Reviewers often praise Apricot clothing for fabric quality, fit, and design. Many say ordering is quick and store staff are helpful. A clear set of complaints focuses on weak post‑purchase contact online, refunds, and delivery updates. These mixed experiences lead to very different outcomes for customers.
Examples from available reviews (Oct 2021 – Mar 2026).
Dress is elegant, fits well, and is comfortable with quality fabric.
“fits perfectly, and feels incredibly comfortable”
Item ordered and paid for on 29 January still not received.
“Still not received!”
Reviewer returned a dress and despite proof, was ignored and unreimbursed.
“I forwarded all of the documentation to Apricot but they ignored my email.”
Store assistant Monika provided exceptional helpful service and styling advice.
“Her eye for detail and customer service was outstanding!”
Store teams are often described as helpful, patient, and efficient. Several reviews mention specific assistants who offered styling tips and sorted purchases quickly in store. Some poor in‑store service appears in the feedback, but it seems less common.
Many reviewers describe items as good value and mention finding bargains in sales. They often tie value to material quality and sturdy construction. A small number question the promise of free returns and report unexpected deductions.
Customers frequently say the website is easy to use and ordering is straightforward. Many report prompt delivery, and several say items matched their size expectations. A minority mention account or returns‑form issues that stopped them returning items online.
Reviews often point to soft fabrics, accurate fit, and well‑made dresses and knitwear. Some report defects, including creasing on arrival, shrinkage after washing, and items arriving in poor condition. Praise for quality appears more often than defect reports.
The strongest negative theme is lack of response: unanswered emails, refunds not processed, and no way to reach anyone by phone. Multiple reviewers say they got no reply after sending return proof or asking about missing parcels. Positive notes on communication mostly relate to individual store staff keeping customers informed.
Many shoppers describe smooth purchases and say they would buy again, mainly because of the products and in‑store service. A distinct group reports strong frustration linked to after‑sales problems online, especially communication and refunds. Overall, feedback shows broadly positive product and store experiences alongside concentrated post‑purchase service issues.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (20) · Reviews (1) · Quotes shortened · As of: March 2026
Items are individual in style and easy to wear.
“All items are individual and easy to wear”
Reviewer reports horrible communication and an overdue $200 refund.
“Horrible communication.”
Parcel undelivered and multiple contact attempts received no response.
“You can't phone them. I've been totally ignored!”
Reviewer experienced slow replies and difficulties resolving size/order issues.
“Is extremely difficult to get somebody to actually talk to”
Reviewer returned a dress and despite proof, was ignored and unreimbursed.
“I forwarded all of the documentation to Apricot but they ignored my email.”
Clothes run small and returns are not truly free; £3.99 deducted.
“THEY Claim that returns are free - THEY ARE NOT!”
Poor customer service, unexpected delivery charges, and no phone contact available.
“The WORST customer service!!!”
Trousers showed severe creasing and store would not accept the return.
“Within 5 minutes of wearing them they looked awful”
Faulty item not fully refunded and emails ignored; dispute initiated.
“Awful customer service!”
Reviewer experienced non-existent customer service and unprocessed refunds.
“Awful customer service or should I say non existent!!!”
Returned a dress and received no refund or response.
“Retuned a £35 dress which hasn’t been refunded.”
Store refused refund without the tag despite receipt and poor service.
“where is the tag I told her I had the receipt”
Dress shrank significantly after following the washing instructions.
“has shrunk significantly.”
Returned an item and received no further communication or refund.
“since then they've replied to none of my correspondence.”
Unable to submit a return because account and returns form would not accept order.
“I’m unable to lock into my account or create an account”
I recently purchased some clothing from Apricot, and I must say that I had a very positive experience. Their website was easy to navigate with clear descriptions of each product, and their selection of dresses, tops, and jumpsuits in playful prints were all really appealing. It was difficult for me to choose just one item!
What really stood out to me was the high quality fabric used for each garment. The clothing felt durable yet comfortable when worn. Additionally, the style of each piece is simply timeless.
Customer service at Apricot is exceptional as well. They promptly responded to my questions about sizing via email and offered valuable advice on which size would fit best based on my measurements.
In conclusion, if you're looking for unique and fashionable women's apparel that will stand the test of time in terms of both quality and style, then I highly recommend giving Apricot a try!
Company ignored emails and allegedly failed to refund £100.
“Owe me £100”
Cannot return items and has received no response from customer services.
“no free returns as stated & no response from costumer services”
Helpful and patient sales assistant provided excellent in-store service.
“absolutely 5star service and so helpful”
Was charged for an item not received and got no response.
“They deducted £32.99 from my account 14th March but I have never received the item.”
Store assistant Monika provided exceptional helpful service and styling advice.
“Her eye for detail and customer service was outstanding!”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Apricot is a womenswear retailer selling dresses, knitwear, outerwear, and accessories. It trades online and through physical stores. Product pages usually show photos, sizing, and fabric details to help buyers choose. Apricot handles online orders and in‑store purchases through standard retail fulfilment routes.