Reviewers most often highlight helpful staff, competent fitters and good-looking floors, and many customers report competitive pricing or promotional offers. Delivery and communication are frequently praised, but some customers experienced late fitters, restrictive delivery rules or slow escalation for installation queries. There are isolated but significant reports of product defects and unanswered warranty complaints, so confirm warranty handling and response channels before purchase. Practical checks for buyers: get delivery scope in writing (two-person delivery or indoor delivery), confirm exactly what installations include (stairs, multiple levels), and keep written pricing and warranty confirmations.
Examples from available reviews (Oct 2022 – Feb 2026).
Top-quality solid oak floor and very helpful Carlisle store staff.
“I am absolutely delighted with the solid oak floor I purchased from DWF.”
Initial pricing and delivery issues but fitters were excellent.
“Fitters were superb! 5 stars for them!!”
Flooring chipped after one year and company failed to respond.
“flooring has already started to chip and deteriorate.”
Customer service quickly arranged free replacement for missing skirting board.
“Francesca provided me today with a Fabulous customer service.”
Most reviewers report helpful, knowledgeable and non-pushy shop staff and reliable fitters; a few mention pushy sales or omitted installation elements.
Many customers report competitive pricing and promotional offers leading to perceived good value, while isolated reviews note pricing errors or confusion.
Ordering channels (in-store, WhatsApp, payment links) and online fitting instructions were cited as convenient and responsive by several customers.
Numerous reviews praise solid and engineered floors as good quality and attractive; a small number report colour/order mistakes or early product deterioration.
Customers often praise delivery updates and helpful customer-service agents, but several reviews describe late fitters, delivery restrictions and poor escalation.
Most reviewers describe a positive end-to-end outcome with good installation and satisfactory product; a minority report unresolved installation or warranty issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (18) · Quotes shortened · As of: February 2026
Reviewer alleges company demanded an extra £660 after initial payment.
“they write to pay another £660.”
Terrible installation, unprofessional fitters, and slow, inadequate customer service resolution.
“The installation was a disaster.”
Long delivery delays and missed fitter appointment cost reviewer a day's holiday.
“They don't deliver for months.”
Repeated delivery failures and poor communication caused significant time and frustration.
“they are unable to assist with delivery issues.”
Flooring arrived damaged and company refused to accept return.
“it was completely damaged and unusable.”
Evocore 360 tiles showed fading, indents, and buckling across use.
“The colour faded wherever furniture was placed on it”
Delivery and stock management failures repeatedly undermined store sales efforts.
“The sales people are badly let down by the administration and distribution sections of this company.”
Reviewer strongly advises avoiding the company after poor experience.
“Worst company I have ever dealt with for wood flooring.”
Company refused returns and charged excessive collection fee, poor service.
“they have refused to accept them at the shop and are trying to charge £60”
Bernard provided exceptional service and durable, high-quality samples.
“Execptional service from Bernard in the Edinburgh store.”
Laminate creaks across multiple rooms and customer service refused help.
“the laminate/underlay creaks and makes a significant amount of noise”
Flooring cracked and made loud noises within two weeks, leaving customer stuck.
“The flooring is already cracking and making awful noises after only two weeks.”
Delivery repeatedly missed and communication failed, leaving order undelivered.
“delivery tracing was showing as ‘delivered’ which obviously wasnt the case!”
Delivered flooring colour differed markedly from showroom sample and refund refused.
“The flooring delivered is a markedly different colour from the showroom sample”
EvoCore flooring scratched, dented and chipped within months despite careful use.
“It's getting scratched, dented, and chipped as you look at it.”
Store cancelled delivery despite payment, leaving customer without flooring and waiting.
“the flooring is out of stock so they won’t be delivering....!!!!!”
Evocore vinyl warped and developed gaps soon after installation, warranty ignored.
“Gaps started to show all over the floor”
Delivery delayed and supplied trims didn't match flooring; customer service refused refund.
“This Golden Oak Scotia was no where near the same colour as the flooring”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Direct Wood Flooring is a UK-based retailer specialising in wood floor products and related services. The company supplies wooden and engineered floors via retail outlets and online channels, and typically offers delivery and fitting options alongside customer support and product warranties. Consumers researching Direct Wood Flooring will commonly compare price, installation scope and aftercare when choosing a supplier.