AO Mobile
Experiences & Reviews
AO Mobile is an online UK retailer specialising in mobile handsets and related accessories, offering purchases via its website and delivery to customers. Consumers researching AO Mobile commonly seek information about handset pricing, delivery reliability and after-sales support when comparing mobile retailers.
Overview & Key Metrics
Our Analysis
Service quality
Reviewers describe poor customer service: difficult sales interactions, repeated calls and slow problem resolution affecting order progress.
Value for money
One reviewer highlighted competitive pricing for a handset, noting value despite subsequent service and communication problems.
User experience
Issues reported with systems and account linking, and a mismatched ‘in-stock’ website indication that disrupted the ordering process.
Product quality
At least one customer received items in mint condition that matched the order, indicating satisfactory product condition on delivery.
Communication
Both reviews describe poor communication: late stock updates, lack of follow-up and minimal apology or proactive information when issues arose.
Overall experience
Overall impressions lean negative due to process and communication failures, though products in one case arrived as expected.
Our Independent Methodology
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Data Collection
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AI Analysis
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Featured Customer Experiences
Representative examples from 2 verified reviews (November 2021 – September 2025).
LG 50UP77006LB 50" Smart 4K Ultra HD TV and One For All Table Top WM4471 TV Stand - Black
"Finally I received my LG 50UP77006LB 50" Smart 4K Ultra HD TV and One For All Table Top WM4471 TV Stand - Black yesterday after 5 days of waiting. The TV and the stand are in mint condition . The size and brand are exactly what i ordered. Thank you . However, you have some work to do regarding your customer service and deliveries. I picked the items from your website so fast but the sales person was very difficult to deal with. I believe this is where the delay started. I had to contact your customer service twice about this issue. The first time, it took me quite a few calls to reach someone. The second time, I had to explain the entire story all over again to another person. That's why I'm giving you 3 stars instead of 5."
Price was good, customer service, comms and systems terrible
"Price is competitive, but communication and service are terrible. My order for new iPhone hit a problem when they couldn't link accounts to the carrie..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Collected.reviews (1) · Trustpilot (1) · Quotes shortened · As of: September 2025
Price was good, customer service, comms and systems terrible
Price is competitive, but communication and service are terrible. My order for new iPhone hit a problem when they couldn't link accounts to the carrie...
LG 50UP77006LB 50" Smart 4K Ultra HD TV and One For All Table Top WM4471 TV Stand - Black
Finally I received my LG 50UP77006LB 50" Smart 4K Ultra HD TV and One For All Table Top WM4471 TV Stand - Black yesterday after 5 days of waiting. The TV and the stand are in mint condition . The size and brand are exactly what i ordered. Thank you . However, you have some work to do regarding your customer service and deliveries. I picked the items from your website so fast but the sales person was very difficult to deal with. I believe this is where the delay started. I had to contact your customer service twice about this issue. The first time, it took me quite a few calls to reach someone. The second time, I had to explain the entire story all over again to another person. That's why I'm giving you 3 stars instead of 5.
Conclusion
Reviews indicate that AO Mobile can offer competitive pricing and that items have arrived in good condition for some customers. However, both reviewers reported significant problems with communication and customer service, including account linking failures, delayed or inaccurate stock information and difficulty reaching helpful staff. If you consider buying, verify current stock and delivery estimates, and keep records of communications. Balance potential savings against the risk of delays and extra support effort based on these reports.