Reviews Analysed
21
We Collect & Analyse Reviews
Tru Diamonds
Experiences & Reviews
Tru Diamonds is an online jewellery retailer selling rings, necklaces, bracelets, earrings and other gemstone and diamond fashion jewellery. The brand operates via a web catalogue where customers place orders, choose sizes and arrange returns or exchanges through customer support. People searching reviews typically look for information about product quality, delivery, returns and customer service performance.
Overview & Key Metrics
Positive Sentiment
90%
Latest Review
19d
Overall Rating
4.5
Our Analysis
🎯
Service quality
Most reviews praise helpful customer service, quick problem resolution and replacements; a minority report slow or hesitant handling.
Share
Strong
22%
💰
Value for money
Several buyers cite good prices and sale finds; a few describe pricing errors or regret after lower-cost purchases.
Share
Mixed
8%
⚡
User experience
Multiple reviewers report website or ordering issues; phone ordering often fixes problems but some experienced lengthy delays.
Share
Weak
8%
🔧
Product quality
Many customers describe attractive, durable jewellery that matches listings; a small number report defects (fallen stone) or sizing faults.
Share
Strong
23%
📞
Communication
Several reviewers mention prompt replies and helpful staff; some experienced delayed or unclear communication during returns or refunds.
Share
Mixed
14%
⭐
Overall experience
Overall impressions are largely positive, with frequent praise for delivery, staff and product appearance; a few reviews describe poor outcomes.
Share
Strong
26%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – October 2025).
Quality jewellery, excellent service.
"I've been a customer for a number of years and have a decent collection, and also purchased as gifts. I've always had a great service, really fast del..."
Lynn
External Source
Sep 22, 2025
Featured for: Long-term customer praising product & service
Bought a multiple setting engagement…
"Bought a multiple setting engagement ring, the most I could afford. I understand for the price I’m not expecting Ernest Jones quality, but when the mi..."
Jimmy Tyson
External Source
Aug 18, 2025
Featured for: Product defect reported (stone fell out)
Customer service very slow waited 20…
"Customer service very slow waited 20 odd days for ring to be delivered was small sized so sent back for a return .had ordered an eternity ring to matc..."
alison bishenden
External Source
Jun 30, 2025
Featured for: Detailed complaint about slow returns
Praise for Orene!
"I purchased a ring I didn't like and after a rather unhappy experience had a call from Orene who went above and beyond to arrange a replacement for me..."
A Lewis
External Source
Sep 01, 2025
Featured for: Staff member praised for replacement
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: External Source (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
I
Idris
External Source
Sep 29, 2025
Very good understanding customer service
Very good understand...
L
Lynn
External Source
Sep 22, 2025
Quality jewellery, excellent service.
I've been a customer for a number of years and have a decent collection, and also purchased as gifts. I've always had a great service, really fast del...
B
B.B
External Source
Sep 20, 2025
Very impressed with the customer…
Very impressed with the customer service, very quick to reply to emails and t...
M
Mr Colin Parkin
External Source
Sep 14, 2025
Beautiful saphire pedant
Bought a beautiful saphire pedant necklace for my wife on our 45th wedding anniversary. It is just stunning and my wife loves it. My only criticism is...
G
Gina
External Source
Sep 13, 2025
Lovely purchase and very helpful staff
Firstly the staff were very helpful when I had trouble ordering on line. Well done to them. Delivery of the item...
W
Wendy E J Hanham
External Source
Sep 13, 2025
Problems with website ordering.
Problems with the website displaying offer price which unfortunately didn’t transfer to basket price. Telephoned they day after and had to order over...
L
Linda
External Source
Sep 03, 2025
Well done TruDiamond. da problem with one of the rings…
I had a problem with one of the rings that I bought a few months ago, I spoke to a lady who told me to r...
A
A Lewis
External Source
Sep 01, 2025
Praise for Orene!
I purchased a ring I didn't like and after a rather unhappy experience had a call from Orene who went above and beyond to arrange a replacement for me...
M
Michelle Rees
External Source
Aug 31, 2025
My ring is absolutely beautiful.
My ring is absolutely beautiful.....
J
Jimmy Tyson
External Source
Aug 18, 2025
Bought a multiple setting engagement…
Bought a multiple setting engagement ring, the most I could afford. I understand for the price I’m not expecting Ernest Jones quality, but when the mi...
S
Susan Slight
External Source
Aug 13, 2025
The best service with the best…
The best service with the best prices.love this website.It looks exactly like the picture.I got a...
M
Marie Nicoll
External Source
Jul 20, 2025
Rings
Have a number of rings from tru...
J
Joan Carroll
External Source
Jul 16, 2025
Stunning jewellery
Stunning jewellery at...
M
Mrs Wright
External Source
Jul 09, 2025
I had a problem ordering on line so…
I had a problem ordering on line so decided to phone the number given then no problems at all . The as...
c
customer Carol
External Source
Jul 07, 2025
Amazing customer service
Amazing customer ser...
G
Graham Southern
External Source
Jul 07, 2025
Excellent product
Excellent product Great servic...
T
Tyrone Atkins
External Source
Jul 05, 2025
What a great company I’ve
What a great company I’ve had to return a couple of rings for resizin...
a
alison bishenden
External Source
Jun 30, 2025
Customer service very slow waited 20…
Customer service very slow waited 20 odd days for ring to be delivered was small sized so sent back for a return .had ordered an eternity ring to matc...
M
Margaret Fleming
External Source
Jun 30, 2025
Perfect Transaction.
I rang up to place my order.i had a few questions all answered and dealt with. I love the ring I purchase...
S
Sam McGonagle
External Source
Jun 26, 2025
5stars++++++Fantastic customer service
5stars++++++Fantastic customer service. O’rene went above and beyond to get my order to m...
Conclusion
Reviewers most often highlight responsive staff, quick delivery and jewellery that matches product images. Several accounts describe satisfactory returns or replacements handled by named staff members. However, a number of reviews cite website ordering or pricing issues and a few describe product faults such as a lost stone or sizing problems. Prospective buyers may wish to confirm chain lengths, sizing options and return timelines before purchase and to contact customer service by phone if the website shows inconsistent pricing.