Many reviewers highlight on-time delivery from an in-house fleet, fast replacements, and technicians who respond quickly. Several customers mention clear dispatch updates and prompt emails about backorders. Another set of reviews describes missed deliveries, disputed failed-delivery charges, and orders that arrived wrong or not at all. Communication ranges from near-instant replies to reports of no stock warning.
Examples from available reviews (Dec 2021 – Feb 2026).
Company has a large fleet and provides punctual, reliable deliveries.
“huge fleet so always available and always on time”
Technician Mike sorted the central heating and sent arrival alerts.
“Thanks you, Mike for sorting out my central heating”
They charged failed-delivery fee despite failing to give notice or bring in fridge.
“We will have to charge you £71.50 plus vat for ‘ Failed Delivery ‘ .”
They sold wrong product, sent incomplete items and failed to follow up.
“I bought a pack of 6 air fresheners and I got only 2 triggers”
Many reviews describe reliable, on-time delivery and an in-house fleet. Several 5-star comments note quick technician callouts and consistent performance from the same team. Several 1-star reviews mention missed deliveries and disputed failed-delivery charges.
Some customers call it good value and mention an automatic price reduction over several years. Value-for-money comments mostly appear alongside praise for delivery and service. Only a limited number of reviews complain directly about price.
Many customers mention fast arrival notifications and helpful delivery teams during orders. A smaller but notable group reports unsafe driving by a delivery driver and lost trust after service failures. Negative comments focus more on safety and confidence than on cost.
Some reviews mention replacements that arrived successfully and technical faults that were fixed. Several low-rated reviews describe incorrect or incomplete items, including at least one case where items did not meet specifications. Claims of counterfeit or poor-fitting products appear, but less often.
Many reviews note quick backorder emails and fast replies from staff. Others say they got no stock notice or no follow-up after incorrect shipments. Overall, communication ranges from immediate updates to a lack of proactive contact.
Reviews show a clear split between many high ratings and several serious failures. Positive accounts centre on dependable delivery, quick replacements, and responsive staff. Negative reports focus on missed deliveries, billing disputes, and incorrect fulfilment that damaged trust.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (21) · Reviews (20) · Reviews (1) · Quotes shortened · As of: February 2026
Automatic price reductions continued, making shopping unnecessary.
“2 years in a row an automatic price reduction from Alliance.”
Alliance Online provided prompt delivery and clear dispatch communication.
“Excellent service from Alliance Online.”
Order didn't arrive despite promised delivery dates.
“Really bad customer service.”
They promptly communicated backorder status and delivered complete order.
“they emailed me in minutes”
Delivery driver drove dangerously and intimidated other road users.
“Driver swerving in and out of traffic with no indication.”
They sold wrong product, sent incomplete items and failed to follow up.
“I bought a pack of 6 air fresheners and I got only 2 triggers”
Excellent customer service and consistently outstanding product quality.
“Their customer service is second to none.”
Company replaced faulty microwave promptly with a superior model.
“Alliance immediately arranged a brand new replacement.”
Company has a large fleet and provides punctual, reliable deliveries.
“huge fleet so always available and always on time”
Efficient company with fast in-house deliveries and good prices.
“Always fast delivery delivered by their own team.”
They charged failed-delivery fee despite failing to give notice or bring in fridge.
“We will have to charge you £71.50 plus vat for ‘ Failed Delivery ‘ .”
Technician Mike sorted the central heating and sent arrival alerts.
“Thanks you, Mike for sorting out my central heating”
Efficient company with great customer service and reasonable prices.
“Fabulous company and great and efficient customer service.”
Reliable service with punctual deliveries and good value for money.
“Always on time, always value for money, very helpful delivery drivers.”
Reviewer is happy with professional service and communication.
“Professional service ,I'm very happy to work and communicate with alliance agencie.”
Generally reliable deliveries, occasional stock shortages are later fulfilled.
“the stock is sometimes unavailable but is always fulfilled.”
Backordered stock was delivered as promised on the revised date.
“stock was on back order but delivered as promised on revised date.”
Notified about backorder, chose to wait and received timely delivery.
“Delivery was great - not delivered through a 3rd party courier like DHL or Hermes or DPD but from themselves.”
Items went to backorder without notice and cancellation not allowed.
“At no time was I told they were out of stock.”
Products allegedly fake and lids did not fit specified cups.
“The 12oz lids they have do not fit 12 oz cups DO NOT BUY Akil”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Alliance Online is a UK e-commerce retailer and distributor. Its website lets business and consumer customers browse the catalogue and place orders. Users can manage accounts, check out online, and choose scheduled UK delivery. The site also provides payment information, delivery options, and standard returns details. Support is available by phone and email for order questions and after-sales help.