Reviewers often praise Apricot clothing for fabric quality, fit, and design. Many say ordering is quick and store staff are helpful. A clear set of complaints focuses on weak post‑purchase contact online, refunds, and delivery updates. These mixed experiences lead to very different outcomes for customers.
Examples from available reviews (Oct 2021 – Mar 2026).
Dress is elegant, fits well, and is comfortable with quality fabric.
“fits perfectly, and feels incredibly comfortable”
Item ordered and paid for on 29 January still not received.
“Still not received!”
Reviewer returned a dress and despite proof, was ignored and unreimbursed.
“I forwarded all of the documentation to Apricot but they ignored my email.”
Store assistant Monika provided exceptional helpful service and styling advice.
“Her eye for detail and customer service was outstanding!”
Store teams are often described as helpful, patient, and efficient. Several reviews mention specific assistants who offered styling tips and sorted purchases quickly in store. Some poor in‑store service appears in the feedback, but it seems less common.
Many reviewers describe items as good value and mention finding bargains in sales. They often tie value to material quality and sturdy construction. A small number question the promise of free returns and report unexpected deductions.
Customers frequently say the website is easy to use and ordering is straightforward. Many report prompt delivery, and several say items matched their size expectations. A minority mention account or returns‑form issues that stopped them returning items online.
Reviews often point to soft fabrics, accurate fit, and well‑made dresses and knitwear. Some report defects, including creasing on arrival, shrinkage after washing, and items arriving in poor condition. Praise for quality appears more often than defect reports.
The strongest negative theme is lack of response: unanswered emails, refunds not processed, and no way to reach anyone by phone. Multiple reviewers say they got no reply after sending return proof or asking about missing parcels. Positive notes on communication mostly relate to individual store staff keeping customers informed.
Many shoppers describe smooth purchases and say they would buy again, mainly because of the products and in‑store service. A distinct group reports strong frustration linked to after‑sales problems online, especially communication and refunds. Overall, feedback shows broadly positive product and store experiences alongside concentrated post‑purchase service issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (20) · Reviews (1) · Quotes shortened · As of: March 2026
Dress is elegant, fits well, and is comfortable with quality fabric.
“fits perfectly, and feels incredibly comfortable”
Item ordered and paid for on 29 January still not received.
“Still not received!”
Return shows as pending and the website message received no reply.
“All it says is that it’s pending!!”
First-time buyer was delighted with the item and customer service.
“delighted with Item and service.”
Reviewer is very pleased with both items ordered.
“Very pleased with both items ordered ☺️”
Reviewer experienced great service from the company.
“Great service”
In-store staff ordered an item online which arrived two days later.
“the helpful lady found it on the site and ordered it”
Dress arrived creased and in poor condition and did not fit.
“it arrive in such a screwed up condition it looked terrible”
Jumpers have amazing quality and pretty designs; reviewer needed larger size for length.
“The quality is amazing”
Bought a well-made top on sale; ordering and delivery were easy.
“A real bargain for a well made top.”
Website easy to navigate; items delivered quickly and true to size.
“Website really easy to navigate from start to finish.”
Paid for 3–5 day delivery on 28 January but still awaiting item.
“I paid 3.99 for a 3 to 5 day delivery”
Return system was easy and free, encouraging first-time purchase.
“Really easy return system and cost free.”
Good quality clothes, excellent customer care, and fast dispatch.
“Excellent customer care”
Reviewer would definitely buy from Apricot again.
“Would definitely buy from apricot again”
Clothes are lovely with good material and value for price.
“good material and valu for the price”
Item arrived swiftly and the dress is good quality.
“It arrived swiftly.”
Fur jackets are super soft with amazing quality and compliments.
“Amazing quality.”
First Apricot order: lovely dress, speedy delivery, very happy customer.
“Lovely dress, speedy delivery.”
Excellent from start to finish; great experience.
“Great experience.”
Dress had beautiful material but neckline was too low.
“the neckline is far too low”
Order arrived in perfect condition and was a great item.
“Arrived in perfect condition”
Goods ordered on holiday arrived safely at home in the UK.
“my goods arrived at my home in the UK safely”
Dress was good quality, reasonably priced, and delivered quickly.
“Good quality dress.”
Reviewer absolutely loves Apricot clothes.
“Absolutely love apricot clothes”
Website provided good size guidance, prices, and quick delivery.
“Good website, good guidance on sizes”
Reviewer loves Apricot clothing for good quality and fit.
“good quality, good fit”
In-store staff were helpful and kept reviewer fully updated on shipping.
“kept fully up to date with shipping”
Reviewer experienced poor communication and delayed deliveries for multiple orders.
“I am still waiting for a delivery/update on 3 orders.”
Product sizing differed from usual standards, arriving too large.
“sizing didn’t match the usual standards.”
Order delivered to shop within a few days.
“brilliant was here within a few days”
Ordering was easy but returning items was slightly difficult.
“Easy to order Slightly more difficult to return”
Reviewer was very pleased with their recent purchase.
“Very pleased with my recent purchase”
Reviewer requests a customer service phone number and better courier communication.
“You need a customer service phone number”
Retail assistant was efficient and friendly; goods delivered faster than expected.
“Retail assistant was quick efficient and very friendly.”
Jumper is comfortable, soft, and suitable for day or night.
“feels lovely and soft.”
Purchase was easy, delivery prompt, and dresses true to size.
“Dresses all true to size and good quality.”
Bought a sale jacket at an excellent price; ordering and delivery were easy.
“Excellent price, easy to order and quick delivery.”
Ordering was very easy and delivery was fast.
“Very easy to order, fast delivery.”
Not perfect, but reviewer intends to return and buy more.
“I will definitely be back to bye more”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Apricot is a womenswear retailer selling dresses, knitwear, outerwear, and accessories. It trades online and through physical stores. Product pages usually show photos, sizing, and fabric details to help buyers choose. Apricot handles online orders and in‑store purchases through standard retail fulfilment routes.