Reviews Analysed
21
We Collect & Analyse Reviews
Daisy
Experiences & Reviews
Daisy is a jewellery brand and online retailer selling rings, necklaces, bracelets and other fashion jewellery. Customers typically interact with the brand through its online shop and customer support channels for orders, delivery and aftercare.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
20d
Overall Rating
4.8
Our Analysis
🎯
Service quality
Reviews consistently describe fast, helpful and polite customer service, often noting a named representative and quick replacements or refunds.
Share
Strong
23%
💰
Value for money
A small number of reviews discuss price: some call Daisy good value, while others say plated items fade and may not justify the cost.
Share
Mixed
4%
⚡
User experience
Customers report smooth purchase flows, satisfying unboxing and rapid dispatches; several mention same‑day or next‑day replacements and efficient delivery.
Share
Strong
13%
🔧
Product quality
Product feedback is mixed: many praise design and durability, while several reviewers report fading or breakage of plated items requiring replacement.
Share
Mixed
17%
📞
Communication
Communication is frequently described as prompt and personal, with WhatsApp and polite, clear responses named as useful contact methods.
Share
Strong
13%
⭐
Overall experience
Most reviewers describe positive overall experiences, repeat purchases and gifting; a minority cite product durability concerns that affected their view.
Share
Strong
30%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
The customer service team are great
"The customer service team are great. George was extremely polite and helpful. I had an issue with a bracelet and he offered me a replacement straight..."
KAT
Trustpilot
Sep 30, 2025
Featured for: Clear example of responsive customer service
Faded or broken :(
"I hate to leave this review but I feel customers should be aware that this jewellery fades quite quickly. I have purchased 4 items from Daisy, a pair..."
Amber
Trustpilot
Sep 30, 2025
Featured for: Detailed negative product durability report
Amazing!
"Having purchased numerous items of jewellery from Daisy over the years the service is always outstanding from quick delivery to replacing a stone whic..."
Miss . Edwards
Trustpilot
Sep 30, 2025
Featured for: Long term durability and service
My favourite jewellery brand; great value and designs
"My favourite jewellery brand. The quality and designs are excellent focusing on good quality materials at a great price. Daisy is much better than a m..."
HW
Trustpilot
Sep 30, 2025
Featured for: Mentions value, quality and customer service
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
K
KAT
trustpilot.com
Sep 30, 2025
The customer service team are great
The customer service team are great. George was extremely polite and helpful. I had an issue with a bracelet and he offered me a replacement straight...
D
Dominic Whyte
trustpilot.com
Sep 30, 2025
After an initial issue with the…
After an initial issue with the bracelet breaking the customer service team were helpful and swift in replacing and dispatching a new one all...
J
Julia
trustpilot.com
Sep 30, 2025
I had excellent customer care after I…
I had excellent customer care after I omitted to order the box for the necklace I ordered plus I forgot to add the 10% discount. When I wrote alerting...
L
Laura
trustpilot.com
Sep 30, 2025
Emotional…
I cannot speak highly enough about this company. The customer service you receive is absolutely brilliant! I had an issue recently with a necklace tha...
S
Sam Roberts
trustpilot.com
Sep 30, 2025
Beautiful jewellery, brilliant customer service
When my order arrived one of the items I received wasn’t what I’d ordered. These things happen and I contacted the Customer Services team - George was...
I
Irina
trustpilot.com
Sep 30, 2025
Amazing Customer Service
First of all amazing Customer Service. Initially Romania was not part of the delivery options and when I flagged that the team immediately assessed th...
V
Victoria Reeves
trustpilot.com
Sep 30, 2025
For everyone
Nice jewellery, something...
M
Mrs Laura Beswick Lawrence
trustpilot.com
Sep 30, 2025
Incredible customer service!
Incredible customer ser...
L
Lenka
trustpilot.com
Sep 30, 2025
Amazing customer service
Daisy offers beautiful range of jewellery with fast delivery. However, what I find exceptional is their customer service, sp...
R
Rebekah Marshall
trustpilot.com
Sep 30, 2025
Best customer service I’ve received!
Best customer service I’ve received! After loving and wearing my necklace everyday for 2 years the gold plate started to fade. Contacted them to see i...
g
grace
trustpilot.com
Sep 30, 2025
I am so incredibly impressed with…
I am so incredibly impressed with Daisy's customer service - not only are they contactable via Whatsapp, but George at Daisy responded so promptly, or...
M
Maggie Matthews
trustpilot.com
Sep 30, 2025
company beautifully organized.....
company beautifully orga...
N
Naomi
trustpilot.com
Sep 30, 2025
Best Customer Service Team!…
I have a few pieces of Daisy jewellery which I absolutely love! But recently interacted with their customer services team for the first time and was o...
A
Amber
trustpilot.com
Sep 30, 2025
Faded or broken :(
I hate to leave this review but I feel customers should be aware that this jewellery fades quite quickly. I have purchased 4 items from Daisy, a pair...
M
Miss . Edwards
trustpilot.com
Sep 30, 2025
Amazing!
Having purchased numerous items of jewellery from Daisy over the years the service is always outstanding from quick delivery to replacing a stone whic...
N
Nolty Geijssen
trustpilot.com
Sep 30, 2025
Product and Customer Service GOOD.
The product is perfect, and the customer servi...
H
HW
trustpilot.com
Sep 30, 2025
My favourite jewellery brand; great value and designs
My favourite jewellery brand. The quality and designs are excellent focusing on good quality materials at a great price. Daisy is much better than a m...
M
Moonstone Yoga with Holly
trustpilot.com
Sep 30, 2025
Amazing customer service
To start with, I have a few pieces of Daisy London jewellery and they are beautiful. But my main reason for this review is due to the amazing customer...
J
John
trustpilot.com
Sep 30, 2025
All good
...
F
Faye
trustpilot.com
Sep 30, 2025
Absolutely love Daisy London…
Absolutely love Daisy London specifically the sterling silver collections, I do find the gold they use turns r...
Conclusion
Reviews suggest Daisy provides strong, responsive customer service and efficient communication, often resolving issues quickly. Many customers praise the design, presentation and repeat purchases, citing satisfying packaging and helpful staff. However, a number of reviews report durability issues with plated pieces, including fading and occasional breakage, so check warranty and returns policy before buying. For shoppers seeking stylish, well‑presented jewellery with accessible support, Daisy appears attractive; those prioritising long‑term plating durability may wish to consider care instructions or alternative finishes.