Daisy
Experiences & Reviews
Daisy is a jewellery brand and online retailer selling rings, necklaces, bracelets and other fashion jewellery. Customers typically interact with the brand through its online shop and customer support channels for orders, delivery and aftercare.
Overview & Key Metrics
Our Analysis
Service quality
Reviews consistently describe fast, helpful and polite customer service, often noting a named representative and quick replacements or refunds.
Value for money
A small number of reviews discuss price: some call Daisy good value, while others say plated items fade and may not justify the cost.
User experience
Customers report smooth purchase flows, satisfying unboxing and rapid dispatches; several mention same‑day or next‑day replacements and efficient delivery.
Product quality
Product feedback is mixed: many praise design and durability, while several reviewers report fading or breakage of plated items requiring replacement.
Communication
Communication is frequently described as prompt and personal, with WhatsApp and polite, clear responses named as useful contact methods.
Overall experience
Most reviewers describe positive overall experiences, repeat purchases and gifting; a minority cite product durability concerns that affected their view.
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
The customer service team are great
"The customer service team are great. George was extremely polite and helpful. I had an issue with a bracelet and he offered me a replacement straight..."
Faded or broken :(
"I hate to leave this review but I feel customers should be aware that this jewellery fades quite quickly. I have purchased 4 items from Daisy, a pair..."
Amazing!
"Having purchased numerous items of jewellery from Daisy over the years the service is always outstanding from quick delivery to replacing a stone whic..."
My favourite jewellery brand; great value and designs
"My favourite jewellery brand. The quality and designs are excellent focusing on good quality materials at a great price. Daisy is much better than a m..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
The customer service team are great
The customer service team are great. George was extremely polite and helpful. I had an issue with a bracelet and he offered me a replacement straight...
After an initial issue with the…
After an initial issue with the bracelet breaking the customer service team were helpful and swift in replacing and dispatching a new one all...
I had excellent customer care after I…
I had excellent customer care after I omitted to order the box for the necklace I ordered plus I forgot to add the 10% discount. When I wrote alerting...
Emotional…
I cannot speak highly enough about this company. The customer service you receive is absolutely brilliant! I had an issue recently with a necklace tha...
Beautiful jewellery, brilliant customer service
When my order arrived one of the items I received wasn’t what I’d ordered. These things happen and I contacted the Customer Services team - George was...
Amazing Customer Service
First of all amazing Customer Service. Initially Romania was not part of the delivery options and when I flagged that the team immediately assessed th...
For everyone
Nice jewellery, something...
Incredible customer service!
Incredible customer ser...
Amazing customer service
Daisy offers beautiful range of jewellery with fast delivery. However, what I find exceptional is their customer service, sp...
Best customer service I’ve received!
Best customer service I’ve received! After loving and wearing my necklace everyday for 2 years the gold plate started to fade. Contacted them to see i...
I am so incredibly impressed with…
I am so incredibly impressed with Daisy's customer service - not only are they contactable via Whatsapp, but George at Daisy responded so promptly, or...
company beautifully organized.....
company beautifully orga...
Best Customer Service Team!…
I have a few pieces of Daisy jewellery which I absolutely love! But recently interacted with their customer services team for the first time and was o...
Faded or broken :(
I hate to leave this review but I feel customers should be aware that this jewellery fades quite quickly. I have purchased 4 items from Daisy, a pair...
Amazing!
Having purchased numerous items of jewellery from Daisy over the years the service is always outstanding from quick delivery to replacing a stone whic...
Product and Customer Service GOOD.
The product is perfect, and the customer servi...
My favourite jewellery brand; great value and designs
My favourite jewellery brand. The quality and designs are excellent focusing on good quality materials at a great price. Daisy is much better than a m...
Amazing customer service
To start with, I have a few pieces of Daisy London jewellery and they are beautiful. But my main reason for this review is due to the amazing customer...
All good
...
Absolutely love Daisy London…
Absolutely love Daisy London specifically the sterling silver collections, I do find the gold they use turns r...
Conclusion
Reviews suggest Daisy provides strong, responsive customer service and efficient communication, often resolving issues quickly. Many customers praise the design, presentation and repeat purchases, citing satisfying packaging and helpful staff. However, a number of reviews report durability issues with plated pieces, including fading and occasional breakage, so check warranty and returns policy before buying. For shoppers seeking stylish, well‑presented jewellery with accessible support, Daisy appears attractive; those prioritising long‑term plating durability may wish to consider care instructions or alternative finishes.