Zaful
Experiences & Reviews
Zaful is an online fashion retailer focused on affordable, trend-led womenswear, swimwear and accessories sold through its website to international customers. Shoppers commonly research Zaful for sizing, product quality, shipping times and returns policies. For impartial buying decisions, consumers often look for recent user reviews about delivery reliability, customer service and refund handling.
Overview & Key Metrics
Our Analysis
Service quality
Many reviews report late or missing deliveries, cancellations and payment issues; a minority praise fast delivery or an immediate refund.
Value for money
Some customers note low prices or promotional offers, while many describe unexpected charges, removed discounts or poor refunds that erode value.
User experience
Returns and site/order processes are frequently described as difficult or unclear; a small number of shoppers report smooth orders and easy refunds.
Product quality
Multiple reviewers say items differ from photos, have poor materials or incorrect sizing; some customers report good fit and acceptable fabric.
Communication
Most reviews describe slow, automated or unhelpful responses from support; a few mention prompt, personalised emails and immediate refunds.
Overall experience
Overall feedback is predominantly negative, with many users reporting non-delivery, refund problems and poor support; positive experiences are infrequent.
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – September 2025).
Casual Dresses
"I am so happy to have found your online shop.I have been searching for a long time for clothes that will fit me and I am so delighted in your clothing! It is absolutely gorgeous...everything I have ordered fits perfectly. I just received my first package from you and will be ordering more. By the way, I love the packaging, too!"Also impressed by how you do fast deliveries, and the personalized emails. Thank you so much for making my online shopping experience such a pleasure! I am hooked on dresses and I will continue to shop here often and probably recommend my friends."
I ordered bikinis from Zaful a few…
"I ordered bikinis from Zaful a few times. I really like them and the material is good. Bit hard to guess between sizes, but Zaful gave me a full refun..."
Don't buy from Zaful
"Don't buy from Zaful. The whole thing is a scam. The delivery time scale is awful. Way over a month when the website states 6-12 business days. The qu..."
Scam scam scam
"I copped some stuff off Zaful, and they straight up played me. My order? Never showed. Then they went and charged me over 10 times what I was supposed..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
Cheap looks, but tough to return
Zaful has low prices and trendy picks-but returning them is a pain. Delivery can take for...
Product was dingy
Product was dingy, faded in-color, and seemed third-hand. It took them 6 weeks to send it. Cust...
This is a scam
This is a scam. Do not order. I ordered 2 sets of swimwear and when I received them they did not fit. I tried to return however they wouldn’t give me...
Zaful is the worst company I have ever…
Zaful is the worst company I have ever interacted with. I just made $200 purchase and it never arrived! Then I...
STAY AWAY from this website
STAY AWAY from this website. It’s a scam. A pop-up appeared offering huge discounts, so I clicked on it and selected some clothes. When I made the pay...
I ordered bikinis from Zaful a few…
I ordered bikinis from Zaful a few times. I really like them and the material is good. Bit hard to guess between sizes, but Zaful gave me a full refun...
When ordered I payed the money and then…
When ordered I payed the money and then when checked email no receipt...
Scam scam scam
I copped some stuff off Zaful, and they straight up played me. My order? Never showed. Then they went and charged me over 10 times what I was supposed...
They got me
They got me. First two orders were small. Shipping was long and the items were cheap but I ordered shin taking time to...
This is the worst company I’ve ever…
This is the worst company I’ve ever dealt with, avoid at all cost. It’s a scam, the quality is so poor and doesn’t look anything like the photos. They...
Bait-and-switch on their deals by not completely fulfilling your orders and removing scale discounts (also lie about why they don't fulfil the order)
Posting this for awareness as I was curious about Zaful experiences when making my first purchase with them. I placed an oder yesterday and received a...
Doh!
It's very interesting that this group of internet retailers all seem to have the same reply when contact about a complaint re quality of merchandise t...
If I could, I would give 0 stars
If I could, I would give 0 stars. Under EVERY item is written in big letters, 14 days right of return. When I wanted to return a few items, it simply...
I bought 2 bikinis but I did not…
I bought 2 bikinis but I did not receive the items. I couldnt even contact costumer service even thoug...
As close as a scam you can come
As close as a s...
WOULDNT USE OR RECCOMMEND
Looks like all the reviews are true. Ordered a package which was actually shipping fairly quickly. The issue is the 3rd party delivery company left th...
ZAFUL is a scam
Never received such poor service from a so called company, I have made 2 orders with this company, the first one I ordered some trainers which took fo...
No refund
This company is the worst ever! Don’t buy from them. Without mentioning anywhere not even in the policy the ref...
Wish I could give ZERO STARS!!
Wish I could give ZERO STARS!! This company is a shambles! They wouldn't know their heads from their ar*eh*les! Ordered a few bikinis, ordered 2 of th...
Don't buy from Zaful
Don't buy from Zaful. The whole thing is a scam. The delivery time scale is awful. Way over a month when the website states 6-12 business days. The qu...
Conclusion
User reviews for Zaful in this sample show a strong pattern of delivery, returns and customer service problems alongside occasional positive experiences. Several reviewers report missing or cancelled orders, difficult return processes and automated or slow support responses. On the other hand, some shoppers note good fit, packaging and fast refunds in specific cases. If considering a purchase, check the current returns policy, use a payment method with buyer protection and retain order and payment records. Searching for recent, local reviews and tracking shipment details can help reduce risk before buying.