Alliance Online
Experiences & Reviews
Alliance Online is the trading name referenced in this set of customer reviews. This summary aggregates user feedback on ordering, delivery, product quality and customer support to help prospective buyers assess recent experiences.
Overview & Key Metrics
Our Analysis
Service quality
Many reviews describe prompt, helpful staff and timely deliveries, but a noticeable portion report missed or late deliveries and problematic driver conduct.
Value for money
Several customers mention reasonable or competitive pricing, while a minority report poor value when items arrive damaged, incorrect or extra charges are applied.
User experience
Ordering and delivery experiences vary: many praise clear backorder handling and fast dispatch, while others experienced delays, missing items or inability to cancel.
Product quality
Product reports are mixed: some buyers received reliable replacements or good-quality items; others received wrong goods, missing parts or items that did not fit.
Communication
Several reviewers note useful dispatch emails and quick customer updates; other customers report poor notice, unanswered queries or broken promises to follow up.
Overall experience
Overall impressions are split: many reviewers recommend the company for service and delivery, while a significant minority report unresolved problems and poor support.
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 22 verified reviews (December 2021 – September 2025).
Credit where it’s due
"Long overdue review. I bought a Daewoo Commercial Microwave from this company in January 2019. The product came with a good 3 year warranty. It went f..."
I'm my case they didn't know what they…
"I'm my case they didn't know what they were selling and wrongly advised the product. I bought a pack of 6 air fresheners and I got only 2 triggers and..."
Stay away from this company if you are a private household
"Never will deal with this company again . They sent message this morning saying new chiller fridge is being delivered today and will ring an hour befo..."
Recommend
"Really great company to deal with, I had bought 2 things one of which was on backorder and they notified me of this and asked whether if i would like..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (2) · Quotes shortened · As of: September 2025
Excellent service.
Excellent service from Alliance Online. Kept me informed with dispatch detai...
Bad customer service
I emailed in advance to make sure my order would arrive on time to be assured it would. It's well passed that day and I...
I really don't get some of the other…
I really don't get some of the other feedback. I ordered 4 items, but 2 weren't in stock, so they emailed me in minutes and said they would backorder...
Driver swerving in and out of traffic…
Driver swerving in and out of traffic with no indication. Drove dangerously close to my back bumper to try and intimidate me into moving over. Nearly...
I'm my case they didn't know what they…
I'm my case they didn't know what they were selling and wrongly advised the product. I bought a pack of 6 air fresheners and I got only 2 triggers and...
You are so good at what you do Emma!
I highly recommend this business. Their customer service is second to none. The product quality is consistently outstanding, exceeding my expectations...
Credit where it’s due
Long overdue review. I bought a Daewoo Commercial Microwave from this company in January 2019. The product came with a good 3 year warranty. It went f...
Great service
Great service, biggest in town, huge fleet...
Awesome company
Awesome company. I have used them multiple times and they are so efficient and good to deal...
Stay away from this company if you are a private household
Never will deal with this company again . They sent message this morning saying new chiller fridge is being delivered today and will ring an hour befo...
Thanks you
Thanks you, Mike for sorting out my central heating Had...
Fabulous, efficient company 😊
Fabulous company and great and efficient customer service. I've ordered twice now. Th...
I first used this company during…
I first used this company during lockdown for toilet rolls and dishwasher/washing machine consumables. Their service was 100% then, and this morning I...
Brilliant Alliance
Professional service ,I'm very happy to w...
Great Service
Found this company very reliable with good deliveries, the stock is sometimes unavaila...
Great service from this company
Great service from this company. stock was on back order...
Recommend
Really great company to deal with, I had bought 2 things one of which was on backorder and they notified me of this and asked whether if i would like...
Beware!
I ordered 4 items from this site. At no time was I told they were out of stock. Then magically, after they had taken my money, I was told they were a...
worse customer service ever
worse customer service ever, they rip off people stay away. Theyre products are fake a...
LOUSY LOUSY
LOUSY LOUSY BUY ELSEWHERE THEY WILL LET U DOWN I ordered napkins and cutlery for a wedding never arrived incredibly stressf...
Conclusion
Reviewers report a mix of reliable, fast deliveries and helpful customer support alongside repeated issues with stock notices, missed or late deliveries, and occasional unsafe driver behaviour. Positive examples include prompt replacements under warranty and clear backorder communications; negative examples include missing parts, long delays without follow-up, and disputed failed-delivery charges. Prospective buyers should check stock and backorder policies, ask about delivery windows and confirmation methods, and confirm warranty or replacement procedures before purchasing. Where timely delivery or complete kits are critical, consider contacting support for explicit delivery commitments and written confirmation.