Many reviewers highlight Aviva’s smooth online processes and competitive prices. Customers often mention quick purchases and straightforward claims handling. A steady stream of reviews points to poor communication, including live-chat problems and unanswered questions. Ratings show a clear split between very satisfied customers and strong complaints.
Examples from available reviews (Nov 2022 – Mar 2026).
Website was great and very easy to use.
“great website and really easy to use”
Claim was handled promptly and repairs were excellent.
“Aviva and Solus really helped me out to getting my car back to normal.”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
No response on a claim, billing errors, and poor communication.
“I have received no response at all.”
Several reviews describe fast, professional service and quick claim repairs. Others mention unhelpful or missing support, including at least one issue that was not resolved. Overall, comments show strong praise for claim handling, with a few clear service lapses.
Many customers mention competitive quotes and reasonable prices. A small number report premiums rising unexpectedly or quotes that felt too expensive. These higher-cost experiences stand out against the more common view that Aviva offers good value.
Reviewers repeatedly say the website, online quote tool, and questionnaires are easy to use. Several note the process worked well for less technical customers and finished quickly. Most comments in this area focus on a simple online journey.
Those who mention cover describe clear terms and protection that fits their needs. A few call it the best option for them. Product comments are positive, but appear less often than usability feedback.
Multiple reviews describe weak communication, including no replies on claims, billing mistakes, and frustrating live chat. Some customers also report rude or unhelpful staff when they contacted support. These communication problems are the most consistent negative theme.
Many reviews describe a smooth, quick purchase and acceptable results. Others report serious communication and billing issues that blocked a resolution. Taken together, the reviews show a clear divide between satisfied and dissatisfied customers.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: March 2026
I recently purchased car insurance from Aviva and I must say that my experience has been very satisfying! Their website is user-friendly, making it easy for me to navigate through the different policies available.
The process of selecting the policy and purchasing it was a breeze thanks to their informative and detailed instructions throughout. Their call center team was exceptionally helpful in answering any questions I had before finalizing my purchase.
The coverage offered by Aviva is comprehensive, covering all areas that matter to me as a driver at an affordable price point. Also, they offer additional options such as breakdown cover which were perfect for my needs!
Overall, I'm pleased with their service, professionalism, and support throughout the entire process. Given my positive experience, I would highly recommend Aviva to anyone who wants quality auto insurance backed up by expert advice and top-notch customer care.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Aviva is a UK-based multinational insurer offering life and general insurance, health cover, pensions, and investment products. It sells car, home, travel, and personal protection policies via online platforms, phone sales, and broker networks. Customers can use digital quote tools and online portals to manage policies. Aviva also runs retail and workplace pension schemes and provides asset management for institutions and individuals.