Waitrose Florist
Experiences & Reviews
Waitrose Florist is the floral service operating under the Waitrose brand, offering bouquets, gift arrangements and occasion deliveries both online and through some store channels. Shoppers commonly search for availability, delivery times, bouquet quality and refund/returns policies when researching Waitrose Florist. For consumers comparing florists, authoritative review summaries help assess freshness, fulfilment reliability and customer-service responsiveness.
Overview & Key Metrics
Our Analysis
Service quality
Most reviews describe late, missed or incorrect deliveries and repeated fulfilment failures; a small number note helpful in-store staff or weekday/weekend delivery options.
Value for money
Several reviewers say bouquets felt poor value—small or dead stems for the price—and report feeling the purchase was a waste of money.
User experience
Ordering is sometimes praised for simplicity, but many reports mention missing items, broken packaging, late arrivals and slow or ineffective callbacks.
Product quality
Frequent complaints report wilted, dead or damaged flowers on arrival; a minority of reviews describe fresh, well‑presented bouquets that met expectations.
Communication
Numerous reviewers report unresponsive or noisy call centres, delayed refunds, unclear courier messages and poor complaint handling from central teams.
Overall experience
Overall impressions skew negative: many customers report delivery or quality failures, though a few describe smooth orders and satisfactory flowers.
Our Independent Methodology
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Data Collection
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AI Analysis
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Featured Customer Experiences
Representative examples from 21 verified reviews (November 2022 – September 2025).
Flower Delivery Service That Surpasses Expectations
"I recently used the flower delivery service offered by Waitrose Florist and I must say, I was thoroughly impressed. The range of flowers available is truly breathtaking, with each bouquet designed exclusively for Waitrose Florist. Moreover, their guarantee of fresh flowers ensured that my delivered bouquet looked just as good as it did on their website. The ordering process was incredibly easy and user-friendly. From picking out the perfect arrangement to filling in recipient details and scheduling a delivery date - everything went smoothly without a hitch. One aspect that stood out to me was the option of delivering seven days a week - which made it convenient for me to surprise my friend with a bunch of flowers even over the weekend! Overall, my experience using Waitrose Florist’s flower delivery service exceeded all expectations, and I would highly recommend them to anyone looking for stunning blooms conveniently delivered right at the doorstep"
£30 No.1 bouquet from Waitrose is a waste of money
"My gift of a £30 bouquet of Waitrose no.1 flowers were so disappointing. 1 of the roses’ heads was completely severed. Several pieces of foliage were..."
Absolutely awful
"Absolutely awful, my daughter paid over £70 for birthday flowers for me, they were never sent!!! After she emailed them with no response received, she..."
Waitrose No.1 roses started dieing after 1 day
"I was given a bouquet of Waitrose No.1 roses by a friend, as a compassionate guesture after my mum passed away, after 24 hours 1 rose died, within 5 d..."
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
Ruined birthday
My birthday flowers were wilting and the roses had heads fall...
£30 No.1 bouquet from Waitrose is a waste of money
My gift of a £30 bouquet of Waitrose no.1 flowers were so disappointing. 1 of the roses’ heads was completely severed. Several pieces of foliage were...
My flowers from Waitrose are excellent…
My flowers from Waitrose a...
Their flowers are disappointing.
I feel very letdown by Waitrose when it comes to flowers. I bought some for a friend and when she opened them, I felt really embarrassed as the leaves...
I shop at Biggin Hill in Westerham…
I shop at Biggin Hill in Westerham nearly every week. i have always found the manager in there excellent. The staff are extremely polite and helpful....
Have always been an ardent fan of…
Have always been an ardent fan of Waitrose but I fear no longer. I now spend less and less there. Exeter have constant stock issues. Last week waited...
1st online delivery
1st online delivery Delivered sat pm Expected half price beef for an 8pm dinner, but no meat delivered at all Had to drive to local supermarket to buy...
I received some flowers for my birthday…
I received some flowers for my birthday (delivered). They were OK. They lasted reasonably well but there was a small bottle of prosecco with the order...
Dead flowers not fit for the compost
Received Dead flowers for my birthday - not even fit for the compost. Nothing like the pictures, different s...
Object lesson in reading the small…
Object lesson in reading the small print. Flowers were ordered to be sent to a business premises - delivery notes were added to the order to state thi...
Now just an expensive supermarket with…
Now just an expensive supermarket with shoddy customer service, thanks to Dame Sharon White, clueless ex-civil servant. Customer service is handled ce...
The mingiest bunch of flowers
The mingiest bunch of flowers. They were a gift for a friend turning 60 and they had flowers everywhere at their party - mostly just M&S store bought...
Waitrose No.1 roses started dieing after 1 day
I was given a bouquet of Waitrose No.1 roses by a friend, as a compassionate guesture after my mum passed away, after 24 hours 1 rose died, within 5 d...
Flowers for my wedding anniversary…
Flowers for my wedding anniversary arrived at 5.45pm, looking tired and dry. Courier texted to say they were a mile down the road at midday - not sure...
Flower Delivery
Never again Waitrose, you have managed to mess up my latest order/delivery for flowers for a friends birthday, (3rd time now) you don’t seem to have a...
Ordered flowers and bottle of Prosecco…
Ordered flowers and bottle of Prosecco for my wife on our wedding anniversary. Failed to deliver on the agreed day...
Out of touch, couldn't care less, and the customer is wrong
Using the self service check out, I found that I had to queue up at a second self service check out in order to print out a bar code for a couple of b...
Wilted before they even arrived!
These flowers (roses bouquet) were already pretty wilted upon arrival and they lasted 4...
Absolutely awful
Absolutely awful, my daughter paid over £70 for birthday flowers for me, they were never sent!!! After she emailed them with no response received, she...
Be aware that when you get your order…
Be aware that when you get your order confirmation it will state delivery between 07.00 and 21.00. Ordered to a business add...
Conclusion
Reviews for Waitrose Florist show a clear split between a minority of positive experiences (easy ordering, fresh bouquets, helpful store staff) and a larger number of problems reported by customers. Common issues described include wilted or damaged flowers on arrival, late or missed deliveries and slow or ineffective customer-service responses. If you are considering Waitrose Florist, check delivery windows, read recent reviews and keep order confirmation and photos for claims. For time‑sensitive or high‑value orders, some reviewers suggest collecting in store or confirming fulfilment details in advance.