Reviews Analysed
21
We Collect & Analyse Reviews
Bluebella
Experiences & Reviews
Bluebella is a British lingerie, nightwear and swimwear brand that sells direct-to-consumer online and through selected retailers. The label is known for contemporary, fashion-led designs aimed at the mainstream lingerie market and ships internationally. Consumers researching Bluebella typically look for information on product fit, fabric quality, delivery options and after-sales support.
Overview & Key Metrics
Positive Sentiment
62%
Latest Review
13d
Overall Rating
3.4
Our Analysis
🎯
Service quality
Reviewers report inconsistent service: several praise quick, helpful resolution from staff, while many describe slow or unavailable support and unresolved delivery problems.
Share
Mixed
26%
💰
Value for money
Very few reviews explicitly mention value; those that do say items can feel good value for money compared with higher-priced alternatives.
Share
Mixed
1%
⚡
User experience
A small number of customers report order or website issues (address edits, discount codes, form errors); some were resolved after contacting support.
Share
Mixed
4%
🔧
Product quality
Most reviewers praise the design, fit and material quality; a smaller number report faults or sizing problems that required returns or replacements.
Share
Strong
17%
📞
Communication
Communication experiences vary: several customers note prompt, helpful replies, while many report delayed or no replies and automated, bot-like responses.
Share
Mixed
25%
⭐
Overall experience
Overall impressions are mixed: repeat buyers praise product and service, but a sizeable group cite delivery and support issues that reduced satisfaction.
Share
Mixed
27%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
Very poor customer service when there are problems
"Bought many times from bluebella over the years and the goods are normally great. However when there are delivery issues then you are on your own. As..."
paul S
Trustpilot
Sep 30, 2025
Featured for: Clear negative service and communication
Amazing
"Great great great service, fabulous customer service REAL PEOPLE ( always a bonus) and the sheer QUALITY of the underwear is amazingly beautiful. Amaz..."
Esther Stokes
Trustpilot
Sep 30, 2025
Featured for: Strong product praise and service
great product but disappointing delivery
"I ordered a couple of lingerie sets for a gift, both were very well made and great value for money - in the past I've paid a lot more for similar qual..."
pp
Trustpilot
Sep 30, 2025
Featured for: Product praised; delivery criticised
Refund
"I bought a lovely bathing suit in January and only used it 5 tubes this summer. The clasp snapped and although the 6 month return..."
Claire
Trustpilot
Sep 30, 2025
Featured for: Product fault; positive refund handling
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
I
Inspector Gadget
trustpilot.com
Sep 30, 2025
I missed up my delivery address
I missed up my delivery address, but Bluebella were most helpful and quick to respond. The service was f...
p
paul S
trustpilot.com
Sep 30, 2025
Very poor customer service when there are problems
Bought many times from bluebella over the years and the goods are normally great. However when there are delivery issues then you are on your own. As...
M
Marci
trustpilot.com
Sep 30, 2025
Shame
Their pieces are lovely but! Despatch compared to other places I shop - very slow! Then return proces, I returned 3 items, they...
R
Romano
trustpilot.com
Sep 30, 2025
My second experience with Bluebella
This is the second time I have purchased Bluebella items on the online store and I must confirm the positive impressions I had in the first instance;...
M
Matt Lancaster
trustpilot.com
Sep 30, 2025
Excellent Customer Care
Very pleased with the customer care team, whom promptly resp...
p
pp
trustpilot.com
Sep 30, 2025
great product but disappointing delivery
I ordered a couple of lingerie sets for a gift, both were very well made and great value for money - in the past I've paid a lot more for similar qual...
C
Claire
trustpilot.com
Sep 30, 2025
Refund
I bought a lovely bathing suit in January and only used it 5 tubes this summer. The clasp snapped and although the 6 month return...
I
Ioana Healy
trustpilot.com
Sep 30, 2025
It takes a long, long time to receive your order
Took more than a month to receive my order. They gave me a discount code for my next purchase and apologized for the in...
m
mafalda da assunção martins
trustpilot.com
Sep 30, 2025
Really poor costumer service.
Really poor costumer service. No replies to emails,...
D
Damien Regan
trustpilot.com
Sep 30, 2025
last order done
Ok my wife loves BB.. But like a lot of folk here their delivery service snd customer service is very poor. If I pay £5.95 for next day service I expe...
f
fiorella medina
trustpilot.com
Sep 30, 2025
I love their products are amazing super…
I love their products are amazing super comfortable and incredibly fit, I had some issues with my deli...
E
EMILY PYKE
trustpilot.com
Sep 30, 2025
Still waiting for my order
Still waiting for my order. It’s been 2 weeks already. No c...
R
Renate Veen
trustpilot.com
Sep 30, 2025
Terrible service
I like their products, but the customerservice is terrible. They reply late, I need to constantly explain my issue over and over again like they don't...
B
Billie
trustpilot.com
Sep 30, 2025
Dodgy as!!
It took just under a month to even arrive and then it was ridiculously small! I told them and all they said was you need to follow the return Instruct...
n
noemie jacout
trustpilot.com
Sep 30, 2025
Their customer care team were…
Their customer care team were absolutely amazing. They got back to me quickly and went above and...
A
Abigail
trustpilot.com
Sep 30, 2025
Repeat customer
Repeat customer. I had a fault with one of the products and they replaced ext...
W
William Pilat
trustpilot.com
Sep 30, 2025
Style and Quality!
Excellent quality and attractive designs. What else...
C
Chris
trustpilot.com
Sep 30, 2025
We love Bluebella lingerie
We love Bluebella lingerie, beautifully intricate and elegant designs, very sophisticated and alluring and not seedy. My wife and I give it a resou...
E
Esther Stokes
trustpilot.com
Sep 30, 2025
Amazing
Great great great service, fabulous customer service REAL PEOPLE ( always a bonus) and the sheer QUALITY of the underwear is amazingly beautiful. Amaz...
S
S Diaz
trustpilot.com
Sep 30, 2025
A Great Response
I’ve enjoyed the pieces I’ve purchsed from Bluebella! When I purchased a giftcard for a bachelorette party, I mistakenly ordered wrapping and...
Conclusion
Reviews show a consistent pattern: many customers praise Bluebella’s design, fit and material quality and report satisfactory after-sales resolutions. Recurrent issues centre on delivery delays and inconsistent responsiveness from support channels, with multiple reviewers mentioning missed or late parcels and automated replies. A number of shoppers report successful refunds or replacements when customer care engaged quickly, so experiences can vary by case. If you are considering a purchase, check delivery options and tracking, retain order documentation, and allow extra time for returns or enquiries because experiences reported in reviews are mixed.