Reviews Analysed
21
We Collect & Analyse Reviews
Active Wills
Experiences & Reviews
Active Wills is a UK will-writing and estate-planning provider that helps individuals create legal wills and manage related documentation. People searching reviews typically check service reliability, document completeness and post-death support; reviewers often cite online forms and adviser-assisted options. If you are comparing will-writing companies, verify what is included in the final will document, how advisers are contacted, and what support is available for executors.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
19d
Overall Rating
4.5
Our Analysis
🎯
Service quality
Many reviewers praise helpful, polite staff and a straightforward service; a few report initial delays or unhelpful responses when issues were urgent.
Share
Strong
16%
💰
Value for money
Several users describe the service as inexpensive or free under offers; one reviewer raised concerns about upselling when seeking post-death information.
Share
Strong
10%
⚡
User experience
Most customers report a quick, simple online process; some experienced login, password or payment glitches that required staff intervention to resolve.
Share
Strong
19%
🔧
Product quality
A small number of reviews mention missing or incomplete details on certificates and that certain account information is not present in the will document.
Share
Weak
4%
📞
Communication
Many reviewers single out named advisers and timely callbacks; however a subset report unanswered emails, busy phone lines or delayed callbacks.
Share
Strong
26%
⭐
Overall experience
Overall feedback is largely positive with multiple recommendations, but some reviewers describe serious problems when requesting executor or post-death information.
Share
Strong
25%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
“Free” will....or is it
"My father signed up for a will as part of a free deal during the COVID pandemic. He sadly passed away last week and trying to get the information from..."
DODGE1986
Trustpilot
Sep 30, 2025
Featured for: criticises post-death document access
missing information on certificate
"Me and my sister both received our certificate in the post at the same time. I am missing information on the certificate and I have tried to call and..."
Pam
Trustpilot
Sep 30, 2025
Featured for: missing certificate details, no response
Did mirror wills
"Did mirror wills, it was all done online, really easy, although slight hiccup with website not realising I had paid, but customer services sorted that..."
Nina Cawthorne
Trustpilot
Sep 30, 2025
Featured for: positive: easy mirror wills, value
Made the payment
"Made the payment, got an error. I think the website was designed ten years ago. No customer service to rectify issue. Edit: They got back in..."
Jason
Trustpilot
Sep 30, 2025
Featured for: payment error then customer support
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
Filter by Rating
Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
s
sarah
trustpilot.com
Sep 30, 2025
i can't log on to my account to…
i can't log on to my account to complete the wills, the password isn't working and the password re-set doesn't work either. I have tried emailing mult...
P
Pam
trustpilot.com
Sep 30, 2025
missing information on certificate
Me and my sister both received our certificate in the post at the same time. I am missing information on the certificate and I have tried to call and...
J
Jason
trustpilot.com
Sep 30, 2025
Made the payment
Made the payment, got an error. I think the website was designed ten years ago. No customer service to rectify issue. Edit: They got back in...
E
Emma Louise Clarke
trustpilot.com
Sep 30, 2025
Excellent customer care and service
Excellent customer care and s...
N
Nina Cawthorne
trustpilot.com
Sep 30, 2025
Did mirror wills
Did mirror wills, it was all done online, really easy, although slight hiccup with website not realising I had paid, but customer services sorted that...
J
James
trustpilot.com
Sep 30, 2025
Got an offer to make a free will and it…
Got an offer to make a free will and it...
R
Res
trustpilot.com
Sep 30, 2025
Trusted people
Great experience with these people. Able to tracked m...
C
Cheralyn Stols
trustpilot.com
Sep 30, 2025
Really happy with active wills
Really happy with active wills- I was nervous at first because it was easy to use an...
B
Bev Summers
trustpilot.com
Sep 30, 2025
Helped every step of the way. So easy.
I have had to re-write my will after a recent bereavement and was guided through every step of the way by the lovely Sophi...
n
nicholas
trustpilot.com
Sep 30, 2025
Very easy process to complete
Very easy process to complete your will. All the hard stuff is done for you. Just answer a few basic questions and the job is done. I had my executor...
C
Conor Rossiter
trustpilot.com
Sep 30, 2025
This process was made so easy for me…
This process was made so easy for me and everything was explained. It has also reassured me for my future and for my wife to be and my son to make s...
J
Josie
trustpilot.com
Sep 30, 2025
Process made quick and easy by Sophie!
Had the pleasure of dealing with Sophie when doing my will. She made is quick and easy and very simple. She explained the thi...
M
Miss Kelly Mcgowan
trustpilot.com
Sep 30, 2025
Excellent service
Excellent service. Dealt with Sophie who was lovely. And Caroline who explained the lega...
m
mitchell mcclung
trustpilot.com
Sep 30, 2025
Excellent customer service
The customer service Excellent, they guided me throw the WILL process Making ever step of t...
S
Steve Tierney
trustpilot.com
Sep 30, 2025
Great service
Great service. Prompt,...
T
THA
trustpilot.com
Sep 30, 2025
David was amazing- well informed and…
David was amazing- well informed and not at all pushy. I felt ve...
D
DODGE1986
trustpilot.com
Sep 30, 2025
“Free” will....or is it
My father signed up for a will as part of a free deal during the COVID pandemic. He sadly passed away last week and trying to get the information from...
N
N Smith
trustpilot.com
Sep 30, 2025
Free keyworker will deal
Used the keyworker offer for a free will and did it...
K
Kay
trustpilot.com
Sep 30, 2025
Fantastic service from Gerd today
I received a call from Gerd Kimber last week with regards to an incomplete application I had started online for the free will writing service for key...
G
Gls Gls
trustpilot.com
Sep 30, 2025
Many thanks to Martin
Many, many thanks to Martin, for the competent advice given (single will...
Conclusion
Reviews show most customers find Active Wills easy to use, with many praising named advisers and quick online completion. Common strengths are helpful staff and a generally straightforward process. Reported weaknesses include occasional login or payment failures and a few cases of missing certificate detail or poor responses when acting as executor. If you consider Active Wills, check what the final document includes, confirm contact and callback procedures, and keep copies of communications for post-death estate administration.