Reviews Analysed
21
We Collect & Analyse Reviews
Best Direct
Experiences & Reviews
Best Direct is a UK-based direct-to-consumer retailer selling household, kitchen, health & fitness and lifestyle products through online and televised shopping channels. Typical customer interactions involve online ordering, home delivery and a returns process. Consumers researching Best Direct reviews often look for information on delivery reliability, product condition on arrival, returns and refund handling, and customer support responsiveness.
Overview & Key Metrics
Positive Sentiment
24%
Latest Review
18d
Overall Rating
2.0
Our Analysis
🎯
Service quality
Delivery and returns are commonly criticised: many reviewers report delayed or lost parcels, problems with returned items and slow or missing refunds.
Share
Weak
24%
💰
Value for money
Some customers note low prices; others report unexpected fees, added postage charges and unrecovered refunds that reduced perceived value.
Share
Weak
10%
⚡
User experience
When ordering works as expected customers find the website and checkout straightforward; a few note helpful interventions to finalise orders.
Share
Strong
6%
🔧
Product quality
Product reports are mixed: several buyers received items that matched descriptions, while others reported damaged, faulty or unsuitable products.
Share
Weak
14%
📞
Communication
Customer service is frequently described as unresponsive or slow; reviewers cite unanswered emails, missed calls and limited assistance with refunds.
Share
Weak
20%
⭐
Overall experience
Overall experiences vary: a minority describe smooth purchases, but most detail issues with returns, refunds and customer support responses.
Share
Weak
26%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (May 2022 – September 2025).
A Fantastic Experience That Will Keep You Coming Back Time And Time Again
"I recently had the opportunity to purchase some products from Best Direct and I must say that I am thoroughly impressed with my experience. The process of ordering was a breeze, and their website is user-friendly, offering an array of unique and innovative products for home, cleaning, kitchen, DIY, health & fitness at the lowest prices on the internet. Their delivery system is highly efficient as well. My order arrived promptly within the expected timeframe and everything was packaged securely so as not to endure any damage during transit. The product itself surpassed all expectations too! It was exactly what I had been looking for – high-quality yet affordable which met my budget precisely while adding value to my daily routine. Best Direct's commitment to customer satisfaction clearly shines through in every aspect of their service; excellent quality products combined with reasonable pricing along with fast shipping make it a de facto destination for all shopping requirements. Overall, they are true pioneers in providing unparalleled consumer value proposition by delivering outstanding products directly to you combined with efficient service levels at unbeatable price points - one click away! I will continue giving them business while recommending them wholeheartedly"
Herbert
Collected.reviews
May 28, 2022
Featured for: Positive ordering and delivery
AVOID - WORST COMPANY GOING
"This company are definitely the worst p*** takers going. Due to receiving absolutely nothing from them after sending back one of their items which was..."
Heather Hannon
Trustpilot
Sep 30, 2025
Featured for: Needed PayPal for refund
Customer Experience with Best Direct- Must Do Better
"At the time of writing it seems that the trend for quick to deliver but slow to refund on returns is a recurring theme. My experience was post the del..."
M J H
Trustpilot
Sep 30, 2025
Featured for: Detailed refund and delays
Problem resolved.
"Had a problem when ordering online. When directed to my bank to verify payment, could not get back to finalise order. Had to wait over weekend to try..."
Ian Williams
Trustpilot
Sep 30, 2025
Featured for: Issue resolved by agent
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
L
Linda Thomas
trustpilot.com
Sep 30, 2025
I have ordered several items from …
I have ordered several items from best direct everything was fine until you return an item. Post office have said no one was in so couldn't be deliver...
B
Barbara Quick
trustpilot.com
Sep 30, 2025
Update
I would have given zero stars as I have sent numerous emails and made phone calls requesting refund for damaged air conditioning unit I have never dea...
I
Isabella Mccahill
trustpilot.com
Sep 30, 2025
I annoyed wanted to buy 2 bottlles of…
I wanted to buy 2 bottlles of restorye £29 95 postage was £5 95 and then another £2was added on was told it was a service charge or something...
