Reviews Analysed
21
We Collect & Analyse Reviews
Poppy Shop
Experiences & Reviews
Poppy Shop is the retail arm of The Royal British Legion, offering official commemorative merchandise such as poppy pins, brooches, clothing and accessories. The shop supplies products intended for remembrance and to support the charity’s work for the UK Armed Forces community. It operates an online store and provides customer service channels for orders, returns and enquiries.
Overview & Key Metrics
Positive Sentiment
33%
Latest Review
19d
Overall Rating
2.3
Our Analysis
🎯
Service quality
Mixed delivery and support reports: some customers praise fast, helpful service while others report late deliveries, wrong items and handoffs between staff.
Share
Mixed
24%
💰
Value for money
No explicit comments on pricing or value in these reviews; feedback concentrates on delivery, product condition, customer service and organisational concerns.
Share
Mixed
0%
⚡
User experience
Website and checkout are described as straightforward by some, but other reviewers report inaccurate product photos and site errors when submitting complaints.
Share
Mixed
8%
🔧
Product quality
Several buyers describe attractive, well-made items (pins, brooches, shawls); a small number report fragile parts or a brooch breaking on opening.
Share
Strong
10%
📞
Communication
Frequent complaints about unreturned calls, unanswered emails and unclear complaint routes; a minority of reviews note helpful, polite staff.
Share
Weak
14%
⭐
Overall experience
Overall mixed-to-negative: some customers report quick delivery and good service, but more reviews detail unresolved issues, late deliveries or principled objections.
Share
Weak
43%
Our Independent Methodology
How we analyse customer reviews without bias
Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (July 2022 – September 2025).
My order was delivered just 24 hours…
"My order was delivered just 24 hours after placing it online. Wond..."
EB
Trustpilot
Sep 30, 2025
Featured for: Example of very fast delivery
No communication
"I signed up this year. I had a phone call which wasn’t planned. I kindly asked if the person could call back and that was 2 Weeks ago, no phone call b..."
Cory
Trustpilot
Sep 30, 2025
Featured for: No response; communication failure
Order metal Poppy pins and hair clips…
"Order metal Poppy pins and hair clips from the RBL website 2 weeks before Remembrance Sunday and they arrived the Wednesday after Remembrance Sunday (..."
Robert Devenney
Trustpilot
Sep 30, 2025
Featured for: Late delivery and complaint error
One broke. But All three arrived within a few days
"All three arrived within a few days. They’re beautiful brooches. However, the small round wreath poppy pin broke..."
Jess
Trustpilot
Sep 30, 2025
Featured for: Product damaged on arrival
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
C
Cory
trustpilot.com
Sep 30, 2025
No communication
I signed up this year. I had a phone call which wasn’t planned. I kindly asked if the person could call back and that was 2 Weeks ago, no phone call b...
S
Suzi Williamson
trustpilot.com
Sep 30, 2025
Poppy Express
Lovely items speedy...
M
Mr s p
trustpilot.com
Sep 30, 2025
Absolutely waste of time pass you about…
Absolutely waste of time pass you about to different people due to people going on holidays and having to constantly...
A
Autar
trustpilot.com
Sep 30, 2025
No complaints department
Does anybody know who you can complain to about The British Legion. I've asked half a do...
M
Michelle Dancey
trustpilot.com
Sep 30, 2025
I placed an order for poppies in…
I placed an order for poppies in advance for Remembrance Sunday, which unfortunately never arrived. However, I was able to easily contact the shop and...
M
Mrs Lorna Lea
trustpilot.com
Sep 30, 2025
Best poppies to wear.
I bought 2 poppy pins with words...Lest we forget ... under the poppy and they are really lovely. They have stayed on my jackets since I bought them.Y...
C
Charlotte Folkard
trustpilot.com
Sep 30, 2025
Shocking
Shocking. Husband ordered a Tottenham Hotspur poppy on the official website, was sent a milwall football club. Asked to refund item (was happy to send...
S
Sally Godwin
trustpilot.com
Sep 30, 2025
I bought a Poppy-print shawl for Remembrance Day
I bought a shawl for Remembrance Day. It is beautiful - the colours are wonderfully bright and the texture of the fabric is so soft and warm. I love i...
T
Toni Harte
trustpilot.com
Sep 30, 2025
No moral compass
3rd time I’ve ordered & not received my goods in a timely delivery schedule. Where is your moral compass? Ove...
R
Robert Devenney
trustpilot.com
Sep 30, 2025
Order metal Poppy pins and hair clips…
Order metal Poppy pins and hair clips from the RBL website 2 weeks before Remembrance Sunday and they arrived the Wednesday after Remembrance Sunday (...
g
george smith
trustpilot.com
Sep 30, 2025
They have lost my support.
They have lost my support. They should not have gone woke. Look across...
J
Jess
trustpilot.com
Sep 30, 2025
One broke. But All three arrived within a few days
All three arrived within a few days. They’re beautiful brooches. However, the small round wreath poppy pin broke...
S
Steven West
trustpilot.com
Sep 30, 2025
Do not donate to them
Disgusting behaviour for a charity donate...
A
A Jamieson
trustpilot.com
Sep 30, 2025
The Poppy is a symbol that represents…
The Poppy is a symbol that represents ALL service personal that have represented our forces over many years, by sa...
.
. Richard
trustpilot.com
Sep 30, 2025
Morally bankrupt and WOKE.
I have contributed to the legion for years but, The organisation has now become WOKE and shall not be supporting them ever again. I would even go so f...
S
Steve
trustpilot.com
Sep 30, 2025
HIJACKED BY LGBTQ LOVE A TRANGENDER NOT A SOLDIER
£60000 of your giving will go to LGBTQ DIVERSITY AND EQUALITY MANAGER causes now and THAT IS NOT WHAT YOU W...
O
Oliver Slater
trustpilot.com
Sep 30, 2025
Disgrace!! Desecrating the poppy!!
Disgrace. Changing the poppy to a LGBTQ+ & BLM collaboration is a desecration of the poppy. Filfth! Your purpose is to support those w...
E
EB
trustpilot.com
Sep 30, 2025
My order was delivered just 24 hours…
My order was delivered just 24 hours after placing it online. Wond...
S
Stephen Whitechurch
trustpilot.com
Sep 30, 2025
Abused in my local shopping centre who…
Abused in my local shopping centre who said my grandparents generation gave their lives for me. This is not true my grandfather did not fight! He was...
C
C Lyons
trustpilot.com
Sep 30, 2025
No help wotsoever
No help wotsoever. I don’t know why anyone would donate to this lot....
Conclusion
Reviews show a split pattern: several customers praise quick delivery and attractive products, while many others report late or incorrect orders and poor complaint handling. Product quality is often seen as good for items like shawls and many brooches, but isolated reports of fragile pins and a broken brooch exist. Communication is a recurring concern—multiple reviewers describe unanswered calls, emails or broken complaint forms, though some customers experienced helpful, efficient support. If you plan to order for a time-sensitive event, check delivery estimates and allow extra lead time; contact customer service early if you need confirmation.