Reviews Analysed
21
We Collect & Analyse Reviews
VITL
Experiences & Reviews
VITL is a UK-based provider of personalised nutritional supplements and related services. The company offers online health assessments and subscription delivery of tailored vitamin packs, with customer support and account management accessible via its website.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
13d
Overall Rating
4.5
Our Analysis
🎯
Service quality
Most reviewers cite timely delivery, reliable subscription fulfilment and helpful customer support; a small number report dismissive responses or unresolved refund issues.
Share
Strong
20%
💰
Value for money
Some customers note competitive prices or subscription savings, while others feel particular products or tests did not deliver sufficient value or refunds were refused.
Share
Mixed
3%
⚡
User experience
Many users praise the online health quiz, clear daily packs and easy subscription management; a minority say guidance or tailoring did not match expectations.
Share
Strong
17%
🔧
Product quality
Majority report tangible benefits from personalised vitamins and probiotics, noting improved energy and symptoms; a few question testing methods or specific nutrient amounts.
Share
Strong
24%
📞
Communication
Most customers describe quick, helpful replies and named staff support; one detailed complaint describes a patronising and dismissive response to concerns.
Share
Strong
8%
⭐
Overall experience
Overall impressions are predominantly positive with repeat customers and reported health improvements, though isolated negative experiences relate to testing and refunds.
Share
Strong
28%
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
Avoid this company - not far off a scam
"Avoid this company – feels like a scam with some very slick marketing. I feel completely scammed by Vitl. My experience with their DNA test was extrem..."
S Morgan
Trustpilot
Sep 30, 2025
Featured for: Detailed negative complaint across themes
VITL vitamins and vital recycling
"VITL has provided me with personalised daily vitamins for well over a year, reliably and punctually. What's more, they provi..."
Carl Woodman
Trustpilot
Sep 30, 2025
Featured for: Mentions reliability and recycling program
Made such a difference to my life
"The questionaire that I completed was very thorough to focus on the vitamins and minerals I needed rather than buying ones that my body may not have b..."
Jo Baldwin
Trustpilot
Sep 30, 2025
Featured for: Reports symptom improvement after weeks
Love the daily dosage packs
"Love the daily dosage packs, makes life so much easier! And the confidence that I'm getting the vitamins and supplements I need rather than a..."
Quasarine
Trustpilot
Sep 30, 2025
Featured for: Highlights daily packs and convenience
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
C
Carl Woodman
trustpilot.com
Sep 30, 2025
VITL vitamins and vital recycling
VITL has provided me with personalised daily vitamins for well over a year, reliably and punctually. What's more, they provi...
S
S Morgan
trustpilot.com
Sep 30, 2025
Avoid this company - not far off a scam
Avoid this company – feels like a scam with some very slick marketing. I feel completely scammed by Vitl. My experience with their DNA test was extrem...
H
Heather Tilbrook
trustpilot.com
Sep 30, 2025
Excellent Customer Service
I have always found the customer service to be very...
A
Alana Richards
trustpilot.com
Sep 30, 2025
So easy to use
So easy to use....
L
Laura
trustpilot.com
Sep 30, 2025
Easy to understand
Easy to understand, good health questionnaire to understand...
J
Jo Baldwin
trustpilot.com
Sep 30, 2025
Made such a difference to my life
The questionaire that I completed was very thorough to focus on the vitamins and minerals I needed rather than buying ones that my body may not have b...
S
Stefania Yasin
trustpilot.com
Sep 30, 2025
Amazing feeling
I already feel the change after almost 2 weeks,I'm more energetic, definitely sleeping better. I'm very plea...
S
SpendyWendy
trustpilot.com
Sep 30, 2025
Health quiz seems good and there are…
Health quiz seems good and there are options to choose your health priorities. Initial delivery took a few days but if you select the subscription opt...
C
Carlos
trustpilot.com
Sep 30, 2025
Been a customer of VITL for a few years…
Been a customer of VITL for a few years now and one thing I have to say is the custom...
A
Antoinne Parks
trustpilot.com
Sep 30, 2025
I had the pleasure of having my…
I had the pleasure of having my shipment sorted out by Lika at Vitl. It was a very smooth process and I’m extrem...
M
Mr David Jones
trustpilot.com
Sep 30, 2025
EASY TO ORDER
...
N
Niklas Peter
trustpilot.com
Sep 30, 2025
I have been a Vitl customer for 2+…
I have been a Vitl customer for 2+ years and absolutely love how agile the subscription is & how easily...
L
Linsay Arbuthnott
trustpilot.com
Sep 30, 2025
Vitl is a great company for… communication and product satisfaction
Vitl is a great company for communication and flexibility. Using your account is super simple. The vitamins themselves are...
M
Mr Robin Gardner
trustpilot.com
Sep 30, 2025
Very Good
Get my vitamins every month...
t
tt e-m
trustpilot.com
Sep 30, 2025
Clear and easy products
Clear and easy to read products and use of the website fast delivery easy to pause or cancel ,renew good quality...
Q
Quasarine
trustpilot.com
Sep 30, 2025
Love the daily dosage packs
Love the daily dosage packs, makes life so much easier! And the confidence that I'm getting the vitamins and supplements I need rather than a...
K
Karen
trustpilot.com
Sep 30, 2025
Good product, good service
Very prompt service fr this company (unus...
V
Vicky Walker
trustpilot.com
Sep 30, 2025
Responsive company with great products
I raised a query this week and Lika communicated quickly, discussed my issue with their nutritionist an...
C
Carys K
trustpilot.com
Sep 30, 2025
Great experience with VITL
Great experience with VITL. Have got my vitamins sorted now, delivered monthly an...
t
tony Azevedo
trustpilot.com
Sep 30, 2025
Not great when checking detail
The tailored amounts are derived from a formula NOT. a blood test. So guesswor...
Conclusion
Reviews show consistent praise for VITL’s subscription reliability, packaging and responsive customer support, with many customers reporting perceived health benefits. The online health questionnaire and daily dosage packs are commonly mentioned as convenient and helpful. However, a small number of reviewers express concern about the value or clarity of specific tests and describe poor complaint handling or refund denials. If you are considering VITL, weigh the reported convenience and repeat-customer experiences against the isolated reports about testing scope and post-purchase dispute resolution.