
Communication
Many reviewers describe unanswered emails, contradictory responses or being 'given the run around'; a minority highlight helpful individual agents who replied promptly.
Share
Weak
23%
⭐
Overall experience
Overall sentiment in these reviews is negative, driven by unresolved refunds and contact failures, though some customers report satisfactory orders and good support.
Share
Weak
22%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (July 2022 – September 2025).
Positive review for In The Style
"I recently came across In The Style, and I must say that my experience with them has been wonderful. Their website offers a plethora of options for women's clothing and fashion, all of which are designed to provide a style statement. What impressed me the most was their celebrity-inspired fashion collection. They have something for everyone - from chic dresses to trendy crop tops and elegant jumpsuits. Additionally, they offer Klarna and LayBuy payment options which make shopping at In The Style even more accessible. The quality of the items I ordered was excellent - everything arrived promptly and looked exactly as advertised on their website. Furthermore, their customer service is exceptional; any queries or concerns were handled quickly and professionally. Overall, my experience with In The Style has been incredibly positive. Their range of fashionable items along with great prices, hassle-free payment methods, fast delivery times and outstanding customer service made them stand out in comparison to other similar websites out there!"
Carlie
Collected.reviews
Jul 20, 2022
Featured for: Positive: product quality and service
DO NOT BUY FROM THEM
"What ever you do, DO NOT order from this company. The fact that the clothes are cheap, poor quality and stink of chemicals the main reason is that the..."
Philippa Devlin
Trustpilot
Sep 30, 2025
Featured for: Negative: poor product and refunds
Chemical smell and poor customer service
"I never ever like to leave bad reviews however I have recently had a terrible experience with this company, I purchased two pairs of the miracle jeans..."
KG
Trustpilot
Sep 30, 2025
Featured for: Negative: chemical smell, refund failure
Order number sequence not recognised
"Order number sequence not recognised. It was not compatible with generating the returns label. After several customer service email exchanges, I was s..."
Jackie Sullivan
Trustpilot
Sep 30, 2025
Featured for: Mixed: returns issue then resolved
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
E
Emily Lowden-Smith
trustpilot.com
Sep 30, 2025
Great customer service team
After an overall crappy experience, I was turned around by t...
S
Sarah Mcgookin
trustpilot.com
Sep 30, 2025
Absolutely ridiculous
Absolutely ridiculous! Send returns back 18th August they received 20th August and still nothing. The customer service is now giving me the run around...
J
Jo
trustpilot.com
Sep 30, 2025
BE WARNED. NO REFUNDS AND POOR QUALITY
If I could give no stars I would. They are still selling clothes yet not giving refunds to people who return their poor quality clothing. Had numer...
P
Philippa Devlin
trustpilot.com
Sep 30, 2025
DO NOT BUY FROM THEM
What ever you do, DO NOT order from this company. The fact that the clothes are cheap, poor quality and stink of chemicals the main reason is that the...
M
Miss Howells
trustpilot.com
Sep 30, 2025
Ariana was fab dealt with my issue…
Ariana was fab dealt with my issue...
J
Jackie Sullivan
trustpilot.com
Sep 30, 2025
Order number sequence not recognised
Order number sequence not recognised. It was not compatible with generating the returns label. After several customer service email exchanges, I was s...
V
Victoria Kent
trustpilot.com
Sep 30, 2025
Emailed about a return in order to get…
Emailed about a return in order to get my money back before the closing date, as the returns portal doesn't work online (or on...
K
KG
trustpilot.com
Sep 30, 2025
Chemical smell and poor customer service
I never ever like to leave bad reviews however I have recently had a terrible experience with this company, I purchased two pairs of the miracle jeans...
m
michelle h
trustpilot.com
Sep 30, 2025
Will not change account email address after fraud
After being a victim of SIM swap fraud, I lost control of not only my phone number but access to my email account. In the style will not change the em...
S
Suzy bear
trustpilot.com
Sep 30, 2025
Returned an item 4 weeks ago
IN THE STYLE ....I ordered an item from your company via Debenhams . Four weeks ago I sent you my return however no refund and klarna still want insta...
S
Sarah Williams
trustpilot.com
Sep 30, 2025
Utterly disgusting and embarrassing how…
Utterly disgusting and embarrassing how ITS treat their customers. After my partner writing a review about our TERRIBLE experience, he was replied to...
D
Deborah Miles
trustpilot.com
Sep 30, 2025
NO REFUND!
I returned items to In the Style on 4th June and have yet to receive my £60 refund. Despite sending multiple emails to customer service, I was told to...
S
Sue rowntree
trustpilot.com
Sep 30, 2025
DO NOT BUY FROM THIS COMPANY
I placed an order in May and subsequently returned the whole order due to sizing and quality issues. I received email from the company in June that ac...
B
Binky
trustpilot.com
Sep 30, 2025
My £158 order has never arrived
My £158 order has never arrived, no refund no communication. In my personal opinion I think this company could be going under or struggling in some wa...
K
Kim Bowden
trustpilot.com
Sep 30, 2025
Problem with delivery
Problem with delivery Ariana sorted it very well and...
B
Brad Morton
trustpilot.com
Sep 30, 2025
Zero customer service!
I purchased a number of dresses for my bridesmaids for my wedding. Upon inspection of the dresses it was apparent that some of the dresses were made f...
A
Ayesha Hines
trustpilot.com
Sep 30, 2025
Helpful customer service
Ariana has been amazing and was able to sort m...
A
Anonymous
trustpilot.com
Sep 30, 2025
If I could give 0 stars I would
If I could give 0 stars I would. For a start I struggled to start a return, I kept getting booted off of the returns page. I eventually got through to...
N
Naomi Mugford
trustpilot.com
Sep 30, 2025
I bought from In the style I sent my…
I bought from In the style I sent my parcel back this was a bridesmaid dress but was to big so I sent it back on the 5th June with the hope that I cou...
A
Anonymous_
trustpilot.com
Sep 30, 2025
DO NOT BUY FROM THIS COMPANY
DO NOT BUY FROM THIS COMPANY. I placed two separate orders for some denim shorts, both in different sizes. After emailing and sending messages on Inst...
Conclusion
Reviews show a clear pattern: many customers report unresolved refunds, difficulties with the returns process and inconsistent communication from customer service. At the same time a smaller group praise individual agents who resolved delivery or product issues quickly. Product feedback is mixed — some buyers describe items as high quality while others report poor materials, sizing inconsistencies or chemical smells. If you consider buying, keep proof of postage, save all correspondence and consider payment protections (for example via your card provider) in case a refund is needed.