Many reviewers highlight Aviva’s smooth online processes and competitive prices. Customers often mention quick purchases and straightforward claims handling. A steady stream of reviews points to poor communication, including live-chat problems and unanswered questions. Ratings show a clear split between very satisfied customers and strong complaints.
Examples from available reviews (Nov 2022 – Mar 2026).
Website was great and very easy to use.
“great website and really easy to use”
Claim was handled promptly and repairs were excellent.
“Aviva and Solus really helped me out to getting my car back to normal.”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
No response on a claim, billing errors, and poor communication.
“I have received no response at all.”
Several reviews describe fast, professional service and quick claim repairs. Others mention unhelpful or missing support, including at least one issue that was not resolved. Overall, comments show strong praise for claim handling, with a few clear service lapses.
Many customers mention competitive quotes and reasonable prices. A small number report premiums rising unexpectedly or quotes that felt too expensive. These higher-cost experiences stand out against the more common view that Aviva offers good value.
Reviewers repeatedly say the website, online quote tool, and questionnaires are easy to use. Several note the process worked well for less technical customers and finished quickly. Most comments in this area focus on a simple online journey.
Those who mention cover describe clear terms and protection that fits their needs. A few call it the best option for them. Product comments are positive, but appear less often than usability feedback.
Multiple reviews describe weak communication, including no replies on claims, billing mistakes, and frustrating live chat. Some customers also report rude or unhelpful staff when they contacted support. These communication problems are the most consistent negative theme.
Many reviews describe a smooth, quick purchase and acceptable results. Others report serious communication and billing issues that blocked a resolution. Taken together, the reviews show a clear divide between satisfied and dissatisfied customers.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: March 2026
Reviewer described the price as fair.
“A fair price”
Quotes were easy to receive and the process simple to complete.
“easy to receive Quotes and easy process to complete”
Reviewers found the questionnaire pretty simple to fill in.
“excellent, pretty simple to fill in questionaire”
Direct Aviva quote was 41% higher than expected despite discount.
“it was 41% higher even with the "discount”
Process through Confused.com was simple and Aviva was competitive.
“Very simple to complete the process through Confused.com. Aviva met my needs and was very competitive.”
Site was easy to navigate and price attractive versus Saga.
“Easy to navigate for technophobes Price very attractive compared to Saga”
Service was quick and efficient and represented value for money.
“Quick efficient service and value for money”
Purchase was straightforward with good cover at a competitive price.
“The best and most straightforward purchase of insurance I have ever made.”
Not the cheapest, but the best cover for reviewer and easy process.
“I felt it had the best cover for me”
Poor communication systems and web issues wasted the reviewer's time.
“Communication systems poor”
Aviva provided great, professional and reliable service.
“Great service from Aviva! Always professional and reliable.”
Reviewer experienced issues which were eventually resolved.
“I had issues but these were resolved”
Inclusions were clear and reviewer trusts Aviva from pension experience.
“Was very clear to see what was included.”
No response on a claim, billing errors, and poor communication.
“I have received no response at all.”
Claim was handled promptly and repairs were excellent.
“Aviva and Solus really helped me out to getting my car back to normal.”
Online forms were simple and the quote very competitive.
“Simple online forms, very competitive quote”
Company was well established and policy details were fully explained.
“Fully explin detail what my policy was.”
Premium rose over 50% and customer service could not explain.
“Premium increased by over 50%.”
Reviewer did not receive any help from customer service.
“Did not get any help”
The process was easy to complete online.
“Easy to do online”
Reviewer called the service excellent.
“Exellent service”
Information was straightforward and clearly presented.
“straightforward and clearly presented”
Website was easy to use and policy met needs.
“Online website easy to use.”
Website was great and very easy to use.
“great website and really easy to use”
Site was easy to navigate and insurance purchase was stress-free.
“Your site was pretty easy to navigate (for a technophobe like me)”
Website was easy and insurance was much cheaper than usual.
“Much cheaper car insurance than my usual insurer.”
Reviewer received a very competitive quote.
“Very competitive quote,”
Competitive price with extras included as standard.
“Competitive price with extras as standard”
Easy to deal with and offered very competitive quotes.
“easy to deal with, very competitive quotes, banging!!!”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
Reviewer described the products and reviews as brilliant.
“Brilliant products and reviews.”
Process was easy, cheap, quick and safe.
“Easy cheap quickly and safely”
The reviewer experienced no problems with the service.
“No problems”
Good price and very easy to arrange insurance online.
“Good price & very easy to sort out insurance on line”
Quotation was quick, easy, and sensibly priced.
“Quick and easy quotation sensibly priced”
Online quoting tool was simple and pricing very competitive.
“Simple to use online quoting tool very competitive pricing for car insurance. Happy new customer”
Terms were clear and the cover was great at an excellent price.
“Easy to get quote, terms set out clearly, great cover at an excellent price.”
Buying the new home policy was easy and quick to complete.
“An easy experience and quick to complete to buy my new home policy”
Received a very competitive quote and the website was easy to use.
“Very competitive quote and easy website to use!”
Reviewer experienced rude, shouting customer service and complaint refusal.
“Very rude customer service especially from their mangers.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Aviva is a UK-based multinational insurer offering life and general insurance, health cover, pensions, and investment products. It sells car, home, travel, and personal protection policies via online platforms, phone sales, and broker networks. Customers can use digital quote tools and online portals to manage policies. Aviva also runs retail and workplace pension schemes and provides asset management for institutions and individuals.