Reviews Analysed
21
We Collect & Analyse Reviews
tails.com
Experiences & Reviews
tails.com is a UK-based pet food subscription service offering personalised dog food plans and home delivery. The company provides tailored meal options sized to a pet’s needs and an online subscription system for ordering and delivery management. Consumers typically encounter product customisation, regular deliveries and subscription billing when researching tails.com.
Overview & Key Metrics
Positive Sentiment
95%
Latest Review
18d
Overall Rating
4.5
Our Analysis
🎯
Service quality
Most reviewers praise prompt delivery and helpful customer support; a minority report delivery-provider issues such as parcels left in plain view.
Share
Strong
17%
💰
Value for money
Several reviewers report significant mid-term price increases and altered recipes, leaving some customers feeling the long‑term value is poor.
Share
Weak
7%
⚡
User experience
Users describe straightforward subscription setup and easy ordering; this theme appears in only a few reviews, so evidence is limited.
Share
Mixed
5%
🔧
Product quality
Many reviewers report dogs enjoying the food and health improvements (better appetite, weight, digestion); very few product-quality complaints were recorded.
Share
Strong
24%
📞
Communication
Most comments describe responsive, helpful customer service and dietary advice; a small number mention disputes over refunds or billing.
Share
Strong
14%
⭐
Overall experience
Overall impressions are largely positive with reports of healthier, happier dogs and convenient deliveries; some customers cancelled over pricing changes.
Share
Strong
34%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
Senior dog's food
"Few months ago Elsa had problems eating her usual foods. She could either fail to eat completely or eat very little and then have stomach issues. I was worried about her health which had started to deteriorate. She has also lost weight. I consulted several pet vets but there was no remedy. Luckily I met a friend who recommended TAILS.COM. I was curious and after going through their website, I found out that they had specific food for senior dogs like Elsa. I reached out to the customer care support. They were very supportive, advised me on the best meals and I’m glad that the delivery was soo fast and this saved Elsa. She is now healthy and looks younger. She also enjoys the food and leaves a clean bowl every time. "
Austine Rowan
Collected.reviews
Nov 30, 2021
Featured for: Dog health improved; service praised
Disingenuous Pricing
"Started out fine, but about 3 months into using Tails.com they decided to increase my monthly price from £49 to around £59. They stated their reason f..."
Craig B
Trustpilot
Sep 30, 2025
Featured for: Detailed negative: pricing and ingredients
Good communication
"Good communication. Delivery of food..."
Felicity Groom
Trustpilot
Sep 30, 2025
Featured for: Positive communication and delivery
Great food and easy subscription to set…
"Great food and easy subscrip..."
Lauren
Trustpilot
Sep 30, 2025
Featured for: Easy subscription and product praise
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
E
EBB
trustpilot.com
Sep 30, 2025
Tails.com has been a Godsend
Tails.com has been a Godsend. Having all his fo...
L
Lorna Reynolds
trustpilot.com
Sep 30, 2025
Tails.com are a fantastic company!!
Tails.com are a fantastic company and I would highly recommend. My little jack Russel is a very fussy eater, and I have tried all the other dog food c...
H
Hannah B
trustpilot.com
Sep 30, 2025
Happy with service and quality
So far I am very happy with the quality of service and quality of the food. My dog seems healthier and happier on this diet. Tails.com offer a good va...
C
Craig B
trustpilot.com
Sep 30, 2025
Disingenuous Pricing
Started out fine, but about 3 months into using Tails.com they decided to increase my monthly price from £49 to around £59. They stated their reason f...
G
Greg Cr
trustpilot.com
Sep 30, 2025
its ok to start with then the prices rise quickly
i like the food for my dog as its tailored to her needs and my dog likes to eat the food. but with the price going up again i think i might be priced...
I
Ian Parkes
trustpilot.com
Sep 30, 2025
Consistently increase pricing by 20%
Tails claim to be ethical and transparent about pricing but there are so many occasions when they lure you in with a price only to up that price a few...
F
Felicity Groom
trustpilot.com
Sep 30, 2025
Good communication
Good communication. Delivery of food...
A
Alexander Johnson
trustpilot.com
Sep 30, 2025
I just wanted to know
I just wanted to know,...
A
Alexander
trustpilot.com
Sep 30, 2025
Know why I didn’t get that refund when…
Know why I didn’t get tha...
M
Mrs Donna Steans
trustpilot.com
Sep 30, 2025
Our beagle has had few health problems…
Our beagle has had few health problems recently and I contacted tails to ask if they would be able to recommend a more...
V
Vivien James
trustpilot.com
Sep 30, 2025
Sensitive German Shepherd
Hi, my German shepherd has developed a sensitive tummy as he has got older and a lot of so called "sensitive senior dog food" really ups...
L
Lauren
trustpilot.com
Sep 30, 2025
Great food and easy subscription to set…
Great food and easy subscrip...
C
C.Brennan
trustpilot.com
Sep 30, 2025
At last my dog is eating!!
At last my dog is eating!!! She looks forward...
M
Mr a pet
trustpilot.com
Sep 30, 2025
Really happy my Bailey as a new lease…
Really happy my Bailey...
M
Mr Thomson
trustpilot.com
Sep 30, 2025
Happy Paddy
...
L
Liz T, Bolton
trustpilot.com
Sep 30, 2025
A Company to Trust
Great products Excellent...
S
Stephen
trustpilot.com
Sep 30, 2025
Trustworthy and responsive
Tails have always responded to any question tha...
E
Emilio
trustpilot.com
Sep 30, 2025
Excellent products, service & delivery!
Excellent service and delivery and my dog has loved this food for over 5 years!...
D
David Gunther
trustpilot.com
Sep 30, 2025
Both Molly and Misty love Tails food
Both Molly and Misty love Tails food, so...
M
Melisa
trustpilot.com
Sep 30, 2025
Healthy happy Dog
Our dog is very fussy eater but seems very happy...
Conclusion
Reviews indicate tails.com delivers largely positive experiences for pet owners seeking tailored dog food: many customers report improved appetite, digestion and sustained health following the personalised plans. Service and communication are often described as responsive, with several reviewers noting useful dietary advice and reliable deliveries. Recurring concerns focus on mid-term price increases and occasional issues with refunds or third‑party couriers, which have led some customers to cancel subscriptions. Prospective buyers should weigh the reported product benefits and convenience against recent pricing and refund experiences; check current subscription terms, pricing guarantees and courier options before subscribing.