H
Heather Hannon
trustpilot.com
Sep 30, 2025
AVOID - WORST COMPANY GOING
This company are definitely the worst p*** takers going. Due to receiving absolutely nothing from them after sending back one of their items which was...
T
Trevor Meakin
trustpilot.com
Sep 30, 2025
VERY UNTRUSTWORTHY COMPANY, BEWARE!!!
This company deserve zero stars. Received the product but in the meantime spoke to a friend who had ordered the same product and it had given her a sk...
M
Mr david west
trustpilot.com
Sep 30, 2025
Trying to get a returns label for order…
Trying to get a returns label for ord...
M
MR ANDREW THOMPSON
trustpilot.com
Sep 30, 2025
i ordered some cleaning stuff in which…
i ordered some cleaning stuff in which they said i could get it sent next i paid a higher rate for this service i still haven't received it they have...
S
Sue Robson
trustpilot.com
Sep 30, 2025
Customer Service Non Existant
I ordered several items of jeans and bras from this company only because it said 30 days guarantee returns. I returned the items well within the 30 da...
N
Nima Warsame
trustpilot.com
Sep 30, 2025
Terrible customer service
So this arrived and I was excited at first but then found out parts were melted together so I contacted customer service, the guy on the phone kept re...
M
M J H
trustpilot.com
Sep 30, 2025
Customer Experience with Best Direct- Must Do Better
At the time of writing it seems that the trend for quick to deliver but slow to refund on returns is a recurring theme. My experience was post the del...
S
Sylvia
trustpilot.com
Sep 30, 2025
Floor exerciser
I purchased a floor leg exerciser from this company costing 99.99 but had to return it unfortunately because of its weight. I returned it via Evri on...
R
Robert O
trustpilot.com
Sep 30, 2025
Worst company i have ever dealt…
Worst company i have ever dealt with.The item i ordered was never delivered to me so contacted Bestdirect Customer Services.(Evri had lost it or deliv...
I
Ian Williams
trustpilot.com
Sep 30, 2025
Problem resolved.
Had a problem when ordering online. When directed to my bank to verify payment, could not get back to finalise order. Had to wait over weekend to try...
M
Mcos
trustpilot.com
Sep 30, 2025
Took 2 weeks to arrive
Took 2 weeks to arrive. After emailing them I was told they were waiting...
M
Mr S Burton
trustpilot.com
Sep 30, 2025
Great products
We have brought loads from this company and...
R
Rodney Seal
trustpilot.com
Sep 30, 2025
Air fryer packed up after less than 6 months
All they are interested in is sending a returns address no customer relations whatsoever strange how they only...
M
Mr Reviewer
trustpilot.com
Sep 30, 2025
CALL CHARGES TO CUSTOMER SERVICE
Ordered product on Sunday and it arrived on Wednesday all in good working order. However, there was no confirmation email and I called them to be told...
L
Lee Hutchinson
trustpilot.com
Sep 30, 2025
I got a item from best direct and when…
I got a item from best direct and when came it did not work there said I can send it back but it will cost me £6.99 for postage I ask...
M
Mrs Karen Husband
trustpilot.com
Sep 30, 2025
Air cooker
Product was easy to order, arrived on time, well packaged. Produ...
J
Jim Storey
trustpilot.com
Sep 30, 2025
Well i ordered item and it arrived on…
Well i ordered item and it arrived on date it said it would ? The product...
Conclusion
Reviews show a clear pattern: many customers report satisfactory ordering and occasions of good product fit, but a larger share describe problems with returns, refunds and customer service responsiveness. Specific examples in the reviews include reviewers paying return postage (e.g. £6.99), high call charges and instances where PayPal intervention was required to obtain a refund. If you consider buying from Best Direct, keep thorough proof of postage, retain all order and delivery records and consider using a payment method with buyer protection. For higher-value purchases, check the returns policy carefully and allow time for documented refund processing before escalating.