Reviews show strong positive signals for Aviva’s online quoting and purchase flow and for perceived value: many customers highlight easy-to-use website, competitive quotes and clear policy terms. Product features such as extras and breakdown cover are frequently mentioned as positives. However, a minority of reviewers report poor communication experiences, notably slow live-chat responses and at least one report of rude handling by a manager. Consumers should try an online quote to compare pricing and check support availability and complaint processes before committing.
Examples from available reviews (Nov 2022 – Feb 2026).
Easy online purchase with helpful support and comprehensive affordable cover.
“The process of selecting the policy and purchasing it was a breeze”
Live chat was frustrating and caused the reviewer to cancel their policy.
“Trying to discuss change of policy with the live chat system is a nightmare.”
Reviewer experienced rude, shouting customer service and complaint refusal.
“Very rude customer service especially from their mangers.”
Online quoting tool was simple and pricing very competitive.
“Simple to use online quoting tool very competitive pricing for car insurance. Happy new customer”
Most reviewers report helpful, efficient interactions and smooth transactions; a minority describe rude staff or cancelled policies after contact.
Many reviewers cite competitive quotes, reasonable pricing and extras included as standard, making price a common positive factor.
Numerous reviewers praise an easy, clear online quoting and buying process; a few report frustrating input validation and slow live-chat replies.
Customers note clear terms and adequate cover, with some mentioning additional options like breakdown cover or extras included by default.
Reports are mixed: some praise helpful call-centre staff, while others describe slow live-chat responses or rude handling by managers.
Most reviewers describe a straightforward, satisfactory purchase experience; a smaller group cancelled or left after negative support interactions.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (40) · Collected.reviews (1) · Quotes shortened · As of: February 2026
I recently purchased car insurance from Aviva and I must say that my experience has been very satisfying! Their website is user-friendly, making it easy for me to navigate through the different policies available.
The process of selecting the policy and purchasing it was a breeze thanks to their informative and detailed instructions throughout. Their call center team was exceptionally helpful in answering any questions I had before finalizing my purchase.
The coverage offered by Aviva is comprehensive, covering all areas that matter to me as a driver at an affordable price point. Also, they offer additional options such as breakdown cover which were perfect for my needs!
Overall, I'm pleased with their service, professionalism, and support throughout the entire process. Given my positive experience, I would highly recommend Aviva to anyone who wants quality auto insurance backed up by expert advice and top-notch customer care.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Aviva is a UK-based insurer that offers personal and commercial insurance products including motor, home and life cover. It operates online quoting and policy management tools and provides telephone and chat support channels. Consumers searching reviews typically compare pricing, policy features and customer service responsiveness.