Reviewers often praise in-store staff and named employees for attentive, personal help. Several buyers describe smooth purchases and quick resolution of lost deliveries. Other accounts point to repeated order delays, refunds being held back, and service stopping abruptly after administration. Alongside the strong service praise are reports of refused repairs and billing disputes.
Examples from available reviews (Dec 2021 – Feb 2026).
Reviewer reports fantastic service and full satisfaction.
“Fantastic service 100%”
Company entered administration; order cancelled and refund not received.
“DO NOT BUY THEY HAVE GONE INTO ADMINISTRATION”
Order delayed for months with almost no communication, refund credited after threat.
“Communication is nonexistent”
Necklace broke within warranty but retailer refuses repair or manufacturer handling.
“Sellors won't repair it or even handle the sending it to the manufacturers”
Many reviewers single out staff and store teams for standout, hands-on service. Others describe repairs being refused, orders cancelled, and being told to seek refunds through their bank. Strong in-store service sits alongside after-sales breakdowns.
Some customers say they got good prices and value on jewellery and wedding rings. Others mention gift voucher limits, unexpected fees, and needing third-party disputes to get their money back. Complaints about extra charges come up repeatedly in negative reviews.
Many describe store visits as warm, low-pressure, and well supported. Several buyers found online ordering easy, but others ran into items shown as in stock that weren’t, long waits, and cancelled orders. The gap between an easy in-store experience and online fulfilment problems stands out.
Some reviews mention faults such as broken necklaces and cracked stones. Several of those customers say warranty repairs were declined or the damage was disputed. These fault reports appear less often than service and communication issues, but they are specific.
Negative reviews often focus on late, mixed, or missing updates about orders and refunds. Several customers report orders being cancelled without notice and refunds being issued as store credit rather than to the original payment method. Communication lapses are a main theme in low ratings.
Reviews split between strong praise for frontline staff and sharp criticism of fulfilment and after-sales processes. Positive shop experiences sit beside problems after purchase, especially with refunds, repairs, and order fulfilment. Overall, in-person service comes across as dependable, while post-sale administration does not.
For each review, the core experience based on original source reviews.
Sources: External Source (20) · Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Reviewer reports fantastic service and full satisfaction.
“Fantastic service 100%”
Company entered administration; order cancelled and refund not received.
“DO NOT BUY THEY HAVE GONE INTO ADMINISTRATION”
Reviewer calls company shabby and dishonest following staff job losses.
“A shabby & dishonest a company ive ever come across.”
Excellent customer service and good value, despite company struggles.
“I received excellent customer service when purchasing a number of jewellery items excellent price and good value for money.”
Ordered expensive bracelet with repeated delays and no refund offered.
“they told me to go to my bank and “try to get my money back””
Kirsty provided reassuring, prompt updates about repair and delivery.
“She put my mind, totally at ease.”
Communication stopped and rings not delivered; business appears closed.
“Gone bust and not surprised.”
Stone cracked again yet told to pay despite claimed warranty.
“I was told I must pay for a new stone even though all repairs have a 12 month warranty.”
Notice that CW Sellors entered administration with joint administrators appointed.
“CW Sellors, a Derbyshire-based jewellery retailer, has entered administration, with Lee Causer and Ben Peterson of BDO appointed as joint administrators".”
Received wrong strap size, returned it and still awaiting refund.
“I Received Email to confirm they had received the strap back .”
Item listed available but delayed; processing error charged twice then refunded.
“it was listed as available however I was made to wait sometime before dispatch”
CW Sellors were brilliant but DPD delivery failed to deliver properly.
“Cw sellors were brilliant, their delivery company dpd were terrible”
Ring failed; company claims customer fault despite separate jeweller assessment.
“they've confirmed the damage to the ring would not have been done by us”
Necklace broke within warranty but retailer refuses repair or manufacturer handling.
“Sellors won't repair it or even handle the sending it to the manufacturers”
Excellent customer care and helpful assistance when choosing wedding rings.
“Great customer care when choosing our wedding rings and was kept informed of collection date throughout.”
Gift voucher restrictions and aggressive sales calls made shopping frustrating.
“it became difficult to purchase something I wanted with the gift voucher”
Reviewer feels welcome whether browsing or purchasing in-store.
“Every time I visit CW sellers I feel welcome whether I’m purchasing or simply browsing”
Welcoming staff assisted, purchased Clogau earrings during sale.
“All the staff were very welcoming and happy to show me anything in the cabinets.”
Ordering online was easy with prompt communication and delivery.
“Ordering online with CW Sellors was easy - while their communication and delivery was equally prompt.”
Fabulous customer service both in-store and by phone.
“Absolutely fabulous customer service and assistance not just in store but on the phone.”
Customer service was outstanding when issues arose.
“the customer service we received was outstanding...thanks guys.”
Order delayed repeatedly, poor communication, eventually refunded.
“they finally admitted they couldn’t get this for me and offered me a refund - which I thankfully received.”
Provided excellent service and resolved a lost delivery promptly.
“Josh in particular looked after me from start to finish”
Sold discontinued item, promised refund not received and unresponsive.
“Scammers - avoid at all costs.”
Excellent in-store service and personalised attention from Clare.
“I personally cannot fault the service Clare and the business have provided, a lovely glass of fizz at each visit (tea/coffee are also available), personal service and all with a smile.”
Return handled poorly with delayed refund and poor communication.
“my refund had been put into an account credit with them”
Excellent service with no issues reported.
“Excellent service with no issues what so ever.”
Watch arrived without branded box and no proper updates.
“it’s now been over 7 weeks and I still don’t have the box.”
Leah was very helpful sourcing an alternative after sellout.
“Great service !!!”
Order delayed for months with almost no communication, refund credited after threat.
“Communication is nonexistent”
Ordered watch with promised weeks delivery but waited months then refunded.
“I've asked for a refund which I received today.”
Repeated delays and poor communication led to cancelled order.
“Month after month of delay and excuses.”
Order cancelled without notification and poor communication.
“Cancelled my order without even telling...”
Website listed ring size incorrectly and demanded extra charges.
“Blatant false advertising by offering an item they don't have available”
Long-term customer reports exemplary service and smooth cancellation.
“As always, exemplary customer service received from CW Sellors”
Returned substandard items and had to use PayPal for refund.
“I had to open a case with PayPal to get a refund.”
Received wrong item, charged unexplained fees and poor policies.
“There'll be a £25.00 cleaning fee”
Out-of-stock item, promised refund not received and ongoing poor service.
“Really poor service.”
Warm, pressure-free in-store experience with knowledgeable staff.
“The welcome at C W Sellors, Bakewell is amazing”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
C W Sellors is a UK jewellery retailer selling fine jewellery, wedding rings, and watches. It runs physical stores as well as an online shop. Typical services include ring sizing, repairs, valuations, and bespoke orders. Customers can shop branded lines and book appointments for fittings and consultations.