Reviewers most often highlight helpful staff, competent fitters and good-looking floors, and many customers report competitive pricing or promotional offers. Delivery and communication are frequently praised, but some customers experienced late fitters, restrictive delivery rules or slow escalation for installation queries. There are isolated but significant reports of product defects and unanswered warranty complaints, so confirm warranty handling and response channels before purchase. Practical checks for buyers: get delivery scope in writing (two-person delivery or indoor delivery), confirm exactly what installations include (stairs, multiple levels), and keep written pricing and warranty confirmations.
Examples from available reviews (Oct 2022 – Feb 2026).
Top-quality solid oak floor and very helpful Carlisle store staff.
“I am absolutely delighted with the solid oak floor I purchased from DWF.”
Initial pricing and delivery issues but fitters were excellent.
“Fitters were superb! 5 stars for them!!”
Flooring chipped after one year and company failed to respond.
“flooring has already started to chip and deteriorate.”
Customer service quickly arranged free replacement for missing skirting board.
“Francesca provided me today with a Fabulous customer service.”
Most reviewers report helpful, knowledgeable and non-pushy shop staff and reliable fitters; a few mention pushy sales or omitted installation elements.
Many customers report competitive pricing and promotional offers leading to perceived good value, while isolated reviews note pricing errors or confusion.
Ordering channels (in-store, WhatsApp, payment links) and online fitting instructions were cited as convenient and responsive by several customers.
Numerous reviews praise solid and engineered floors as good quality and attractive; a small number report colour/order mistakes or early product deterioration.
Customers often praise delivery updates and helpful customer-service agents, but several reviews describe late fitters, delivery restrictions and poor escalation.
Most reviewers describe a positive end-to-end outcome with good installation and satisfactory product; a minority report unresolved installation or warranty issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (18) · Quotes shortened · As of: February 2026
Jackie helped with samples and order; delivery arrived on time.
“order came on time all good”
Extremely happy with the strong, easy-to-lay engineered oak flooring quality.
“We were extremely happy with the quality of our engineered Oak flooring.”
Helpful and informative staff with delivery on schedule.
“Delivery was on time as scheduled.”
Very helpful staff provided high-quality samples despite no purchase.
“We did order some samples, which were of high quality”
Found desired style with good value and easy online ordering.
“I love my new flooring!”
Samples didn't arrive after ten days, reviewer very disappointed.
“Waiting 10 days for samples delivery and nothing. Very disappointed”
Consistently great experience with Direct Wood Flooring.
“Great experience as usual with direct wood flooring.”
Knowledgeable staff, good displays, and prompt, professional delivery.
“Order delivered quickly and professionally”
Hassle-free purchase with a good deal.
“Great and hassle free. Got a good deal as well.”
Helpful staff, easy phone ordering, and clear delivery communication.
“great communication regarding delivery via messages and time slot given on day.”
Pleasant helpful service and quick delivery.
“Very helpful and very pleasant to deal with.”
Helpful friendly staff and reliable on-time delivery for small orders.
“was delivered on time.”
Good price, in stock, timely delivery, and order arrived intact.
“The order arrived in tact and in perfect condition.”
Driver was polite, helpful, and highly recommended by reviewer.
“The driver was excellent, very polite and helpful.”
Helpful shop staff, fast delivery, good communication; will return.
“Delivered quickly, good communication.”
Clear product information and easy ordering with very good service.
“Very good customer service”
Fitting team delivered top-class work and excellent results.
“the fitting team was phenomenal, top class work from start to finish.”
Luke provided above-and-beyond helpful service and was much appreciated.
“Luke at the Ipswich shop went above and beyond to be helpful”
Staff were generally helpful but price led reviewer to choose elsewhere.
“Decided to go elsewhere based on price.”
Damaged flooring and poor customer service caused prolonged unresolved dispute.
“We noticed big chips out of the laminate when it was complete!”
Salesperson was pushy during the store interaction.
“I found the sales person to be very pushy”
Initial pricing and delivery issues but fitters were excellent.
“Fitters were superb! 5 stars for them!!”
Excellent customer service and good value for money overall.
“Excellent customer service from start to finish.”
Helpful, knowledgeable staff found an alternative without pressure.
“Alan at Cheltenham was very helpful.”
Good quality product delivered on time with sensible fitting instructions.
“Good quality product.”
Friendly helpful staff, smooth ordering and timely delivery.
“Couldn’t have asked for a better service from start to finish.”
Helpful staff in store and competitive pricing.
“Very helpful young man in the store and a good price”
In-store team were very helpful and exceeded online retailers' service.
“they actually went above and beyond to help with my queries.”
Top-quality solid oak floor and very helpful Carlisle store staff.
“I am absolutely delighted with the solid oak floor I purchased from DWF.”
Fitters were quick, tidy, and provided excellent service.
“Quick and tidy work.”
Great in-store customer service, competitive price, and timely delivery.
“Very competitive pricing and delivery on time as promised.”
Poor communication caused long wait for fitters despite good workmanship.
“Comms were terrible we waited till 3pm before the fitters turned up.”
Friendly knowledgeable staff, good price, and delivery with regular updates.
“Staff in Glasgow were very friendly, knowledgeable and understood my requirements.”
Customer service quickly arranged free replacement for missing skirting board.
“Francesca provided me today with a Fabulous customer service.”
Reviewer succinctly describes the company as amazing.
“Amazing company🙏”
Stair installation omitted and poor store communication delayed resolution.
“the stairs(both loft and first floor) were not included in the order to fitters.”
Poppy provided quick, helpful responses resolving delivery and damage issues.
“she has been extremely helpful and quick to respond”
Reviewer exclusively buys from this store due to consistently helpful staff.
“This is the only place I buy any of my flooring”
Natasha provided brilliant ongoing support through the reviewer's struggles.
“Natasha has been brilliant through all of my struggles”
Flooring chipped after one year and company failed to respond.
“flooring has already started to chip and deteriorate.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Direct Wood Flooring is a UK-based retailer specialising in wood floor products and related services. The company supplies wooden and engineered floors via retail outlets and online channels, and typically offers delivery and fitting options alongside customer support and product warranties. Consumers researching Direct Wood Flooring will commonly compare price, installation scope and aftercare when choosing a supplier.