Reviews in this sample most often highlight fast delivery, product quality and helpful customer service; examples include praise for durable clothing, effective skincare and punctual dispatch. Several reviewers also note competitive pricing and occasional discount or payment options. There are isolated negative reports — for example a bag described as having a damp smell and concerns about return postage costs. If you prioritise quick delivery and product variety, reviewers frequently report satisfactory outcomes, but consider return-policy and postage implications for lower-priced or sale items.
Examples from available reviews (Dec 2021 – Feb 2026).
Bag arrived with a persistent damp smell; return cost too high.
“had an awful smell of dampness”
Issues were resolved promptly by friendly staff, leaving customer happy.
“got sorted out straight away from one of your friendly staff.”
Ordering was easy and hassle-free without pushy selling.
“it was so easy to make order,no hassle,didn't try to sell me anything else.”
Excellent products, great prices and very good service.
“excellent delivery and excellent service from ideal world”
Most reviewers report prompt delivery, timely dispatch and helpful staff; a small number describe slower problem resolution or return-related friction.
Several reviewers cite competitive pricing, discounts and good value for money; one reviewer described poor value when the item arrived faulty.
Reviewers who mentioned ordering found the process easy and flexible (including payment options); this theme is based on a small number of comments.
Many reviews praise fit, durability and product performance across categories; a minority report product faults such as an unpleasant smell on arrival.
Very few reviews address communication; the single comment highlights friendly staff who resolved issues promptly.
Overall impressions are predominantly positive: customers note good products, fast delivery and responsive support, with isolated negative experiences.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (60) · Reviews (20) · Reviews (1) · Quotes shortened · As of: February 2026
Customer believes products are now poor quality and overpriced.
“Expensive items. Tatty goods.”
Michael and his team provided consistent, kind, and helpful service.
“No pressure, no unrealistic claims — just genuine help.”
Leggings bobbled after one wear; cheaper alternatives offer better quality.
“even after one wear started bobbling.”
Reviewer dislikes current presenters and presentation style on the channel.
“bring back the original ideal world.”
Robot vacuum deemed useless and refund refused after return.
“Absolutely useless, returned It but then it was sent back to me”
Reviewer claims watch prices are heavily inflated and savings misrepresented.
“they are massively over inflated on ideal”
Refund reduced unexpectedly due to an undisclosed 'discount' on the order.
“I neither asked for or saw anything about this discount.”
Good product, affordable price and easy delivery.
“Great Product great price, easy delivery.”
Good value and quality; stylish and warm garment.
“Great value and quality for an item which will glam up”
Bag arrived with a persistent damp smell; return cost too high.
“had an awful smell of dampness”
Products arrive on time and in excellent condition.
“Always receive products on time and in great condition.”
Product improved skin texture and appearance quickly; very happy.
“skin texture and appearance noticeable in a short period of time.”
Ordering was easy and hassle-free without pushy selling.
“it was so easy to make order,no hassle,didn't try to sell me anything else.”
Excellent products, great prices and very good service.
“excellent delivery and excellent service from ideal world”
Cane is useful and the light feature aids walking.
“The cane is great I like the idea of the light”
Everything spot on as usual.
“Everything spot on as usual.”
Walking sticks arrived quickly and are supportive; colour preference noted.
“arrived quickly and are so good and supportive.”
Issues were resolved promptly by friendly staff, leaving customer happy.
“got sorted out straight away from one of your friendly staff.”
Pillows despatched early; improved sleep significantly within ten days.
“Felt great improvement on first use, ten days on am sleeping better”
Returned as repeat buyer; item exceeded expectations despite past issue.
“The item was far better when we received it.”
Fragrance was first rate and offered at a fantastic price.
“Absolutely first rate product at a fantastic price”
Delivery is very quick and payment options include Flexipay.
“delivery is very quick with added discount codes sometimes”
Company is professional and easy to do business with.
“Very professional easy to do business with”
Review states excellent experience with no issues.
“Excellent no issues”
Ordering and receiving goods was hassle-free and worry-free.
“experience from orders my goods to receiving them is hassle free”
Product was great value and delivered quickly.
“Fantastic product great price and speedy delivery”
The service provided was good.
“It was good service provided”
Product spray disappears quickly and does not match presentation.
“Greed sprays on then immediately disappears”
Dress arrived gorgeous with lovely fabric and true to size.
“Its gorgeous 😍.”
Customer was told goods were on their way but received contradictory information.
“Very angry about customer service telling me said goods were on way.”
Delivery was sent despite repeated requests to delay, causing anger.
“I was assured 3 times yes that would be fine.”
Faulty hairdryer returned but company found no fault and returned it.
“What a scam am really annoyed as it was expensive”
Reviewer says products are poor quality and overpriced compared to elsewhere.
“They're selling absolute tat and the presenters are an embarrassment.”
Company allegedly accused reviewer of owing money despite payments made.
“They tried to scam me saying I owe a lot money.”
Charged for out-of-stock item and now seeks a full refund.
“Took my money when I phoned today couldn't supply kumkamadi face cream”
Reviewer finds the broadcast breaks disruptive and cannot watch the channel.
“Terrible to watch. Just so poor.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Ideal World is a UK-based shopping channel and online retailer that offers televised and web-based sales of homewares, beauty and personal-care items, clothing and fitness products. The business operates a live broadcast sales channel alongside an e-commerce site, and provides delivery, customer support and payment options such as multi-part payment plans.