Reviews show strong positive signals for Aviva’s online quoting and purchase flow and for perceived value: many customers highlight easy-to-use website, competitive quotes and clear policy terms. Product features such as extras and breakdown cover are frequently mentioned as positives. However, a minority of reviewers report poor communication experiences, notably slow live-chat responses and at least one report of rude handling by a manager. Consumers should try an online quote to compare pricing and check support availability and complaint processes before committing.
Examples from available reviews (Nov 2022 – Feb 2026).
Easy online purchase with helpful support and comprehensive affordable cover.
“The process of selecting the policy and purchasing it was a breeze”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
Reviewer experienced rude, shouting customer service and complaint refusal.
“Very rude customer service especially from their mangers.”
Online quoting tool was simple and pricing very competitive.
“Simple to use online quoting tool very competitive pricing for car insurance. Happy new customer”
Most reviewers report helpful, efficient interactions and smooth transactions; a minority describe rude staff or cancelled policies after contact.
Many reviewers cite competitive quotes, reasonable pricing and extras included as standard, making price a common positive factor.
Numerous reviewers praise an easy, clear online quoting and buying process; a few report frustrating input validation and slow live-chat replies.
Customers note clear terms and adequate cover, with some mentioning additional options like breakdown cover or extras included by default.
Reports are mixed: some praise helpful call-centre staff, while others describe slow live-chat responses or rude handling by managers.
Most reviewers describe a straightforward, satisfactory purchase experience; a smaller group cancelled or left after negative support interactions.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Reviewer described the price as fair.
“A fair price”
Quotes were easy to receive and the process simple to complete.
“easy to receive Quotes and easy process to complete”
Reviewers found the questionnaire pretty simple to fill in.
“excellent, pretty simple to fill in questionaire”
Direct Aviva quote was 41% higher than expected despite discount.
“it was 41% higher even with the "discount”
Process through Confused.com was simple and Aviva was competitive.
“Very simple to complete the process through Confused.com. Aviva met my needs and was very competitive.”
Site was easy to navigate and price attractive versus Saga.
“Easy to navigate for technophobes Price very attractive compared to Saga”
Service was quick and efficient and represented value for money.
“Quick efficient service and value for money”
Purchase was straightforward with good cover at a competitive price.
“The best and most straightforward purchase of insurance I have ever made.”
Not the cheapest, but the best cover for reviewer and easy process.
“I felt it had the best cover for me”
Poor communication systems and web issues wasted the reviewer's time.
“Communication systems poor”
Aviva provided great, professional and reliable service.
“Great service from Aviva! Always professional and reliable.”
Reviewer experienced issues which were eventually resolved.
“I had issues but these were resolved”
Inclusions were clear and reviewer trusts Aviva from pension experience.
“Was very clear to see what was included.”
No response on a claim, billing errors, and poor communication.
“I have received no response at all.”
Claim was handled promptly and repairs were excellent.
“Aviva and Solus really helped me out to getting my car back to normal.”
Online forms were simple and the quote very competitive.
“Simple online forms, very competitive quote”
Company was well established and policy details were fully explained.
“Fully explin detail what my policy was.”
Premium rose over 50% and customer service could not explain.
“Premium increased by over 50%.”
Reviewer did not receive any help from customer service.
“Did not get any help”
The process was easy to complete online.
“Easy to do online”
Reviewer called the service excellent.
“Exellent service”
Information was straightforward and clearly presented.
“straightforward and clearly presented”
Website was easy to use and policy met needs.
“Online website easy to use.”
Website was great and very easy to use.
“great website and really easy to use”
Site was easy to navigate and insurance purchase was stress-free.
“Your site was pretty easy to navigate (for a technophobe like me)”
Website was easy and insurance was much cheaper than usual.
“Much cheaper car insurance than my usual insurer.”
Reviewer received a very competitive quote.
“Very competitive quote,”
Competitive price with extras included as standard.
“Competitive price with extras as standard”
Easy to deal with and offered very competitive quotes.
“easy to deal with, very competitive quotes, banging!!!”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
Reviewer described the products and reviews as brilliant.
“Brilliant products and reviews.”
Process was easy, cheap, quick and safe.
“Easy cheap quickly and safely”
The reviewer experienced no problems with the service.
“No problems”
Good price and very easy to arrange insurance online.
“Good price & very easy to sort out insurance on line”
Quotation was quick, easy, and sensibly priced.
“Quick and easy quotation sensibly priced”
Online quoting tool was simple and pricing very competitive.
“Simple to use online quoting tool very competitive pricing for car insurance. Happy new customer”
Terms were clear and the cover was great at an excellent price.
“Easy to get quote, terms set out clearly, great cover at an excellent price.”
Buying the new home policy was easy and quick to complete.
“An easy experience and quick to complete to buy my new home policy”
Received a very competitive quote and the website was easy to use.
“Very competitive quote and easy website to use!”
Reviewer experienced rude, shouting customer service and complaint refusal.
“Very rude customer service especially from their mangers.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Aviva is a UK-based insurer that offers personal and commercial insurance products including motor, home and life cover. It operates online quoting and policy management tools and provides telephone and chat support channels. Consumers searching reviews typically compare pricing, policy features and customer service responsiveness.