Reviews show a consistent pattern: many customers praise Bluebella’s design, fit and material quality and report satisfactory after-sales resolutions. Recurrent issues centre on delivery delays and inconsistent responsiveness from support channels, with multiple reviewers mentioning missed or late parcels and automated replies. A number of shoppers report successful refunds or replacements when customer care engaged quickly, so experiences can vary by case. If you are considering a purchase, check delivery options and tracking, retain order documentation, and allow extra time for returns or enquiries because experiences reported in reviews are mixed.
Examples from available reviews (Nov 2021 – Feb 2026).
Delivery issues and poor customer service left order unresolved.
“no customer service to speak of when there are real problems.”
Exceptional quality, fit and customer service; overall favourite lingerie store.
“sheer QUALITY of the underwear is amazingly beautiful.”
High-quality product but delivery delays ruined gift timing.
“Massively let down by delivery service Evri.”
They refunded promptly despite being outside the return period.
“although the 6 month return policy had expired they still accepted to refund me.”
Reviewers report inconsistent service: several praise quick, helpful resolution from staff, while many describe slow or unavailable support and unresolved delivery problems.
Very few reviews explicitly mention value; those that do say items can feel good value for money compared with higher-priced alternatives.
A small number of customers report order or website issues (address edits, discount codes, form errors); some were resolved after contacting support.
Most reviewers praise the design, fit and material quality; a smaller number report faults or sizing problems that required returns or replacements.
Communication experiences vary: several customers note prompt, helpful replies, while many report delayed or no replies and automated, bot-like responses.
Overall impressions are mixed: repeat buyers praise product and service, but a sizeable group cite delivery and support issues that reduced satisfaction.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Do not Recommend!!!
Blue bella is terrible. I'm Still waiting for a lovely nightdress I ordered for my wife. There's absolutely no response from any of their staff members. I was skeptical about submitting an online order with this website, but I did regardless.
Now I wish I didn't, I’ve written an email for the status of my order, and they delivered it to me.
However, I've not received the item. I paid over $70 more for the nightdress.
I've sent ten emails from the day I made the transaction to them asking when the dress would get delivered or a refund and still have not received a reply.
I am going to try to lodge a dispute with my PayPal. Don't get scammed with this company. This company needs to close down.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Bluebella is a British lingerie, nightwear and swimwear brand that sells direct-to-consumer online and through selected retailers. The label is known for contemporary, fashion-led designs aimed at the mainstream lingerie market and ships internationally. Consumers researching Bluebella typically look for information on product fit, fabric quality, delivery options and after-sales support.