Reviews Analysed
21
We Collect & Analyse Reviews
NA-KD
Experiences & Reviews
NA-KD is an online fashion retailer selling clothing and accessories through a web-based platform. It targets general fashion consumers and fulfils orders via parcel delivery and an online returns process. Customers interact with NA-KD primarily through its website, tracking systems and customer support channels.
Overview & Key Metrics
Positive Sentiment
71%
Latest Review
30d
Overall Rating
3.8
Our Analysis
🎯
Service quality
Customer service is frequently described as fast and helpful by many reviewers, but a substantial number report delayed or unresolved returns and refund handling.
Share
Mixed
27%
💰
Value for money
Few reviews mention value explicitly; some note discounts or goodwill, while others cite paid return fees and missing refunds affecting perceived value.
Share
Mixed
4%
⚡
User experience
Website and product browsing are praised by some, but several customers report tracking issues, missing pickup confirmations and variable delivery times.
Share
Mixed
6%
🔧
Product quality
Most reviewers who comment on items report satisfactory quality and selection; a minority describe poor materials, packaging and a plasticky smell.
Share
Strong
7%
📞
Communication
Communication is polarised: many customers praise fast, friendly replies, while others report automated responses, unanswered forms and difficulty reaching staff.
Share
Mixed
27%
⭐
Overall experience
Overall experiences range from very positive (helpful support, resolved issues) to negative (delayed refunds, missing items), producing a divided picture.
Share
Mixed
29%
Our Independent Methodology
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Data Collection
We analyse public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (December 2021 – September 2025).
NA-KD scam
"I returned 5 items but NA-KD only refunded me for 4 items and are saying they haven’t received the item that I am missing the refund for. This is not..."
Victoria Froud
Trustpilot
Sep 30, 2025
Featured for: Missing refund; return fee complaint
Really helpful Customer Care
"Customer Care was really helpful with my return issue..."
Kerstin
Trustpilot
Sep 30, 2025
Featured for: Fast helpful customer care example
Stole my money, this is the worst company I ever purchased from
"I never write reviews, good or bad, but this is the absolute worst shopping experience I ever had. So to begin, I placed my order on the 17th of March..."
arwen frlan
Trustpilot
Sep 30, 2025
Featured for: Poor product quality and refunds
A pair of Boot & Soft Padded Bra
"
VI got four soft padded bras from NA-KD at full price, but the sizes were too large, so I returned them and asked for a refund or a replacement in my size, which is XL. I received neither.
In addition, I purchased a pair of boots at a discounted price during Black Friday.
Later, I received an email informing me that a refund had been provided for the pair of boots I had purchased.
How is it possible for them to simply cancel an order on my behalf after I have already paid for them?
Of course, the boots, as well as the plush padded bra, are no longer available on the company's website.
Customer care was completely ineffective, responding with a copy-paste script.
If you are unable to meet a large demand, you should refrain from publicizing your firm as much.
"
Lopez Georges
Collected.reviews
Dec 07, 2021
Featured for: Order cancelled; scripted customer service
All Customer Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: September 2025
C
Cecilia Gigliotti
trustpilot.com
Sep 30, 2025
Excellent customer care
My parcel supposedly got delivered by the courier but I never received it as something must have gone wrong....
s
sherry k
trustpilot.com
Sep 30, 2025
I ordered a jacket for pickup for local…
I ordered a jacket for pickup for local post office however did not receive a confirmation email or text. i have no way to collect the parcel. I h...
I
Iman Muhammad
trustpilot.com
Sep 30, 2025
Rubbish customer service + scammers
I ordered from them in june and sent the return about 10 days after receiving the parcel but I still didn't get my money back (about £70) and they are...
M
Mateeva
trustpilot.com
Sep 30, 2025
My return is not processed even when…
My return is not processed even when the package is with them 21 days now! Customer service rep Janice...
X
Xxxx
trustpilot.com
Sep 30, 2025
I ordered twice from this brand and I…
I ordered twice from this brand and I love it. I had doubts because I saw it in a sponsored post on Instagram but the quality is really good. I also h...
D
Dilara Sönmez
trustpilot.com
Sep 30, 2025
Best customer service
Responsing fast, accomm...
C
Cretu Ioana
trustpilot.com
Sep 30, 2025
Horrible return process and customer service
I ordered from them at the end of August and sent the return straight away but I still didn't get my money back and they are impossible to contact. Yo...
K
Kerstin
trustpilot.com
Sep 30, 2025
Really helpful Customer Care
Customer Care was really helpful with my return issue...
M
Mark culloty
trustpilot.com
Sep 30, 2025
They have great items and website but I…
They have great items and website but I made an order on 12th August and st...
O
Ona Sah
trustpilot.com
Sep 30, 2025
Very good !!
...
V
Victoria Froud
trustpilot.com
Sep 30, 2025
NA-KD scam
I returned 5 items but NA-KD only refunded me for 4 items and are saying they haven’t received the item that I am missing the refund for. This is not...
L
Lisa Kjøglum
trustpilot.com
Sep 30, 2025
Fast responding custormerservice
Fast responding custormerservice! Exce...
K
Kristina Ivkic
trustpilot.com
Sep 30, 2025
Great platform for shopping
NA-KD is a popular online shopping site that has a lot of beautiful and good items. I had some issues with my last order...
L
Leoni Dällenbach
trustpilot.com
Sep 30, 2025
Amazing support!
Amazing, fast a...
F
FA
trustpilot.com
Sep 30, 2025
I had some issues with returning and…
I had some issues with returning and spone with one of the employees named Karl and w...
S
Sarah Erichsen
trustpilot.com
Sep 30, 2025
Good Service and nice clothes
...
L
Laura
trustpilot.com
Sep 30, 2025
The problem was solved within just a few hours
The problem was solved within just a few hours, and on top of that I even received a discount for my next order. That’s what I call cus...
C
Consumer
trustpilot.com
Sep 30, 2025
The NAKD customer service is simply…
The NAKD customer service is simply outstanding! Super friendly, fast, and helpful – you can really tell that customer sat...
S
Stella Chouremidou
trustpilot.com
Sep 30, 2025
Excellent support
...
a
arwen frlan
trustpilot.com
Sep 30, 2025
Stole my money, this is the worst company I ever purchased from
I never write reviews, good or bad, but this is the absolute worst shopping experience I ever had. So to begin, I placed my order on the 17th of March...
Conclusion
Reviews show a split consumer experience with NA-KD. Many customers praise responsive, friendly support and satisfactory product quality. However, a notable subset report problems with returns, delayed or missing refunds and occasional automated or slow replies. Several reviewers also describe inconsistent delivery tracking and a small number report poor packaging or material quality. Prospective buyers may benefit from documenting returns, checking current return fees and monitoring tracking closely before deciding.