Many reviewers describe repeated delivery failures, long delays, and refunds being refused. Several customers say the items arrived faded or different from the photos. A smaller group reports true-to-size fit, quick delivery, and swimwear they were happy with. Support often comes across as automated or focused on offering discounts instead of fixing the problem.
Examples from available reviews (Nov 2021 – Feb 2026).
A $200 order never arrived and only automated support responded.
“There are no people working in customer service!”
Product arrived dingy and not as advertised, with unresponsive service.
“Product was dingy, faded in-color, and seemed third-hand.”
Bikinis were good quality and refund processed immediately.
“the material is good.”
Clothes fit perfectly, with fast delivery, good packaging and personalised emails.
“everything I have ordered fits perfectly.”
Most reviews focus on deliveries that fail, parcels that go missing, and shipping that drags on. Several reviewers say returns were blocked or refunds never arrived. A few mention refunds that went through and issues handled quickly.
Some reviewers mention items being cancelled or prices changing after purchase, cutting the discount they expected. Several describe small or disappointing refund offers after disputes. One reviewer reports a large unauthorised charge that they had to resolve through their bank.
When orders do not arrive, customers say tracking and the site experience become frustrating. A small number praise fast shipping, tidy packaging, and personalised emails. One review mentions a parcel left in an unsafe spot and later stolen.
Several reviewers say they received clothing that looked dingy, faded, or unlike the online photos. Others specifically praise the swimwear fabric and sizing that matched. Quality feedback varies from one order to the next.
Many reviewers say replies read like automated messages or standard apologies. Some report being offered discounts instead of clear fixes such as refunds or replacements. A few reviewers note quick, helpful responses.
Overall, reviews tilt negative, with most complaints centring on delivery, returns, and support. A minority describe good outcomes, especially fit and fast delivery. Experiences split sharply between smooth purchases and ones that go wrong.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Low prices but returns and support are problematic.
“Good looks, bad service”
Product arrived dingy and not as advertised, with unresponsive service.
“Product was dingy, faded in-color, and seemed third-hand.”
Could not return sale items and refund was refused.
“they couldn’t be refunded and returned”
A $200 order never arrived and only automated support responded.
“There are no people working in customer service!”
An unauthorised large charge occurred after purchase, bank compensated.
“1200 euro had been deducted from my account.”
Bikinis were good quality and refund processed immediately.
“the material is good.”
Payment taken but no receipt, no stock and no refund received.
“still haven't got them and no refund”
Order never arrived, was overcharged and received only auto-replies.
“scam, scam, scam”
Long shipping, poor-quality items and some items never arrived.
“Sis did not receive any of the items.”
Company refused returns and sold poor-quality items unlike photos.
“doesn't look anything like the photos.”
Zaful cancelled items, splitting orders and reducing discounts unfairly.
“($80 of goods cancelled - total order price only goes down from $135 to $105)”
Company replies with generic apologies and offers discount instead of resolving issues.
“dear customer we're sorry that”
Could not return bikinis despite stated 14-day return policy and no reply.
“bikinis are not part of the return policy.”
Didn't receive purchased bikinis and could not contact customer service.
“I bought 2 bikinis but I did not receive the items.”
Reviewer calls the company almost a scam.
“As close as a scam you can come”
Parcel was left in an unsafe spot, stolen, and Zaful insists it was delivered.
“left the package in a 'SAFE' place which was stolen in less than an hour.”
Orders took months, were repeatedly delayed and refund requests ignored.
“it is now late March and I am still waiting”
Company would not accept returns and provided no refund.
“they don’t allow you to return your items.”
Company refused refund for sale items and offered only a $6 refund.
“They said they will refund me $6!!”
Delivery very slow, poor quality, and returns process failed despite policy.
“Way over a month when the website states 6-12 business days.”
I am so happy to have found your online shop.I have been searching for a long time for clothes that will fit me and I am so delighted in your clothing! It is absolutely gorgeous...everything I have ordered fits perfectly. I just received my first package from you and will be ordering more. By the way, I love the packaging, too!"Also impressed by how you do fast deliveries, and the personalized emails. Thank you so much for making my online shopping experience such a pleasure! I am hooked on dresses and I will continue to shop here often and probably recommend my friends.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Zaful is an online fashion retailer that sells contemporary clothing and accessories. The range usually includes swimwear, dresses, tops, outerwear, and fashion accessories for men and women. Customers shop through the website and mobile app, where product pages often include photos and size guidance. Zaful ships internationally and accepts standard online payment methods. It also offers order tracking and a customer help centre.