Customers repeatedly praise fast, personal service from named staff and prompt turnaround times. Reviews also point to strong craftsmanship and diamond quality across multiple purchases. Shoppers mention an easy online ordering process, photo/video updates, and competitive pricing. Only one review falls below five stars, suggesting lower satisfaction is rare.
Examples from available reviews (Nov 2021 – Feb 2026).
Helpful video-call service, perfect ring, timely delivery and quick resizing.
“Very helpful and relaxed service with no selling pressure”
Consistently top-notch products and competitive pricing compared to others.
“I cannot find anything in terms of price for the same quality anywhere else.”
Multiple purchases show consistently superb quality and service.
“quality and service are superb”
Positive online purchase with helpful staff and a beautiful ring.
“I had a great experience with Purely Diamonds online store.”
Service comes up most often. Reviewers name staff such as Tracey, Alex, and Anastasia, and describe personal appointments, fast resizing, and next-day shipping. Several mention no-pressure guidance, with staff stepping in to meet tight delivery deadlines.
Value stands out as a repeat positive point. Customers say prices are competitive and that they saved money for similar quality compared with other retailers. Some reviews specifically point to pricing as the reason they bought.
Reviews often praise both the online journey and in-branch process. Customers describe a clear website, useful photos and video calls, and simple resizing or branch collection. Several say they came back for more purchases after a strong first experience.
Reviews consistently applaud product quality. Customers highlight standout craftsmanship, durable pieces that suit daily wear, and sparkling diamonds. A few mention made-to-order upgrades and certification included with deliveries.
Communication reads as steady and proactive. Reviewers note staff sending photos, videos, and timely email updates, and replying to questions quickly. These updates often go alongside fast or on-time deliveries.
Overall sentiment is strongly positive, with many five-star reviews praising service and quality. One four-star review shows a slightly lower but still positive experience, pointing to rare dips from perfect satisfaction. No clear complaints or repeated negative themes appear in the sample.
For each review, the core experience based on original source reviews.
Sources: External Source (20) · Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Tracey in Manchester provided exceptional service; very happy with the ring.
“Tracey was absolutely amazing, couldn’t have been more helpful!”
Easy communication and professional service produced two beautiful custom pieces.
“easy communication, professional and two beautiful pieces of jewellery!”
Helpful video-call service, perfect ring, timely delivery and quick resizing.
“Very helpful and relaxed service with no selling pressure”
Received videos and options to ensure timely delivery for an anniversary.
“was sent videos and alternative option to make sure I got the item in time for special anniversary.”
Helpful service and a clear website for ordering.
“Clear website for ordering.”
Repeat purchase after a positive showroom visit produced another superb gift.
“simply superb, pure and simple purchase”
Multiple purchases show consistently superb quality and service.
“quality and service are superb”
Upgraded engagement ring was made to order and delivered securely with certification.
“Absolutely love my upgraded cluster engagement ring”
Easy online ordering and simple in-branch resizing; very good value.
“Really easy experience online, and great value.”
Ring exceeded expectations with top-quality craftsmanship and good communication.
“quality and craftsmanship was second to none.”
Consistently top-notch products and competitive pricing compared to others.
“I cannot find anything in terms of price for the same quality anywhere else.”
Earrings were beautiful and delivered promptly.
“Beautiful earrings delivered promptly.”
Superb service, quick resize and my fiancée loves her engagement ring.
“My fiance absolutely loves her engagement ring.”
Repeat customer praising consistently amazing service and beautiful jewellery.
“ALWAYS amazing service, beautiful jewellery at v competitive prices.”
Convenient online purchase with helpful staff sending photos and specifications.
“sent pictures of the ring and specifications via email.”
Alex provided a personalised experience with excellent quality and service.
“Alex at purely diamonds goes above and beyond”
Amazing service, stunning diamonds and friendly staff during resizing.
“Service is amazing, quality of the diamonds are stunning”
David provided attentive service, found the perfect bracelet and shipped next day.
“sent me photographs and gave me great advice, less than 24 hours later I had my bracelet”
Multiple high-quality pieces worn daily with excellent customer service.
“All high quality and beautifully made.”
Stephanie provided expert care and craftsmanship resulting in a beautiful, sparkly ring.
“Your craftsmanship is exceptional”
Fantastic customer service and beautiful diamond bracelet; will shop again.
“Fantastic customer service, helpful and patient.”
Team delivered an engagement ring on an apparently impossible delivery date.
“managed to pull it out of the bag to deliver on time”
Alex responded quickly and provided detailed help to choose a perfect ring.
“Amazing help from Alex.”
Clare took over and provided fantastic service, ensuring ring arrived before trip.
“She took over everything from start to finish.”
Exceptional in person and customer care experience with outstanding diamond quality.
“When we first saw the ring it was a real Wow moment.”
Alex efficiently arranged an accurate replacement earring and cleaned the original.
“She was very helpful and efficient and placed the order for the replacement.”
Anastasia provided patient, welcoming and attentive customer service at the showroom.
“Such genuine, reliable and dedicated customer service.”
Anastasia helped via Zoom and kept me updated throughout the process.
“helping me choose the exact ring I was looking for”
Alex ensured the ring was ready in time with outstanding communication and service.
“Alex in customer service went above and beyond”
Tracey provided attentive showroom service and delivered the ring exceeding expectations.
“Tracey provided the appropriate time, care and consideration needed”
Company offered the only design at the best price and excellent customer care.
“This site was actually the cheapest that I could find for the rings”
Multiple purchases showed superb craftsmanship, good service and better pricing.
“Because they don't have showrooms/retail outlets their cost is around 2/3 of high street”
Tracey provided a helpful, efficient appointment and excellent customer support.
“Straight to the point, answered any questions I had”
Anastasia provided fantastic help with a bespoke wedding ring and prompt service.
“Anastasia was fantastic so helpful, his ring is amazing.”
Consistent, pressure-free service with timely delivery and flawless process.
“customer service is spot on”
Ring was resized and replated within seven days with flawless service.
“resized and replated and sparkling like new all within 7 days”
Repeat purchase praised excellent craftsmanship, quick delivery, and competitive pricing.
“Excellent quality and craftsmanship and super-quick delivery.”
Speedy, excellent service and an early delivery; partner loved the ring.
“Very speedy service and came earlier than expected.”
Team expedited delivery to meet a tight timeline and secured successful engagement.
“pulled out all the stops to get this delivered on time”
Quick process and great product quality.
“Quick process and great quality”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarised without changing the content of reviews.
Purely Diamonds is a jewellery retailer focused on diamond engagement rings, wedding bands, and fine diamond jewellery. It sells ready-made pieces and also lets customers commission custom ring designs. Listings set out diamond specifications and metal options to help guide choices. Customers can buy via the online store and contact the team with product questions.