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We Collect & Analyse Reviews

Purely Diamonds
Experiences & Reviews

Purely Diamonds is a UK jewellery retailer focused on diamond engagement rings and fine jewellery. The brand operates online and via booked appointments at showrooms, offering consultations, bespoke ring orders, and aftercare services such as resizing and cleaning. Information-seeking consumers often look for details on craftsmanship, delivery times, appointment options and post-sale support.

Overview & Key Metrics

Reviews Analysed 21
Positive Sentiment 100%
Latest Review 18d
Overall Rating
5.0

Our Analysis

🎯

Service quality

Reviewers consistently describe helpful, knowledgeable staff who respond quickly and often go beyond expectations to meet delivery or bespoke requests.

Share
21%
Strong
💰

Value for money

A small group of reviewers note competitive pricing or better value than high-street alternatives; mentions of price are limited in the sample.

Share
4%
Mixed
⚡

User experience

Customers report smooth processes: online ordering, video consultations, try-at-home samples and in-person appointments are described as straightforward and helpful.

Share
14%
Strong
🔧

Product quality

Most reviews refer to high-quality craftsmanship and attractive stones; jewellery is commonly described as beautiful, stunning or meeting expectations.

Share
20%
Strong
📞

Communication

Communication is frequently praised for speed and clarity; one review notes a miscommunication about viewing options that was later resolved.

Share
17%
Strong
⭐

Overall experience

Nearly all reviewers report a positive end-to-end experience, citing timely delivery, successful bespoke work and satisfactory aftercare.

Share
23%
Strong

View all 21 public customer reviews – filtered by relevance →

Our Independent Methodology

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Data Collection

We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.

AI Analysis

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Always Current

Updated regularly with the latest reviews and customer feedback.

All Customer Reviews

Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.

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Showing all 21 reviews

All Customer Reviews

Sources: External Source (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025

D
Diane
External Source Sep 23, 2025

Beautiful 4ct lab diamond tennis…

Beautiful 4ct lab diamond tennis bracelet, thank you. Fantastic...

J
Jason Daniel Falls
External Source Sep 16, 2025

Engagement ring

When I made an order for an engagement ring and asked for a delivery date of what seemed like the impossible, Stephanie and her team...

L
Lucinda Tooze
External Source Sep 06, 2025

Amazing help from Alex

Amazing help from Alex. I must've sent 100 emails asking questions and he/she was alwaya quick to respond, nothing was ever too much and they went abo...

L
Luke Wood
External Source Sep 03, 2025

Saved the day

I was let down by another online jewellery retailer. (5 weeks of broken promises/delivery) I got in touch with Clare and explained the situation as we...

C
Customer
External Source Sep 01, 2025

Great service from start to finish

Great service from start to finish. After researching other diamond online retailers I chose Purely Diamonds because of their reputation and great rev...

B
Billi
External Source Sep 01, 2025

Excellent Customer Service

My daughter lost one of her earrings which I had purchased from Purely Diamonds last year. I contacted them to ask for a replacement and Alex was amaz...

C
Customer
External Source Aug 22, 2025

Brilliant!

As always, excellent customer service during my recent visit. Thank you Anastasia for being so patient, welcoming and attentive. Suc...

s
scott paterson
External Source Jul 31, 2025

My experience with Purely Diamonds

My experience with Purely Diamonds was great, Anastasia was so helpful on our zoom call, helping me choose the exact ring I was looking for, her in de...

G
Gary Evans
External Source Jul 28, 2025

Exceptional Service from Start to Finish

Purely Diamonds were absolutely superb throughout the entire process. I’d left it a little late to organise an engagement ring and needed it sooner th...

J
JO
External Source Jul 22, 2025

Premium ring with a service to match

Tracey in the Manchester showroom made the entire experience great from start to end. Tracey provided the appropriate time, care and consideration nee...

R
Robert Kwiatek
External Source Jul 20, 2025

10/10 - 100% Recommend this Company

I spent years trying to find an engagement ring for my partner, and once that was finally sorted (from another site), I then had to find the wedding r...

S
Sarah Jones
External Source Jun 29, 2025

**Long over due good review**

**Long over due good review, for balance catching up on good reviews we should have left suppliers at the time, especially now that service is so poor...

O
Oliver Greaves
External Source Jun 26, 2025

Great experience…

Great experience buying from purely diamonds in Manchester. Tracey was fantastic during my appointment and over numerous emails. Straight to the point...

S
Samamtha Cameron
External Source Jun 20, 2025

Highly Recommend Purely Diamonds 🌟🌟🌟🌟🌟

This is the second review I have given for Purley diamonds, they are an amazing company. Booked an appointment with Anastasia for my husbands wedding...

J
Janet Harrison
External Source Jun 20, 2025

This company is outstanding, I would never go anywhere else.

I jumped at the chance to order a third diamond ring from Purely Diamonds to mark our Golden Wedding anniversary later this year. I would never consid...

Q
Qierkypeeky
External Source Jun 14, 2025

Resizing and replacing white gold no problem...

We purchased my engagement ring from purely diamonds 9 years ago and it is still as beautiful as ever, however it needed a replat and resize. From my...

J
Jivebunny
External Source Jun 07, 2025

Excellent

This is the third time I have used Purely Diamonds and the team have been great again. Thank you to Alex for her patience and who helped me choose a s...

C
Connor Fox
External Source May 21, 2025

Excellent service from start to finish

Excellent service from start to finish. My partner absolutely loved her new rin...

C
Consumer
External Source May 21, 2025

I was very pleased with the service…

I was very pleased with the service provided. I bought an engagement ring and had limited time to propose as my partner was due to go abroad shortly a...

A
Asa Dixon
External Source May 21, 2025

Quick process and great quality

Quick process a...

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Conclusion

Reviews in this set emphasise strong customer service, clear communication and consistently positive reactions to product quality. Multiple customers mention showroom appointments, video consultations and try-at-home options as helpful parts of the buying process. Aftercare services such as resizing and replating are described as efficient and competitively priced by several reviewers. A small number of comments note a one-off miscommunication or sizing issue, which reviewers report was resolved. For consumers researching Purely Diamonds, these reviews indicate reliable service, responsive staff and broadly favourable outcomes for bespoke and standard orders.