Reviewers most commonly praise Apricot for fabric quality, easy online ordering and prompt deliveries, and many highlight helpful in-store staff. Some customers report inconsistent sizing and design details, so check the size guidance carefully before buying. Several reviews note difficulty contacting phone support and occasional issues with courier communication (Evri), and a few mention return delivery charges. If these factors matter, consider shop collection or confirming return costs before purchase; overall many customers report a satisfactory shopping experience.
Examples from available reviews (Oct 2021 – Feb 2026).
High-quality, timeless garments and helpful customer service made it a positive purchase.
“What really stood out to me was the high quality fabric used for each garment.”
Reviewer experienced poor communication and delayed deliveries for multiple orders.
“I am still waiting for a delivery/update on 3 orders.”
Product sizing differed from usual standards, arriving too large.
“sizing didn’t match the usual standards.”
Bought a sale jacket at an excellent price; ordering and delivery were easy.
“Excellent price, easy to order and quick delivery.”
In-store staff and some email contacts are often described as helpful; however a number of reviewers report difficulty reaching phone support or inconsistent information.
Many reviewers note reasonable prices or good sale offers; a few cite return or delivery charges that reduce perceived value.
Ordering, website navigation and delivery are frequently reported as easy and prompt; some customers experienced returns friction or courier delays.
Materials, fit and overall finish are commonly praised as good and durable; a minority mention inconsistent sizing or specific design issues.
Order updates and shop communications are praised in several reviews, while others report conflicting information and poor courier communication.
Most reviewers report a positive overall experience with product, service and delivery; a smaller group report problems with sizing and customer contact.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Reviews (20) · Reviews (1) · Quotes shortened · As of: February 2026
Items are individual in style and easy to wear.
“All items are individual and easy to wear”
Reviewer reports horrible communication and an overdue $200 refund.
“Horrible communication.”
Parcel undelivered and multiple contact attempts received no response.
“You can't phone them. I've been totally ignored!”
Reviewer experienced slow replies and difficulties resolving size/order issues.
“Is extremely difficult to get somebody to actually talk to”
Reviewer returned a dress and despite proof, was ignored and unreimbursed.
“I forwarded all of the documentation to Apricot but they ignored my email.”
Clothes run small and returns are not truly free; £3.99 deducted.
“THEY Claim that returns are free - THEY ARE NOT!”
Poor customer service, unexpected delivery charges, and no phone contact available.
“The WORST customer service!!!”
Trousers showed severe creasing and store would not accept the return.
“Within 5 minutes of wearing them they looked awful”
Faulty item not fully refunded and emails ignored; dispute initiated.
“Awful customer service!”
Reviewer experienced non-existent customer service and unprocessed refunds.
“Awful customer service or should I say non existent!!!”
Returned a dress and received no refund or response.
“Retuned a £35 dress which hasn’t been refunded.”
Store refused refund without the tag despite receipt and poor service.
“where is the tag I told her I had the receipt”
Dress shrank significantly after following the washing instructions.
“has shrunk significantly.”
Returned an item and received no further communication or refund.
“since then they've replied to none of my correspondence.”
Unable to submit a return because account and returns form would not accept order.
“I’m unable to lock into my account or create an account”
I recently purchased some clothing from Apricot, and I must say that I had a very positive experience. Their website was easy to navigate with clear descriptions of each product, and their selection of dresses, tops, and jumpsuits in playful prints were all really appealing. It was difficult for me to choose just one item!
What really stood out to me was the high quality fabric used for each garment. The clothing felt durable yet comfortable when worn. Additionally, the style of each piece is simply timeless.
Customer service at Apricot is exceptional as well. They promptly responded to my questions about sizing via email and offered valuable advice on which size would fit best based on my measurements.
In conclusion, if you're looking for unique and fashionable women's apparel that will stand the test of time in terms of both quality and style, then I highly recommend giving Apricot a try!
Company ignored emails and allegedly failed to refund £100.
“Owe me £100”
Cannot return items and has received no response from customer services.
“no free returns as stated & no response from costumer services”
Helpful and patient sales assistant provided excellent in-store service.
“absolutely 5star service and so helpful”
Was charged for an item not received and got no response.
“They deducted £32.99 from my account 14th March but I have never received the item.”
Store assistant Monika provided exceptional helpful service and styling advice.
“Her eye for detail and customer service was outstanding!”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Apricot is a UK-based womenswear retailer operating both online and through physical shops. It offers seasonal clothing targeted at adult women and supports online ordering, shop collection and standard delivery services. People searching reviews typically want information on product quality, sizing, delivery reliability and customer support channels.