Many reviewers highlight on-time delivery from an in-house fleet, fast replacements, and technicians who respond quickly. Several customers mention clear dispatch updates and prompt emails about backorders. Another set of reviews describes missed deliveries, disputed failed-delivery charges, and orders that arrived wrong or not at all. Communication ranges from near-instant replies to reports of no stock warning.
Examples from available reviews (Dec 2021 – Feb 2026).
Company has a large fleet and provides punctual, reliable deliveries.
“huge fleet so always available and always on time”
Technician Mike sorted the central heating and sent arrival alerts.
“Thanks you, Mike for sorting out my central heating”
They charged failed-delivery fee despite failing to give notice or bring in fridge.
“We will have to charge you £71.50 plus vat for ‘ Failed Delivery ‘ .”
They sold wrong product, sent incomplete items and failed to follow up.
“I bought a pack of 6 air fresheners and I got only 2 triggers”
Many reviews describe reliable, on-time delivery and an in-house fleet. Several 5-star comments note quick technician callouts and consistent performance from the same team. Several 1-star reviews mention missed deliveries and disputed failed-delivery charges.
Some customers call it good value and mention an automatic price reduction over several years. Value-for-money comments mostly appear alongside praise for delivery and service. Only a limited number of reviews complain directly about price.
Many customers mention fast arrival notifications and helpful delivery teams during orders. A smaller but notable group reports unsafe driving by a delivery driver and lost trust after service failures. Negative comments focus more on safety and confidence than on cost.
Some reviews mention replacements that arrived successfully and technical faults that were fixed. Several low-rated reviews describe incorrect or incomplete items, including at least one case where items did not meet specifications. Claims of counterfeit or poor-fitting products appear, but less often.
Many reviews note quick backorder emails and fast replies from staff. Others say they got no stock notice or no follow-up after incorrect shipments. Overall, communication ranges from immediate updates to a lack of proactive contact.
Reviews show a clear split between many high ratings and several serious failures. Positive accounts centre on dependable delivery, quick replacements, and responsive staff. Negative reports focus on missed deliveries, billing disputes, and incorrect fulfilment that damaged trust.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (21) · Reviews (20) · Reviews (1) · Quotes shortened · As of: February 2026
Ordered wedding items that never arrived; customer service was unresponsive.
“I ordered napkins and cutlery for a wedding never arrived”
I decided to place an order as a result of the positive information I gathered from their customers.
What I've ordered is the Aquarius Twin little toilet roll dispenser, which is a new model.
Customer service is amazing; they supported me in placing the correct purchase in a timely manner. I highly recommend them.
My order, on the other hand, was delivered in a state that was completely different from the one shown on their website.
I won't be able to find a substitute item because it is so close to Christmas, and they have just offered to collect it, which means I will be without it just before the holiday season.
The company has lost my trust, and I will not be doing business with them again.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Alliance Online is a UK e-commerce retailer and distributor. Its website lets business and consumer customers browse the catalogue and place orders. Users can manage accounts, check out online, and choose scheduled UK delivery. The site also provides payment information, delivery options, and standard returns details. Support is available by phone and email for order questions and after-sales help.