Reviewers most commonly praise Apricot for fabric quality, easy online ordering and prompt deliveries, and many highlight helpful in-store staff. Some customers report inconsistent sizing and design details, so check the size guidance carefully before buying. Several reviews note difficulty contacting phone support and occasional issues with courier communication (Evri), and a few mention return delivery charges. If these factors matter, consider shop collection or confirming return costs before purchase; overall many customers report a satisfactory shopping experience.
Examples from available reviews (Oct 2021 – Feb 2026).
High-quality, timeless garments and helpful customer service made it a positive purchase.
“What really stood out to me was the high quality fabric used for each garment.”
Reviewer experienced poor communication and delayed deliveries for multiple orders.
“I am still waiting for a delivery/update on 3 orders.”
Product sizing differed from usual standards, arriving too large.
“sizing didn’t match the usual standards.”
Bought a sale jacket at an excellent price; ordering and delivery were easy.
“Excellent price, easy to order and quick delivery.”
In-store staff and some email contacts are often described as helpful; however a number of reviewers report difficulty reaching phone support or inconsistent information.
Many reviewers note reasonable prices or good sale offers; a few cite return or delivery charges that reduce perceived value.
Ordering, website navigation and delivery are frequently reported as easy and prompt; some customers experienced returns friction or courier delays.
Materials, fit and overall finish are commonly praised as good and durable; a minority mention inconsistent sizing or specific design issues.
Order updates and shop communications are praised in several reviews, while others report conflicting information and poor courier communication.
Most reviewers report a positive overall experience with product, service and delivery; a smaller group report problems with sizing and customer contact.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (20) · Reviews (1) · Quotes shortened · As of: February 2026
Dress is elegant, fits well, and is comfortable with quality fabric.
“fits perfectly, and feels incredibly comfortable”
Item ordered and paid for on 29 January still not received.
“Still not received!”
Return shows as pending and the website message received no reply.
“All it says is that it’s pending!!”
First-time buyer was delighted with the item and customer service.
“delighted with Item and service.”
Reviewer is very pleased with both items ordered.
“Very pleased with both items ordered ☺️”
Reviewer experienced great service from the company.
“Great service”
In-store staff ordered an item online which arrived two days later.
“the helpful lady found it on the site and ordered it”
Dress arrived creased and in poor condition and did not fit.
“it arrive in such a screwed up condition it looked terrible”
Jumpers have amazing quality and pretty designs; reviewer needed larger size for length.
“The quality is amazing”
Bought a well-made top on sale; ordering and delivery were easy.
“A real bargain for a well made top.”
Website easy to navigate; items delivered quickly and true to size.
“Website really easy to navigate from start to finish.”
Paid for 3–5 day delivery on 28 January but still awaiting item.
“I paid 3.99 for a 3 to 5 day delivery”
Return system was easy and free, encouraging first-time purchase.
“Really easy return system and cost free.”
Good quality clothes, excellent customer care, and fast dispatch.
“Excellent customer care”
Reviewer would definitely buy from Apricot again.
“Would definitely buy from apricot again”
Clothes are lovely with good material and value for price.
“good material and valu for the price”
Item arrived swiftly and the dress is good quality.
“It arrived swiftly.”
Fur jackets are super soft with amazing quality and compliments.
“Amazing quality.”
First Apricot order: lovely dress, speedy delivery, very happy customer.
“Lovely dress, speedy delivery.”
Excellent from start to finish; great experience.
“Great experience.”
Dress had beautiful material but neckline was too low.
“the neckline is far too low”
Order arrived in perfect condition and was a great item.
“Arrived in perfect condition”
Goods ordered on holiday arrived safely at home in the UK.
“my goods arrived at my home in the UK safely”
Dress was good quality, reasonably priced, and delivered quickly.
“Good quality dress.”
Reviewer absolutely loves Apricot clothes.
“Absolutely love apricot clothes”
Website provided good size guidance, prices, and quick delivery.
“Good website, good guidance on sizes”
Reviewer loves Apricot clothing for good quality and fit.
“good quality, good fit”
In-store staff were helpful and kept reviewer fully updated on shipping.
“kept fully up to date with shipping”
Reviewer experienced poor communication and delayed deliveries for multiple orders.
“I am still waiting for a delivery/update on 3 orders.”
Product sizing differed from usual standards, arriving too large.
“sizing didn’t match the usual standards.”
Order delivered to shop within a few days.
“brilliant was here within a few days”
Ordering was easy but returning items was slightly difficult.
“Easy to order Slightly more difficult to return”
Reviewer was very pleased with their recent purchase.
“Very pleased with my recent purchase”
Reviewer requests a customer service phone number and better courier communication.
“You need a customer service phone number”
Retail assistant was efficient and friendly; goods delivered faster than expected.
“Retail assistant was quick efficient and very friendly.”
Jumper is comfortable, soft, and suitable for day or night.
“feels lovely and soft.”
Purchase was easy, delivery prompt, and dresses true to size.
“Dresses all true to size and good quality.”
Bought a sale jacket at an excellent price; ordering and delivery were easy.
“Excellent price, easy to order and quick delivery.”
Ordering was very easy and delivery was fast.
“Very easy to order, fast delivery.”
Not perfect, but reviewer intends to return and buy more.
“I will definitely be back to bye more”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Apricot is a UK-based womenswear retailer operating both online and through physical shops. It offers seasonal clothing targeted at adult women and supports online ordering, shop collection and standard delivery services. People searching reviews typically want information on product quality, sizing, delivery reliability and customer support channels.