Many customers mention fast delivery and helpful support by phone or online. Several say fashion, beauty and home items offer good value. Recurring issues include parcels that never arrive, missing promotional gifts and products that don’t match the description. A smaller number describe refund or return disputes that were not resolved.
Examples from available reviews (Dec 2021 – Mar 2026).
Delivery is quick and customer service is excellent.
“Always quick delivery, customer service excellent.”
Parcel marked delivered but not received; customer seeks refund or replacement.
“I have not received this item”
Item description was inaccurate; poor material and wrong sizing, returned.
“Totally wrong description. Horrible material”
Items arrived quickly and were good quality at a good price.
“All arrived quickly, good product especially a good price as well.”
Customers often point to quick delivery and attentive phone support. Several reviews describe staff stepping in after escalation to sort issues, sending replacements or issuing refunds. A smaller group reports billing mistakes or poorly handled returns.
Many reviewers highlight sharp prices, frequent offers and savings on fragrances, clothing and homeware. A minority say some items look overpriced and challenge the stated discounts. Positive comments about value appear more often than price complaints.
Many describe ordering and checkout as quick and easy. Several buyers say products are practical to use, especially walking aids and post-surgery items. A few criticise the broadcast style and programme interruptions, saying it spoils the shopping experience.
Many reviews say items match the description and work well, including skincare and textiles. Repeated complaints mention incorrect descriptions, poor materials, bad smells and clothes bobbling after little wear. These issues show up across clothing, electronics and small appliances.
Several reviewers mention delivery updates that don’t arrive, missing parcels and promotional gifts that never turn up. Some describe conflicting information from customer service and unexpected changes to refunds. In several cases, follow-up contact led to replacements or refunds.
Reviews split clearly between many five-star experiences and a group of one-star complaints. Repeat buyers often describe smooth orders, items arriving in good condition and ongoing loyalty. Critical reviews focus on missing items, quality problems and refund or return issues that were not resolved.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (60) · Reviews (20) · Reviews (1) · Quotes shortened · As of: March 2026
Customer believes products are now poor quality and overpriced.
“Expensive items. Tatty goods.”
Michael and his team provided consistent, kind, and helpful service.
“No pressure, no unrealistic claims — just genuine help.”
Leggings bobbled after one wear; cheaper alternatives offer better quality.
“even after one wear started bobbling.”
Reviewer dislikes current presenters and presentation style on the channel.
“bring back the original ideal world.”
Robot vacuum deemed useless and refund refused after return.
“Absolutely useless, returned It but then it was sent back to me”
Reviewer claims watch prices are heavily inflated and savings misrepresented.
“they are massively over inflated on ideal”
Refund reduced unexpectedly due to an undisclosed 'discount' on the order.
“I neither asked for or saw anything about this discount.”
Good product, affordable price and easy delivery.
“Great Product great price, easy delivery.”
Good value and quality; stylish and warm garment.
“Great value and quality for an item which will glam up”
Bag arrived with a persistent damp smell; return cost too high.
“had an awful smell of dampness”
Products arrive on time and in excellent condition.
“Always receive products on time and in great condition.”
Product improved skin texture and appearance quickly; very happy.
“skin texture and appearance noticeable in a short period of time.”
Ordering was easy and hassle-free without pushy selling.
“it was so easy to make order,no hassle,didn't try to sell me anything else.”
Excellent products, great prices and very good service.
“excellent delivery and excellent service from ideal world”
Cane is useful and the light feature aids walking.
“The cane is great I like the idea of the light”
Everything spot on as usual.
“Everything spot on as usual.”
Walking sticks arrived quickly and are supportive; colour preference noted.
“arrived quickly and are so good and supportive.”
Issues were resolved promptly by friendly staff, leaving customer happy.
“got sorted out straight away from one of your friendly staff.”
Pillows despatched early; improved sleep significantly within ten days.
“Felt great improvement on first use, ten days on am sleeping better”
Returned as repeat buyer; item exceeded expectations despite past issue.
“The item was far better when we received it.”
Fragrance was first rate and offered at a fantastic price.
“Absolutely first rate product at a fantastic price”
Delivery is very quick and payment options include Flexipay.
“delivery is very quick with added discount codes sometimes”
Company is professional and easy to do business with.
“Very professional easy to do business with”
Review states excellent experience with no issues.
“Excellent no issues”
Ordering and receiving goods was hassle-free and worry-free.
“experience from orders my goods to receiving them is hassle free”
Product was great value and delivered quickly.
“Fantastic product great price and speedy delivery”
The service provided was good.
“It was good service provided”
Product spray disappears quickly and does not match presentation.
“Greed sprays on then immediately disappears”
Dress arrived gorgeous with lovely fabric and true to size.
“Its gorgeous 😍.”
Customer was told goods were on their way but received contradictory information.
“Very angry about customer service telling me said goods were on way.”
Delivery was sent despite repeated requests to delay, causing anger.
“I was assured 3 times yes that would be fine.”
Faulty hairdryer returned but company found no fault and returned it.
“What a scam am really annoyed as it was expensive”
Reviewer says products are poor quality and overpriced compared to elsewhere.
“They're selling absolute tat and the presenters are an embarrassment.”
Company allegedly accused reviewer of owing money despite payments made.
“They tried to scam me saying I owe a lot money.”
Charged for out-of-stock item and now seeks a full refund.
“Took my money when I phoned today couldn't supply kumkamadi face cream”
Reviewer finds the broadcast breaks disruptive and cannot watch the channel.
“Terrible to watch. Just so poor.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Ideal World is a UK shopping channel and online retailer for fashion, beauty, health, homeware and small appliances. It sells through live TV broadcasts, its website and phone orders. The company offers UK delivery and staged payment plans such as Flexipay. Customers can buy during live shows or order via the e-commerce site and customer service lines. It runs timed promotions and bundles, with after-sales support by phone and online.