Reviews Analysed
21
We Collect & Analyse Reviews
Apricot
Experiences & Reviews
Apricot is a UK-based womenswear retailer operating both online and through physical shops. It offers seasonal clothing targeted at adult women and supports online ordering, shop collection and standard delivery services. People searching reviews typically want information on product quality, sizing, delivery reliability and customer support channels.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
18d
Overall Rating
4.5
Our Analysis
🎯
Service quality
In-store staff and some email contacts are often described as helpful; however a number of reviewers report difficulty reaching phone support or inconsistent information.
Share
Mixed
10%
💰
Value for money
Many reviewers note reasonable prices or good sale offers; a few cite return or delivery charges that reduce perceived value.
Share
Strong
7%
⚡
User experience
Ordering, website navigation and delivery are frequently reported as easy and prompt; some customers experienced returns friction or courier delays.
Share
Strong
24%
🔧
Product quality
Materials, fit and overall finish are commonly praised as good and durable; a minority mention inconsistent sizing or specific design issues.
Share
Strong
17%
📞
Communication
Order updates and shop communications are praised in several reviews, while others report conflicting information and poor courier communication.
Share
Mixed
7%
⭐
Overall experience
Most reviewers report a positive overall experience with product, service and delivery; a smaller group report problems with sizing and customer contact.
Share
Strong
35%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (May 2022 – September 2025).
Timeless clothing made from high-quality fabrics
"I recently purchased some clothing from Apricot, and I must say that I had a very positive experience. Their website was easy to navigate with clear descriptions of each product, and their selection of dresses, tops, and jumpsuits in playful prints were all really appealing. It was difficult for me to choose just one item! What really stood out to me was the high quality fabric used for each garment. The clothing felt durable yet comfortable when worn. Additionally, the style of each piece is simply timeless. Customer service at Apricot is exceptional as well. They promptly responded to my questions about sizing via email and offered valuable advice on which size would fit best based on my measurements. In conclusion, if you're looking for unique and fashionable women's apparel that will stand the test of time in terms of both quality and style, then I highly recommend giving Apricot a try!"
Keshawn
Collected.reviews
May 31, 2022
Featured for: Comprehensive praise: fabric, website, service
I cannot get through to customer service
"I am still waiting for a delivery/update on 3 orders. I have called you many times over the last month but only got through twice and was given confli..."
Jayne Block
Trustpilot
Sep 30, 2025
Featured for: Couldn't reach customer service, delivery issues
Different size
"The price, quality, and customer service were great. Unfortunately, the sizing didn’t match the usual standards. I ordered a Medium, which should be a..."
customer
Trustpilot
Sep 30, 2025
Featured for: Good price and service, sizing issue
Got a jacket in the sale
"Got a jacket in the sale. Excellent price, easy to order..."
maria
Trustpilot
Sep 30, 2025
Featured for: Sale purchase: good price, fast delivery
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
L
Lesley Tomlinson
trustpilot.com
Sep 30, 2025
I have recently purchased a dress
I have recently purchased a dress. Beautiful material and design but unfortunately in my opi...
o
of
trustpilot.com
Sep 30, 2025
Fantastic from start to finish
Fantastic from start to finish. Arrived i...
P
Pam Bourne
trustpilot.com
Sep 30, 2025
HAPPY
I have ordered a sales item whilst on holiday in Spain, so ple...
R
Roxy Mason
trustpilot.com
Sep 30, 2025
Good quality dress
Good quality dress. Reason...
V
Vicky Hardcastle
trustpilot.com
Sep 30, 2025
Absolutely love apricot clothes
Absolutely love...
A
Alison F
trustpilot.com
Sep 30, 2025
Good website
Good website, good guidance on siz...
s
shelley matthews
trustpilot.com
Sep 30, 2025
Great
Great, love Apricot's clothing, go...
E
Elaine Woosnam
trustpilot.com
Sep 30, 2025
The people instore who arranged the…
The people instore who arranged the order were most helpful. I was kept ful...
J
Jayne Block
trustpilot.com
Sep 30, 2025
I cannot get through to customer service
I am still waiting for a delivery/update on 3 orders. I have called you many times over the last month but only got through twice and was given confli...
c
customer
trustpilot.com
Sep 30, 2025
Different size
The price, quality, and customer service were great. Unfortunately, the sizing didn’t match the usual standards. I ordered a Medium, which should be a...
J
Jenny
trustpilot.com
Sep 30, 2025
ordered and collected brilliant
Ordered to be delivered to shop,br...
c
customer
trustpilot.com
Sep 30, 2025
Easy to order
Easy to order Slightly more d...
L
Lydia Tweed
trustpilot.com
Sep 30, 2025
Very pleased with my recent purchase
Very pleased with...
E
Emma Cowdrill
trustpilot.com
Sep 30, 2025
You need a customer service phone…
You need a customer service phone...
T
Tina Emerson
trustpilot.com
Sep 30, 2025
Great service from Apricot shop
Retail assistant was quick efficient and very frien...
C
Christine Ward
trustpilot.com
Sep 30, 2025
Great Jumper
Lovely comfy jumper, feels lovely and...
c
customer
trustpilot.com
Sep 30, 2025
Great experience
Easy to buy and delivered promptly. Dre...
m
maria
trustpilot.com
Sep 30, 2025
Got a jacket in the sale
Got a jacket in the sale. Excellent price, easy to order...
N
Nikki P.
trustpilot.com
Sep 30, 2025
Very easy to order
Very easy to orde...
P
Peyton Baldwin
trustpilot.com
Sep 30, 2025
Not the best but I will definitely be…
Not the best but I will definitely b...
Conclusion
Reviewers most commonly praise Apricot for fabric quality, easy online ordering and prompt deliveries, and many highlight helpful in-store staff. Some customers report inconsistent sizing and design details, so check the size guidance carefully before buying. Several reviews note difficulty contacting phone support and occasional issues with courier communication (Evri), and a few mention return delivery charges. If these factors matter, consider shop collection or confirming return costs before purchase; overall many customers report a satisfactory shopping experience.