Reviews Analysed
21
We Collect & Analyse Reviews
Aviva
Experiences & Reviews
Aviva is a UK-based insurer that offers personal and commercial insurance products including motor, home and life cover. It operates online quoting and policy management tools and provides telephone and chat support channels. Consumers searching reviews typically compare pricing, policy features and customer service responsiveness.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
17d
Overall Rating
4.6
Our Analysis
🎯
Service quality
Most reviewers report helpful, efficient interactions and smooth transactions; a minority describe rude staff or cancelled policies after contact.
Share
Strong
9%
💰
Value for money
Many reviewers cite competitive quotes, reasonable pricing and extras included as standard, making price a common positive factor.
Share
Strong
26%
⚡
User experience
Numerous reviewers praise an easy, clear online quoting and buying process; a few report frustrating input validation and slow live-chat replies.
Share
Strong
30%
🔧
Product quality
Customers note clear terms and adequate cover, with some mentioning additional options like breakdown cover or extras included by default.
Share
Strong
11%
📞
Communication
Reports are mixed: some praise helpful call-centre staff, while others describe slow live-chat responses or rude handling by managers.
Share
Weak
5%
⭐
Overall experience
Most reviewers describe a straightforward, satisfactory purchase experience; a smaller group cancelled or left after negative support interactions.
Share
Strong
20%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2022 – September 2025).
Aviva Car Insurance: Quality Assurance Guaranteed
"I recently purchased car insurance from Aviva and I must say that my experience has been very satisfying! Their website is user-friendly, making it easy for me to navigate through the different policies available. The process of selecting the policy and purchasing it was a breeze thanks to their informative and detailed instructions throughout. Their call center team was exceptionally helpful in answering any questions I had before finalizing my purchase. The coverage offered by Aviva is comprehensive, covering all areas that matter to me as a driver at an affordable price point. Also, they offer additional options such as breakdown cover which were perfect for my needs! Overall, I'm pleased with their service, professionalism, and support throughout the entire process. Given my positive experience, I would highly recommend Aviva to anyone who wants quality auto insurance backed up by expert advice and top-notch customer care."
Sallie Kub
Collected.reviews
Nov 23, 2022
Featured for: Multiple themes, positive and detailed
Trying to discuss change of policy with…
"Trying to discuss change of policy with the live chat system is a nightmare. If any of the car details does not follow the list they provide you spend..."
Mr Harding
Trustpilot
Sep 30, 2025
Featured for: Negative live-chat experience, cancelled policy
Very rude customer service especially…
"Very rude customer service especially from their mangers. I called to change the inception date of insurance and they changed the price as their websi..."
Sohel
Trustpilot
Sep 30, 2025
Featured for: Rude manager, complaint refused
Simple to use online quoting tool very…
"Simple to use online quoting tool very competiti..."
Dave Mason
Trustpilot
Sep 30, 2025
Featured for: Easy quoting tool, competitive pricing
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
S
STEPHEN EVANS
trustpilot.com
Sep 30, 2025
Exellent service
...
M
Mr Adrian Charles Wagstaff
trustpilot.com
Sep 30, 2025
straightforward and clearly presented
straightforward an...
j
jonathan
trustpilot.com
Sep 30, 2025
Online website easy to use.
Online website easy to use. Policy provided cov...
S
Stephen
trustpilot.com
Sep 30, 2025
great website and really easy to use
great website and...
J
Julie Grunnill
trustpilot.com
Sep 30, 2025
Your site was pretty easy to navigate…
Your site was pretty easy to navigate (for a technophobe like me) an...
M
Mo
trustpilot.com
Sep 30, 2025
Website easy to use
Website easy to use. Information to hand. Muc...
S
SMITH
trustpilot.com
Sep 30, 2025
Very competitive quote,
...
F
Fiona Crockett
trustpilot.com
Sep 30, 2025
Competitive price with extras as…
Competitive price wi...
p
pete harrison
trustpilot.com
Sep 30, 2025
viva aviva
easy to deal with, very com...
M
Mr Harding
trustpilot.com
Sep 30, 2025
Trying to discuss change of policy with…
Trying to discuss change of policy with the live chat system is a nightmare. If any of the car details does not follow the list they provide you spend...
A
Amanda
trustpilot.com
Sep 30, 2025
Brilliant products and reviews.
Brilliant produ...
M
Mr Karol Murawski
trustpilot.com
Sep 30, 2025
Easy cheap quickly and safely
...
R
Robert Mitchell
trustpilot.com
Sep 30, 2025
Nexcellento problems
...
M
MR P Spain
trustpilot.com
Sep 30, 2025
Good price & very easy to sort out…
Good price & very easy to...
K
Karen
trustpilot.com
Sep 30, 2025
Quick car quote and easy quotation sensibly priced
Quick and easy quota...
D
Dave Mason
trustpilot.com
Sep 30, 2025
Simple to use online quoting tool very…
Simple to use online quoting tool very competiti...
P
Paul
trustpilot.com
Sep 30, 2025
Good product
Easy to get quote, terms set out clear...
D
Dr Bob Tranter
trustpilot.com
Sep 30, 2025
An easy experience and quick to…
An easy experience and quick to c...
P
Patsy Kelly
trustpilot.com
Sep 30, 2025
Car Insurance
Very competitive quote...
S
Sohel
trustpilot.com
Sep 30, 2025
Very rude customer service especially…
Very rude customer service especially from their mangers. I called to change the inception date of insurance and they changed the price as their websi...
Conclusion
Reviews show strong positive signals for Aviva’s online quoting and purchase flow and for perceived value: many customers highlight easy-to-use website, competitive quotes and clear policy terms. Product features such as extras and breakdown cover are frequently mentioned as positives. However, a minority of reviewers report poor communication experiences, notably slow live-chat responses and at least one report of rude handling by a manager. Consumers should try an online quote to compare pricing and check support availability and complaint processes before committing.