Reviews Analysed
20
We Collect & Analyse Reviews
Direct Wood Flooring
Experiences & Reviews
Direct Wood Flooring is a UK-based retailer specialising in wood floor products and related services. The company supplies wooden and engineered floors via retail outlets and online channels, and typically offers delivery and fitting options alongside customer support and product warranties. Consumers researching Direct Wood Flooring will commonly compare price, installation scope and aftercare when choosing a supplier.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
19d
Overall Rating
4.4
Our Analysis
🎯
Service quality
Most reviewers report helpful, knowledgeable and non-pushy shop staff and reliable fitters; a few mention pushy sales or omitted installation elements.
Share
Strong
25%
💰
Value for money
Many customers report competitive pricing and promotional offers leading to perceived good value, while isolated reviews note pricing errors or confusion.
Share
Strong
11%
⚡
User experience
Ordering channels (in-store, WhatsApp, payment links) and online fitting instructions were cited as convenient and responsive by several customers.
Share
Strong
9%
🔧
Product quality
Numerous reviews praise solid and engineered floors as good quality and attractive; a small number report colour/order mistakes or early product deterioration.
Share
Strong
12%
📞
Communication
Customers often praise delivery updates and helpful customer-service agents, but several reviews describe late fitters, delivery restrictions and poor escalation.
Share
Mixed
20%
⭐
Overall experience
Most reviewers describe a positive end-to-end outcome with good installation and satisfactory product; a minority report unresolved installation or warranty issues.
Share
Strong
23%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 20 verified reviews (September 2025).
High quality flooring & excellent friendly service
"I am absolutely delighted with the solid oak floor I purchased from DWF. I chose the park avenue herringbone frosted oak floor. It is top quality and..."
Pamela Jones
Trustpilot
Sep 30, 2025
Featured for: Positive product and service
Overall some initial mistakes but would use again.
"We visited the York store after I made enquiries online. We weren't 'hounded' but left to browse then approached naturally. We knew which flooring we'..."
jo h
Trustpilot
Sep 30, 2025
Featured for: Mixed: pricing, delivery, fitters
Poor Quality Flooring & No Response to Complaint
"I purchased wood flooring from the Romford store in May 2023, sold with a lifetime warranty. Shockingly, after just one year, the flooring has already..."
Farhana patel
Trustpilot
Sep 30, 2025
Featured for: Product failure and communication breakdown
Francesca provided me today with a…
"Francesca provided me today with a Fabulous customer service. My floor finish has been almost completed however the skirting board was short about 0.5..."
Urszula Adach
Trustpilot
Sep 30, 2025
Featured for: Customer-service resolved missing parts
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 20 reviews
All Customer Reviews
Sources: Trustpilot (20) · Quotes shortened · As of: September 2025
c
customer
trustpilot.com
Sep 30, 2025
I found the sales person to be very…
I found the sales pe...
j
jo h
trustpilot.com
Sep 30, 2025
Overall some initial mistakes but would use again.
We visited the York store after I made enquiries online. We weren't 'hounded' but left to browse then approached naturally. We knew which flooring we'...
A
Amy P
trustpilot.com
Sep 30, 2025
Excellent customer service from start…
Excellent customer service from start to finish. Happily amended delivery dates to suit o...
L
Lee
trustpilot.com
Sep 30, 2025
Alan at Cheltenham was very helpful
Alan at Cheltenham was very helpful. Despite my initial disappointment as the flooring I wanted was not in stock and went be for a while, Al...
C
C Easton
trustpilot.com
Sep 30, 2025
Good quality product
Good quality product. Delivered on time....
K
Katherine Dunn
trustpilot.com
Sep 30, 2025
Highly Recommend!
Very impressed with the service I received from this company. Both of the staff in the Drumchapel Retail shop were extremely helpful and friendly. I r...
c
colin g
trustpilot.com
Sep 30, 2025
Very helpful going man in the store
Very helpful young man in...
A
Adam Wishart
trustpilot.com
Sep 30, 2025
Better than online retailers
The team were very helpful from start to finish and unlike some other online retailers I was with dealing at the time, they actually went above and be...
P
Pamela Jones
trustpilot.com
Sep 30, 2025
High quality flooring & excellent friendly service
I am absolutely delighted with the solid oak floor I purchased from DWF. I chose the park avenue herringbone frosted oak floor. It is top quality and...
C
Chelsea
trustpilot.com
Sep 30, 2025
The guys were lovely
The guys were lovely! Quick and tidy work. Excellent serv...
B
Beau
trustpilot.com
Sep 30, 2025
Great customer service in Birtley…
Great customer service in Birtley store. Very com...
R
Ronnie Waddell
trustpilot.com
Sep 30, 2025
Comms were terrible we waited till 3pm…
Comms were terrible we waited till 3pm before the fitters turned up. You need to vastly improve thi...
S
Sarah McKellar
trustpilot.com
Sep 30, 2025
Staff in Glasgow were very friendly
Staff in Glasgow were very friendly, knowledgeable and understood my requirements. Received great...
U
Urszula Adach
trustpilot.com
Sep 30, 2025
Francesca provided me today with a…
Francesca provided me today with a Fabulous customer service. My floor finish has been almost completed however the skirting board was short about 0.5...
K
Korey Fouracre
trustpilot.com
Sep 30, 2025
Amazing company🙏
...
M
Manmeet Gill
trustpilot.com
Sep 30, 2025
DO NOT BUY INSTALLATIONS!
We bought hardwood flooring, carpet and installation for both as one package for over £6000. We were sent a quote by the Catford store sales person Li...
A
Aaron
trustpilot.com
Sep 30, 2025
Great customer service
I have spoken to Poppy a couple of times regarding a couple of challenges with delivery and damaged planks, each time she has been ext...
Z
ZD Lifestyle
trustpilot.com
Sep 30, 2025
This is the only place I buy any of my…
This is the only place I buy any of my flooring - amazing staff and always happy to help -especi...
S
Sheila
trustpilot.com
Sep 30, 2025
Natasha has been brilliant through all…
Natasha has been brilliant...
F
Farhana patel
trustpilot.com
Sep 30, 2025
Poor Quality Flooring & No Response to Complaint
I purchased wood flooring from the Romford store in May 2023, sold with a lifetime warranty. Shockingly, after just one year, the flooring has already...
Conclusion
Reviewers most often highlight helpful staff, competent fitters and good-looking floors, and many customers report competitive pricing or promotional offers. Delivery and communication are frequently praised, but some customers experienced late fitters, restrictive delivery rules or slow escalation for installation queries. There are isolated but significant reports of product defects and unanswered warranty complaints, so confirm warranty handling and response channels before purchase. Practical checks for buyers: get delivery scope in writing (two-person delivery or indoor delivery), confirm exactly what installations include (stairs, multiple levels), and keep written pricing and warranty confirmations.