Reviews Analysed
21
We Collect & Analyse Reviews
C W Sellors
Experiences & Reviews
C W Sellors is a UK-based jeweller and authorised watch retailer operating an online shop alongside multiple physical stores. The business offers branded timepieces, jewellery and Whitby jet pieces, and presents both retail counters and online ordering channels for customers researching watches and jewellery retailers in the UK.
Overview & Key Metrics
Positive Sentiment
38%
Latest Review
11d
Overall Rating
2.5
Our Analysis
🎯
Service quality
Reviews describe attentive, knowledgeable in-store staff and personalised service but also frequent delays, cancelled orders and inconsistent fulfilment across purchases.
Share
Mixed
20%
💰
Value for money
Some customers report good in-store deals, but a larger group raise concerns about withheld refunds, extra charges or poor alternatives offered when items are unavailable.
Share
Weak
8%
⚡
User experience
Several shoppers praise pressure-free visits and helpful staff; others recount long waits, returns problems and order cancellations that made the experience negative.
Share
Mixed
20%
🔧
Product quality
Many reviewers praise watch and jewellery quality, yet some report incorrect, substandard or missing items and listing inaccuracies affecting expectations.
Share
Mixed
8%
📞
Communication
Numerous reviews cite poor or absent email and phone responses and inconsistent updates; a smaller set note clear, prompt communication from individual staff members.
Share
Weak
20%
⭐
Overall experience
Overall impressions are divided: positive in-person purchases and good problem resolution contrast with frequent complaints about delivery delays, refunds and customer contact.
Share
Weak
24%
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – October 2025).
Excellent Service and price
"I have just purchased a watch from the Bakewell store and was looked after superbly by Clare. The business offered me a great deal on the watch I want..."
Dixie
External Source
Sep 26, 2025
Featured for: Strong in-store service example
Really Helpful
"I recently ordered a watch from CW Sellors which unfortunately got lost in the DPD system. Although this was outside of their control, CW Sellors kept..."
Xxxxxxxx
External Source
Sep 30, 2025
Featured for: Prompt resolution after courier loss
Avoid, avoid, avoid !!!
"Avoid, avoid, avoid! Placed my order in May, still waiting for the bracelet in September even though my initial order didn’t state a waiting time! Com..."
Sarah
External Source
Sep 23, 2025
Featured for: Illustrates long delays and no updates
Scammers
"Scammers - avoid at all costs. 11 months on from purchasing several watches, 1 of which was never delivered. After finally recognising they had sold m..."
E D
External Source
Sep 29, 2025
Featured for: Shows refund failure and no responses
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: External Source (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
T
Thomas Lowe
External Source
Oct 02, 2025
Difficult to assess “customer service”…
Difficult to assess “customer service” when things are going well.. which they don’...
J
Joe Preston
External Source
Oct 01, 2025
Ordered a watch earlier in the year…
Ordered a watch earlier in the year that was discounted, turned out this was out of stock and had to be ordered in from Switzerland… I had to keep get...
J
Jimowl
External Source
Sep 30, 2025
Praesent nec erat convallis
Lorem ipsum dolor sit amet,...
X
Xxxxxxxx
External Source
Sep 30, 2025
Really Helpful
I recently ordered a watch from CW Sellors which unfortunately got lost in the DPD system. Although this was outside of their control, CW Sellors kept...
E
E D
External Source
Sep 29, 2025
Scammers
Scammers - avoid at all costs. 11 months on from purchasing several watches, 1 of which was never delivered. After finally recognising they had sold m...
D
Dixie
External Source
Sep 26, 2025
Excellent Service and price
I have just purchased a watch from the Bakewell store and was looked after superbly by Clare. The business offered me a great deal on the watch I want...
V
V L A
External Source
Sep 26, 2025
Disappointing Experience Avoid
Very disappointed with this retailer and would never purchase from them again. If purchasing direct from the shop where you see the item might be best...
S
Sharon Davies
External Source
Sep 25, 2025
Great Company
Excellent service with...
M
MrsL
External Source
Sep 24, 2025
Box not supplied and bad customer service
Ordered a Rado watch online from C W Sellors and it was received quickly but not in the branded box. A letter advised this had been ordered and would...
J
Jonathan Anderson
External Source
Sep 24, 2025
Great client service !
Leah has been super helpful in dealing with an order where the jeweller had sold out . K...
S
Sarah
External Source
Sep 23, 2025
Avoid, avoid, avoid !!!
Avoid, avoid, avoid! Placed my order in May, still waiting for the bracelet in September even though my initial order didn’t state a waiting time! Com...
R
Rares Mihai Popa
External Source
Sep 21, 2025
No watch after 3 months, no ETA
Ordered a Longines watch in May, with estimated delivery time of 3-4 weeks. It did not arrive in June. Decided to order a different model, similar 3-4...
T
TravelbugM
External Source
Sep 21, 2025
Truly appalling service
Ordered a watch back in June on the basis that they could supply it. Month after month of delay and excuses. Zero communications from them without me...
A
Alex
External Source
Sep 19, 2025
Cancelled my order without even telling…
Cancelled my order without even telling me. Poor to mediocre communication, lots of delays, apparently everything was in c...
J
James
External Source
Sep 19, 2025
Poor service!
Poor service! Ordered a whitby jet ring from the website, a week later I received an email stating that the ring I ordered was not available in the si...
S
Steve Jordan
External Source
Sep 18, 2025
Really disappointing to see so many…
Really disappointing to see so many negative reviews for CW Sellors. As a long term customer of CW Sellors and Jura Watches, my customer experience ha...
D
Darren
External Source
Sep 17, 2025
DEFINITELY listen to the poor reviews…
DEFINITELY listen to the poor reviews on here. I returned 2 items because they were substandard. CW S...
S
SM
External Source
Sep 17, 2025
Looking for Whitby Jet try a local independent
We purchased some earrings for my daughter via the Hammond website. Following a prolonged and frankly unacceptable delay in their dispatch, with littl...
Z
Zoe
External Source
Sep 15, 2025
Really poor service
Really poor service. Like others, ordered an item that was then advised was out of stock. Requested a refund a number of times, email reply was very p...
J
Julie Bestwick
External Source
Sep 15, 2025
Tremendous welcome at C W Sellors, Bakewell
The welcome at C W Sellors, Bakewell is amazing, always a warm and friendly smile. Everyone you meet looks after you, if you are just browsing that’s...
Conclusion
Reviewers consistently praise in-person service and named staff (for example Clare, Peter, Leah and Josh) for helpfulness and problem-solving. At the same time, many recent reviews describe long delivery lead times, cancelled or backordered online orders and cases of missing packaging or incorrect items. Communication is a recurring concern: several reviewers report unanswered emails, limited updates and delayed refunds, although others highlight prompt updates and quick replacements. Consumers considering C W Sellors should confirm stock and delivery estimates before ordering online and consider purchasing in person when possible to reduce the risk of delays or refund disputes.